Introduction to Social Media for Professional Service Firms

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    Introduction to Social Media for Professional Service Firms - Presentation Transcript

    1. Social Networking: Should you use it and what it can do for you Susan Lewis Travis Wolff
    2. Just a slice of the Web 2.0 world
    3. Too much!
    4. Success!
    5. What is it?
      • ?
      A Fad? A Waste of Time? A Necessity? A Branding Advantage?
    6. It’s about conversations !
    7. Two-way street!
    8. Remember! It’s a public conversation!
      • Relationships
      • Search equity
      • Behavior
      • Reputation management
      Why do it?
    9. A way to stand out!
      • Recruits
      • Clients
      • Industry leaders
      • Competition
      Who does it?
    10. There are questions to answer!
      • Personal voice or voice of firm
      • Single person or multiple
      • Marketing group or accounting professional
      How to do it?
    11. You need a plan !
      • Now
      • Stop, watch, listen
      When to do it?
    12. Look around before you leap !
      • Profiles
      • Blogging
      • Microblogging
      • Multimedia
      • Aggregators
      Where to do it?
      • Social bookmarking
      • Content
      • Forums
      • Microsites
    13.  
    14. Not everything will work for you!
      • Three places
      • Three steps
      • Decision time
      Getting started
    15. Questions?
      • http://tagfoot.com/lewister/
      • bookmarks/msna+presentation
      Want more?

    + Susan LewisSusan Lewis, 11 months ago

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