Sanford Chamber Social Media Presentation


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DEC and social media overview

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Sanford Chamber Social Media Presentation

  1. 1. Joshua Johnson<br />Client Coordinator<br />
  2. 2. Disney Entrepreneur Center<br />Founded in 2003<br />Mayor Richard Crotty, Orange County<br />Al Weiss, Walt Disney World Resort<br />Dr. John Hitt, University of Central Florida<br />Mission: Support the entrepreneurial community of Central Florida<br />
  3. 3. Service Providers<br />Hispanic Business Initiative Fund (HBIF)<br />Central Florida Urban League<br />Orange County Government<br />SCORE<br />SBDC at UCF<br />UCF Business Incubation Program<br />U.S. Dept. of Commerce<br />
  4. 4. Community Partners<br />African American Chamber<br />British-American Chamber<br />Central Florida Disability Chamber<br />Hispanic Chamber of Metro Orlando<br />National Association of Women Business Owners (NAWBO)<br />National Black MBA Association<br />
  5. 5. What is the DEC?<br />Free One-on-One Business Coaching<br />Low-cost Seminars<br />Powerful Networking Events<br />Access to Business Building Tools and Resources<br />Certification assistance for Minority Owned Businesses<br />Connections to Procurement Opportunities<br />Publicity Opportunities<br />
  6. 6. Client Coordinator<br />Connect Entrepreneurs to Resources<br />DEC<br />Metro Orlando EDC<br /><br />Enterprise Florida<br />Web Presence<br />Social Media<br />
  7. 7. The Business of social media<br />How Small Businesses can Tweet, Like, Friend, Follow, & Check In to Success<br />
  8. 8. What is Social Media?<br />Defined by Wikipedia<br />Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues<br />What?<br />Two-way communication<br />
  9. 9.
  10. 10. Web Traffic (Top 20)<br />Google (1) (13) (15) (16) (20)<br />Facebook (2)<br />YouTube (3)<br />Wikipedia (6)<br />Blogger (8)<br />Twitter (11)<br />WordPress (17)<br /><br />
  11. 11. Trending Today<br />Facebook<br />Social Network<br />Twitter<br />Micro-Blogging<br />LinkedIn<br />Business Networking<br />
  12. 12. Trending Today<br />YouTube<br />Video<br />FourSquare<br />Geo-Location<br />Yelp<br />User Generated Reviews<br />
  13. 13. Which platform is right for you?<br />Examine your business<br />Survey your current customers<br />Which platforms do they use?<br />How do you currently communicate with them?<br />Brick & mortar or virtual?<br />B2B or B2C?<br />
  14. 14. Which platform is right for you?<br />Determine your time commitment<br />Determine your goals<br />In other words… revisit your marketing plan!<br />
  15. 15. Managing Multiple Platforms: TweetDeck<br />
  16. 16. Why TweetDeck?<br />Twitter<br />Updates, Pics, Video, Search, URL shortening<br />Facebook<br />Watching/Listening only<br />LinkedIn<br />FourSquare<br />Tools are constantly updating<br />
  17. 17. Listen Up!<br />Create your listening posts<br />Google Alerts<br />Your name<br />Company name<br />Competitor’s names<br />tweetbeep<br />Key words or phrases<br />If using Twitter, set one for your username<br />Company name<br />
  18. 18. Engage<br />Social media community is about sharing<br />Ask questions, people will help you along the way<br />Learn the lingo<br />Make it personal<br />Find your voice<br />Put your plan into action<br />Commit time to maintain<br />Use common sense<br />Spam: not good in a can, inbox, or social media feed<br />
  19. 19. Unplug<br />Social Media doesn’t replace traditional channels, it supplements them<br />Tools, not a silver bullet<br />Attend events<br />Tweetups<br />Network offline w/ online connections<br />
  20. 20. Facebook: Profiles & Pages<br />Profiles<br />This is you, and only you<br />You have friends, not fans<br />Mix of business and personal updates<br />Pages<br />This is your business<br />Businesses have fans (hopefully raving fans)<br />Create events, update fans<br />
  21. 21. Warning!<br />Teenagers know social media<br />It’s tempting, I know<br />Would you hire a teen to run your entire marketing campaign?<br />Basics are great<br />Posting pics, links, etc<br />Common sense to you<br />Not to them<br />
  22. 22. 10 Take Home Points<br />Create a plan with goals & pick your platforms<br />Start small, grow with your comfort<br />Tools, tools, tools<br />Listen first<br />It’s a community: Share<br />
  23. 23. 10 Take Home Points<br />Engage: Find your voice<br />Go Offline<br />Facebook: Profile & Pages<br />It’s social but not child’s play<br />Have fun<br />
  24. 24. Resources<br /><br /><br /><br /><br /><br />
  25. 25. Contact<br /><br /><br /><br />