Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Hi. I’m Andrea Chartier
and I am here to chat
with you about
LinkedIn.
Most people
seem to have
one, but few
seem to
know how to
actually
USE it.
For the sake of this
conversation, we
are making a few
basic assumptions
about you:
We are assuming that you have filled
out the basic skeleton of your profile:
Education
Experience
...assuming you’
ve filled out the
basic like...
Maybe you’ve even
picked your top skills?
once…?
like,alongtimeago?
We are assuming you have connected
with some people...
...And that perhaps you are getting a gazillion
requests to connect - and wondering who to add
and why?
AND we are assuming that though you
have a basic profile up, you aren’t
necessarily using it to its full potential.
So,
...you’ve got a profile,
you’ve got some
connections,
Now What?!?
Well that’s why you are here!
...to learn how to
actually USE and
UTILIZE LinkedIn for
Professional Growth
and Connectivit...
We are going to
cover this fast
and furious.
Because really you just need to try it
yourself to see all the possibilities!
Don’t worry, the information will all be rig...
First let’s take a
quick look at WHO is
using it:
the STATS
4 million members.
2 new members every second.
Now let’s talk about HOW
with some actual, practical steps to
take...
Step 1 - Beefing up
your profile.
Summary Customized
URL
Let’s start with a few foundational
profile enhancements:
PhotoHeadline summary customized
urlPhoto
#1 Photo.
A Good one.
Seriously.
#2 A Rockstar Headline
CleverANDCATCHY-OR-
ClearandStraightforward
UseKeywordsfor
yourindustry
Whatdoyoudoandwhatmakesyoud...
#3 The summary. Tell
a little of your story.
*Use keywords for your industry.
*Make it related to your reason
for using Li...
#4 Customized (shortened) URL
Then put it on your
resume!
...and put it in your email
signature!
Now on top of the basic profile skeleton
you already have, go back and add some
meat and potatoes:
Your Community
Involvement
● CausesYouCareAbout
● BoardMemberships
● SupportingOrganizations
● Volunteerism
Your
Accomplishments
● Languages
● Honors&Awards
● Courses(Takenandtaught!)
Examples of Your
Work
● Projects
● Certifications
● Conferences&Presentations
● ADDMEDIA:Documents,Photos,Links,Videos,Pre...
Even patents!
Don’t have any? Wish you did?
Here’s where the
professional
development
piece comes in!
Take a look at where you feel you are
lacking.
Set goals for adding more depth in those
areas.
Then go out and get it!
Part 2 - The Supporting Evidence
Skills&Expertise Recommendations
This is where
you can gain
some
credibility.
Where others
can verify what
you say you’re
good at.
You control the order. Take charge of
your top 10!
Re-order, adapt and change them as you
do!
Ask for endorsements
Or at least
make your
settings so
that the
system asks
for them.
Ask for
recommendations
Give
Recommendations
The nice part is, you ask for
recommendations by position, so you
are only for a comment on how you did
in that particular...
Another Professional Development moment...
Don’t have references on your profile now?
Take the time to reconnect with long...
Plus, who doesn’t love a
good dose of positive
feedback?
Part 3 - Layers of
Connectivity
Why should I connect with someone?
Who should I
connect with?
and Who not?
Truth is, it
depends...
So let's
talk
about it!
Connect to create Layers of Connectivity for you
and your contacts.
Connections make the world smaller and bring
people to...
Connections improve your profile ranking.
Algorithms. Something about complex
algorithms makes it all happen.
See LinkedIn...
The reality is our world is based on a
RELATIONSHIP ECONOMY.
Do others think of YOU when they need
an expert in your field?
Connect with others from Alma Mater
Seriously, how cool is this?! See
what alumni from your school do
and where they do it!
Connect with professionals in your industry
Connect with (and
follow!) the type of
people you aspire
to become.
ACTIVELY Join
Groups
or find a
unique
niche and
start one!
Groups in your Community
Groups in your industry Post, write,
engage,
comment and
stay active.
Get to know the
group
administrator
and ask if you
c...
Part 4 - The Toolkit
● followthePulse
● postonSlideShare
● LearnonLynda
● usetheApps
● checkouttheExtras
Tools only work i...
Pulse. Follow it.
It’s like your
“Newsfeed” Stay informed
Read
Comment
Share
Post. write. share. connect.
Share insights Demonstrate
your writing
skills
Connect with others in
your industry
Share the...
Slideshare.
Share
presentations
you have
created
Watch others’
presentations
Learn,
grow,
connect
Challenge
yourself to
cr...
Lynda Enhance
your
skill set
Continue to
learn and
grow!
Lynda offers a free year of
learning for Veterans!
Get the
Apps.
There are
all sorts
of them! Lookup
Check on the
Innovative
Programs Like:
YOUniversity
whoah….OH! the possibilities!
University Rankings and Choosing a School:
For example, here’s how we found the...
You don’t have to do this all at once.
Set small goals. Use a new tool daily.
Every day there seems to be something
new, so keep active and keep learning.
LinkedIn is a tool for professional
growth and connectivity.
but it only works if you USE it!
Well, Let's recap.
Here are some ACTION steps you can take:
#1. Beef up your profile.
● Master the foundational four
● Add in your community
involvement and
accomplishments.
● Share ...
#2. Gain credibility through
Endorsements and
Recommendations.
● Ask for endorsements and
references.
● Reconnect with lon...
#3. Build layers of
connectivity
● Consider your personal
Relationship Economy
● Connect with individuals
according to you...
4. Use the tools
● Continue to add skills & experience and depth
to your own personal profile.
● Follow the pulse and post...
● Make yourself a weekly or monthly appointment with
LinkedIn.
● Meet with a colleague or friend to work on profiles
toget...
So what are
you waiting
for?
Next step is
getting
started! !
Connect with us for more information!
The College of St.
Scholastica
Career Services is
HERE on Linkedin
Andrea Chartier
C...
A Practical Approach to Actually Using and Utilizing LinkedIN
Upcoming SlideShare
Loading in …5
×

