Click to edit Master title style© 2013 IBM CorporationIBM Social Engagement and Insights ProgramJeanette FuccellaKhalid Ra...
Click to edit Master title style© 2013 IBM Corporation2Learning Objectives• How to differentiate my professional self and ...
Click to edit Master title style© 2013 IBM Corporation3Who are you?
Click to edit Master title style© 2013 IBM Corporation4Personal vs. Professional: where do you drawthe line?
Click to edit Master title style© 2013 IBM Corporation5Personal vs. Professional: where do you drawthe line?Pros to Keepin...
Click to edit Master title style© 2013 IBM Corporation6Guidelines, suggestions, recommendationsEstablish yourdigital profi...
Click to edit Master title style© 2013 IBM Corporation7Guidelines, suggestions, recommendationsNothing is truly private on...
Click to edit Master title style© 2013 IBM Corporation8Guidelines, suggestions, recommendationsEVERYTHING you dodefines wh...
Click to edit Master title style© 2013 IBM Corporation9Guidelines, suggestions, recommendationsDistinguish between profess...
Click to edit Master title style© 2013 IBM Corporation10Guidelines, suggestions, recommendationsBottom line: Use yourperso...
Click to edit Master title style© 2013 IBM Corporation11Specific social media properties:Twitter, LinkedIn, Facebook•Twitt...
Click to edit Master title style© 2013 IBM Corporation12Allow a little bit of yourself to show through
Click to edit Master title style© 2013 IBM Corporation13Allow a little bit of yourself to show through
Click to edit Master title style© 2013 IBM Corporation14Be who are – people identify with peoplehttp://turbotodd.com/
Click to edit Master title style© 2013 IBM CorporationFinal NotesFeedback15http://www.surveymonkey.com/s/TY8JPK8We value y...
Click to edit Master title style© 2013 IBM CorporationFinal NotesResources + References16This module was created by:Jeanet...
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Managing personal and professional identities (with Speaker Notes)

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Did a colleague friend you on Facebook? Is your LinkedIn profile a resume? In our increasingly complex and overlapping information world, understanding how to balance your personal and professional personas is critical.

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Managing personal and professional identities (with Speaker Notes)

  1. 1. Click to edit Master title style© 2013 IBM CorporationIBM Social Engagement and Insights ProgramJeanette FuccellaKhalid RazaRobin S LangfordDigital Persona Management
  2. 2. Click to edit Master title style© 2013 IBM Corporation2Learning Objectives• How to differentiate my professional self and my personal self onsocial media platforms• How to shape my digital profile to accurately reflect who I amwithout sacrificing privacy• What does it mean to act professionally in social media networks?• Are there tips that help me decide what to share where?
  3. 3. Click to edit Master title style© 2013 IBM Corporation3Who are you?
  4. 4. Click to edit Master title style© 2013 IBM Corporation4Personal vs. Professional: where do you drawthe line?
  5. 5. Click to edit Master title style© 2013 IBM Corporation5Personal vs. Professional: where do you drawthe line?Pros to Keeping Your IdentitiesSeparate1.Privacy2.Professional Appearance3.ControlCons to Keeping Your IdentitiesSeparate1.Extra work2.Fake Information3.Divided network
  6. 6. Click to edit Master title style© 2013 IBM Corporation6Guidelines, suggestions, recommendationsEstablish yourdigital profileand beconsistent
  7. 7. Click to edit Master title style© 2013 IBM Corporation7Guidelines, suggestions, recommendationsNothing is truly private once youshare it via social media
  8. 8. Click to edit Master title style© 2013 IBM Corporation8Guidelines, suggestions, recommendationsEVERYTHING you dodefines who you areand shapes yourdigital footprint
  9. 9. Click to edit Master title style© 2013 IBM Corporation9Guidelines, suggestions, recommendationsDistinguish between professionalism andbeing an advertisement for IBM
  10. 10. Click to edit Master title style© 2013 IBM Corporation10Guidelines, suggestions, recommendationsBottom line: Use yourpersonal comfort level asa guide
  11. 11. Click to edit Master title style© 2013 IBM Corporation11Specific social media properties:Twitter, LinkedIn, Facebook•Twitter: One handle or two?•Facebook: no, it’s not ok to post pictures of you drunk at a party•LinkedIn: Generally used for business•Google Plus: Use circles to segment your audience
  12. 12. Click to edit Master title style© 2013 IBM Corporation12Allow a little bit of yourself to show through
  13. 13. Click to edit Master title style© 2013 IBM Corporation13Allow a little bit of yourself to show through
  14. 14. Click to edit Master title style© 2013 IBM Corporation14Be who are – people identify with peoplehttp://turbotodd.com/
  15. 15. Click to edit Master title style© 2013 IBM CorporationFinal NotesFeedback15http://www.surveymonkey.com/s/TY8JPK8We value your feedback!Please take a moment to complete ourfeedback survey.
  16. 16. Click to edit Master title style© 2013 IBM CorporationFinal NotesResources + References16This module was created by:Jeanette FuccellaSocial Insights and Engagement@jfuccella www.linkedin.com/in/jfuccella/Khalid RazaSocial Business Program Manager, IBM Diversity and Workforce Policy@khalidraza9 in.linkedin.com/in/khalidraza9/Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.htmlSecure Computing Guidelineshttp://w3.ibm.com/ibm/securecomputing/

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