Start-up Chile Marketing & Advertising Tribe - Session 2

1. 2. HOW TO GET MORE TRAFFIC Advertising & Marketing Tribe EVERY SECOND TUESDAY 2.30PM, CMI DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

2. A short presentation on the need for brand models and a hands on workshop part creating your own one. 1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC 3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY 4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN 5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION 6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA Tuesdays, 2.30-3.30, CMI, Santiago Auditorium TIME AND MEETING POINT Liane & Rob David Liane & Rob Pedro & Liane Tbd. Tbd. Speaker/Moderator A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to get traﬃc and customers. After: Idea session & sparring with attending Start-ups. What you need to measure, how you can measure it and how to build a free brand & campaign monitoring tool online. Why Creativity is important, Examples for creative content, How to get creative content done yourself or by others. Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups. Social Media/Facebook content Strategy, possibilities and tips on great Social Media practice. OUR SCHEDULE: ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

3. GROWING ORGANICALLY DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE • BENEFITS OF GROWING ORGANICALLY VS. PAID ADS • GLAMPING HUB‘S STORY • SEO (ON-PAGE, OFF-PAGE) • SOCIAL MEDIA DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

4. ORGANIC vs. ADS DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE • ORGANIC IS “FREE” • IT MAKES MONEY WHILE YOU SLEEP • YOU GET FOUND BY THE MEDIA • IT CAN BE BUILT ON DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

5. GLAMPING HUB DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

6. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE ORGANIC SEARCH POSITIONWITH GLAMPINGKEYWORD PRESSAND BLOGLINKS LAUNCH EXPANSION HIPER- SEGMENTATION GLAMPING HUB • 25,000 keywords on the 1st page of Google • 45,000+ visits per month • Featured on press • PR4 – MozRank:5+ DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

7. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE ON-PAGE SEO •  TITLE •  URL •  KEYWORDS •  CONTENT, CONTENT, CONTENT •  ORGANIZE CONTENT / BREADCRUMBS EACH PAGE MUST BE A HEAT SEEKING MISSIL DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

8. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE ON-PAGE SEO DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

9. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE OFF-PAGE SEO BUILD AUTHORITY • GET LINKED FROM HIGH RELEVANT SOURCES • DON’T DO ANYTHING SHADY • GET TARGETED LINKS • WATCH YOUR COMPETITORS • ORGANIZE YOUR CONTENT / BREADCRUMBS DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

10. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE HYPER- SEGMENTATION TREE YURT RENT DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

11. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE BRAND & SOCIAL DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

12. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE • DON’T TRY TO DO IT ALL JUST TO DO IT • TEST, ANALYZE, MAKE CHANGES • PICK CHANNELS YOU CAN BUILD ON DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE BRAND & SOCIAL

13. A short presentation on the need for brand models and a hands on workshop part creating your own one. 1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC 3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY 4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN 5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION 6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA Tuesdays, 2.30-3.30, CMI, Santiago Auditorium TIME AND MEETING POINT Liane & Rob David Liane & Rob Pedro & Liane Tbd. Tbd. Speaker/Moderator A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to get traﬃc and customers. After: Idea session & sparring with attending Start-ups. What you need to measure, how you can measure it and how to build a free brand & campaign monitoring tool online. Why Creativity is important, Examples for creative content, How to get creative content done yourself or by others. Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups. Social Media/Facebook content Strategy, possibilities and tips on great Social Media practice. OUR SCHEDULE: ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

Start-up Chile Marketing & Advertising Tribe - Session 2

Start-up Chile Marketing & Advertising Tribe - Session 2

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Start-up Chile Marketing & Advertising Tribe - Session 2