A Practical Approach to Actually Using and Utilizing LinkedIN

981 views

Published on

So many have it but so few know how to use it. Follow along for an overview of simple steps you can take to enhance and then utilize your LinkedIn profile!

Published in: Social Media
  • Nice!! looking forward for branding then.. Please visit http://www.phoenixmedia.in/ Thank You.. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

A Practical Approach to Actually Using and Utilizing LinkedIN

  1. 1. Hi. I’m Andrea Chartier and I am here to chat with you about LinkedIn.
  2. 2. Most people seem to have one, but few seem to know how to actually USE it.
  3. 3. For the sake of this conversation, we are making a few basic assumptions about you:
  4. 4. We are assuming that you have filled out the basic skeleton of your profile:
  5. 5. Education Experience ...assuming you’ ve filled out the basic like...
  6. 6. Maybe you’ve even picked your top skills? once…? like,alongtimeago?
  7. 7. We are assuming you have connected with some people...
  8. 8. ...And that perhaps you are getting a gazillion requests to connect - and wondering who to add and why?
  9. 9. AND we are assuming that though you have a basic profile up, you aren’t necessarily using it to its full potential.
  10. 10. So, ...you’ve got a profile, you’ve got some connections, Now What?!?
  11. 11. Well that’s why you are here! ...to learn how to actually USE and UTILIZE LinkedIn for Professional Growth and Connectivity.
  12. 12. We are going to cover this fast and furious.
  13. 13. Because really you just need to try it yourself to see all the possibilities! Don’t worry, the information will all be right here for you to look back at!
  14. 14. First let’s take a quick look at WHO is using it: the STATS 4 million members. 2 new members every second.
  15. 15. Now let’s talk about HOW with some actual, practical steps to take...
  16. 16. Step 1 - Beefing up your profile.
  17. 17. Summary Customized URL Let’s start with a few foundational profile enhancements: PhotoHeadline summary customized urlPhoto
  18. 18. #1 Photo. A Good one. Seriously.
  19. 19. #2 A Rockstar Headline CleverANDCATCHY-OR- ClearandStraightforward UseKeywordsfor yourindustry Whatdoyoudoandwhatmakesyoudifferent?
  20. 20. #3 The summary. Tell a little of your story. *Use keywords for your industry. *Make it related to your reason for using LinkedIn. *Sell your Personal Brand. williamarrudahasagreatdetailedarticleon howtowriteoneonslidehsarehere!
  21. 21. #4 Customized (shortened) URL Then put it on your resume! ...and put it in your email signature!
  22. 22. Now on top of the basic profile skeleton you already have, go back and add some meat and potatoes:
  23. 23. Your Community Involvement ● CausesYouCareAbout ● BoardMemberships ● SupportingOrganizations ● Volunteerism
  24. 24. Your Accomplishments ● Languages ● Honors&Awards ● Courses(Takenandtaught!)
  25. 25. Examples of Your Work ● Projects ● Certifications ● Conferences&Presentations ● ADDMEDIA:Documents,Photos,Links,Videos,Presentations
  26. 26. Even patents!
  27. 27. Don’t have any? Wish you did? Here’s where the professional development piece comes in!
  28. 28. Take a look at where you feel you are lacking. Set goals for adding more depth in those areas. Then go out and get it!
  29. 29. Part 2 - The Supporting Evidence Skills&Expertise Recommendations
  30. 30. This is where you can gain some credibility.
  31. 31. Where others can verify what you say you’re good at.
  32. 32. You control the order. Take charge of your top 10!
  33. 33. Re-order, adapt and change them as you do!
  34. 34. Ask for endorsements Or at least make your settings so that the system asks for them.
  35. 35. Ask for recommendations Give Recommendations
  36. 36. The nice part is, you ask for recommendations by position, so you are only for a comment on how you did in that particular role.
  37. 37. Another Professional Development moment... Don’t have references on your profile now? Take the time to reconnect with long lost colleagues and co-workers and friends! Start by writing THEM references!
