The document provides information about a professor of practice position in public relations. The position involves teaching digital and social media courses, part-time marketing and branding work for the college, and serving as a faculty advisor for a social media lab. The document also provides tips on using LinkedIn, including building a professional online presence, connecting with alumni and other contacts, researching companies and industries, and getting recruited for opportunities.

1. Professor of Practice in PR
 Teach Digital and Social Media Courses
 PT Marketing/Branding for the College
 Faculty Advisor of the Outpost Social Media Lab

2. BuildandProtectYourPersonalBrand
What are your goals?
What’s your strategy?
What are you willing to
share and with whom?
Form a support network!
If you make a mistake,
correct it and move on!

3. Don’tBringSocialMediatotheParty
Got my drunk text on,
I’ll regret it in the mornin’,
but tonight,
I don’t give a
I don’t give a
I don’t give a

4. Voice your concern or opinion,
then move along.
 Take a breath, count to
10, play Words with
Friends.
 Remember, brands are
run by real people.
 Ask yourself if you
would feel comfortable
making your comments
face-to-face.
Don’tbeatroll.

5. SocialMedia&You:DressToImpress
LinkedIn
Formal
All professional, all the time.Your virtual
resume.
Facebook
BusinessCasual
Know your friends: it’s a class reunion,
company picnic and neighborhood block
party rolled into one.
Twitter/Instagram
Business Cocktail
Dazzle them, working the room, collecting
cards and making contacts all night long.
Twitter is the cocktail party that never closes.

6. I. LinkedIn 101

7. How LinkedIn Works
Your Connections’
Connections (2nd)
Your
Connections
(1st)
Your Connections’
Connections’ Connections (3rd)

8. Who Uses LinkedIn?
• 400 million+ professionals
• Over 150 industries
• 2 million+ companies in 200 countries
• Executives from every Fortune 500 firm
• 60,000+ college and university alumni groups
• More than 4 million active job listings
•There are over 39 million students and recent college
graduates on LinkedIn. You are LinkedIn's fastest-growing
demographic.

9. II. How LinkedIn Helps You

10. LinkedIn Benefits for Students and
New Grads
• Build a professional online presence
• Connect in a meaningful way with alumni and other “warm” contacts
• Research companies and industries
• Explore opportunities with organizations that don’t recruit on campus
• Get recruited!

11. 1. Build a Professional Online Presence

12. “It’s no longer enough to simply have a solid
resume. Students now need a professional online
presence.”
- Holly Paul, US Recruiting Leader
PricewaterhouseCoopers

13. “Where do I start?”

14. The 5 Golden Rules of Student LinkedIn
Profiles
1. Professional photo of you alone (headshot)
2. Headline with area of study and/or career ambitions
3. Keyword-rich summary that includes type of
positions you are seeking
4. Recommendations from professors, advisors,
internships
5. Customize your connection requests!!!!!

15. 1. Jobs/Internships
2. Education
3. Language
4. Organizations
5. Honors & Awards
6. Test Scores
7. Courses
8. Causes and Organizations You Support
9. Projects
10. Advice for Contacting
11. Posts
Complete Your Profile: An Hour/Week

16. 2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts

17. Get Connected
My Network
• Add Contacts
• People You May Know
• Find Alumni
• Personalize the Invitation
Jobs
• Search
• Save for Reference
Interests
• Research Companies
• Join Groups

18. What Now?
1. Explore LinkedIn for Students:
university.linkedin.com/linkedin-for-students
2. Complete profile to strength to Advanced
(Beginner, Intermediate, Advanced, Expert, All-
Star)
3. Join groups (especially Texas Tech)
4. Build your network
5. Rinse and Repeat

19. Connect with me:
Lisa Du Bois Low | @ldlow
Questions