Introduction to Social Media for Professional Service Firms

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Social Networking: Should you use it and what it can do for you Susan Lewis Travis Wolff
Just a slice of the Web 2.0 world
Too much!
Success!
What is it?
- ?
A Fad? A Waste of Time? A Necessity? A Branding Advantage?
It’s about conversations !
Two-way street!
Remember! It’s a public conversation!
- Relationships
- Search equity
- Behavior
- Reputation management
Why do it?
A way to stand out!
- Recruits
- Clients
- Industry leaders
- Competition
Who does it?
There are questions to answer!
- Personal voice or voice of firm
- Single person or multiple
- Marketing group or accounting professional
How to do it?
You need a plan !
- Now
- Stop, watch, listen
When to do it?
Look around before you leap !
- Profiles
- Blogging
- Microblogging
- Multimedia
- Aggregators
Where to do it?
- Social bookmarking
- Content
- Forums
- Microsites
Not everything will work for you!
- Three places
- Three steps
- Decision time
Getting started
Questions?
- http://tagfoot.com/lewister/
- bookmarks/msna+presentation
Want more?