Introduction to Social Media for Professional Service Firms


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My slide show I did for an MSNA presentation to cover what exactly is involved in social media, what to ask in developing a strategy and how to get started.

Introduction to Social Media for Professional Service Firms

  1. 1. Social Networking: Should you use it and what it can do for you Susan Lewis Travis Wolff
  2. 2. Just a slice of the Web 2.0 world
  3. 3. Too much!
  4. 4. Success!
  5. 5. What is it? <ul><li>? </li></ul>A Fad? A Waste of Time? A Necessity? A Branding Advantage?
  6. 6. It’s about conversations !
  7. 7. Two-way street!
  8. 8. Remember! It’s a public conversation!
  9. 9. <ul><li>Relationships </li></ul><ul><li>Search equity </li></ul><ul><li>Behavior </li></ul><ul><li>Reputation management </li></ul>Why do it?
  10. 10. A way to stand out!
  11. 11. <ul><li>Recruits </li></ul><ul><li>Clients </li></ul><ul><li>Industry leaders </li></ul><ul><li>Competition </li></ul>Who does it?
  12. 12. There are questions to answer!
  13. 13. <ul><li>Personal voice or voice of firm </li></ul><ul><li>Single person or multiple </li></ul><ul><li>Marketing group or accounting professional </li></ul>How to do it?
  14. 14. You need a plan !
  15. 15. <ul><li>Now </li></ul><ul><li>Stop, watch, listen </li></ul>When to do it?
  16. 16. Look around before you leap !
  17. 17. <ul><li>Profiles </li></ul><ul><li>Blogging </li></ul><ul><li>Microblogging </li></ul><ul><li>Multimedia </li></ul><ul><li>Aggregators </li></ul>Where to do it? <ul><li>Social bookmarking </li></ul><ul><li>Content </li></ul><ul><li>Forums </li></ul><ul><li>Microsites </li></ul>
  18. 19. Not everything will work for you!
  19. 20. <ul><li>Three places </li></ul><ul><li>Three steps </li></ul><ul><li>Decision time </li></ul>Getting started
  20. 21. Questions?
  21. 22. <ul><li> </li></ul><ul><li>bookmarks/msna+presentation </li></ul>Want more?