  38. 38. Plus, who doesn’t love a good dose of positive feedback?
  39. 39. Part 3 - Layers of Connectivity
  40. 40. Why should I connect with someone? Who should I connect with? and Who not?
  41. 41. Truth is, it depends... So let's talk about it!
  42. 42. Connect to create Layers of Connectivity for you and your contacts. Connections make the world smaller and bring people together.
  43. 43. Connections improve your profile ranking. Algorithms. Something about complex algorithms makes it all happen. See LinkedIn for more details on that!
  44. 44. The reality is our world is based on a RELATIONSHIP ECONOMY. Do others think of YOU when they need an expert in your field?
  45. 45. Connect with others from Alma Mater
  46. 46. Seriously, how cool is this?! See what alumni from your school do and where they do it!
  47. 47. Connect with professionals in your industry Connect with (and follow!) the type of people you aspire to become.
  48. 48. ACTIVELY Join Groups or find a unique niche and start one!
  49. 49. Groups in your Community
  50. 50. Groups in your industry Post, write, engage, comment and stay active. Get to know the group administrator and ask if you can help!
  51. 51. Part 4 - The Toolkit ● followthePulse ● postonSlideShare ● LearnonLynda ● usetheApps ● checkouttheExtras Tools only work if you use them!
  52. 52. Pulse. Follow it. It’s like your “Newsfeed” Stay informed Read Comment Share
  53. 53. Post. write. share. connect. Share insights Demonstrate your writing skills Connect with others in your industry Share the work you are doing
  54. 54. Slideshare. Share presentations you have created Watch others’ presentations Learn, grow, connect Challenge yourself to create & share! Clips slides you like Watch on your mobile device with the app Like and share!
  55. 55. Lynda Enhance your skill set Continue to learn and grow! Lynda offers a free year of learning for Veterans!
  56. 56. Get the Apps. There are all sorts of them! Lookup
  57. 57. Check on the Innovative Programs Like:
  58. 58. YOUniversity whoah….OH! the possibilities! University Rankings and Choosing a School: For example, here’s how we found the top universities for Software Developers: 1. First, we identified the top companies where Software Developers are choosing to work. 2. Next, we found people on LinkedIn who work as Software Developers and saw where they went to university. 3. Finally, for each university, we found the percentage of these alumni who’ve landed Software Development jobs at these top companies, then compared the percentages to come up with the list.
  59. 59. You don’t have to do this all at once. Set small goals. Use a new tool daily.
  60. 60. Every day there seems to be something new, so keep active and keep learning.
  61. 61. LinkedIn is a tool for professional growth and connectivity. but it only works if you USE it!
  62. 62. Well, Let's recap. Here are some ACTION steps you can take:
  63. 63. #1. Beef up your profile. ● Master the foundational four ● Add in your community involvement and accomplishments. ● Share examples of presentations, materials you’ve created and work you’re proud of. ● Gut check: Get more experience where you feel like you don't have enough to say.
  64. 64. #2. Gain credibility through Endorsements and Recommendations. ● Ask for endorsements and references. ● Reconnect with long lost work friends. ● Take control of your skills section by ordering them to show where you shine.
  65. 65. #3. Build layers of connectivity ● Consider your personal Relationship Economy ● Connect with individuals according to your own goals. ● Connect in groups in your industry ● Connect in groups in your community. ● Connect with your alma matter and alumni
  66. 66. 4. Use the tools ● Continue to add skills & experience and depth to your own personal profile. ● Follow the pulse and post ● learn more skills through lynda ● Add the apps ● Keep active and keep learning.check out the new features and insights added all the time!
  67. 67. ● Make yourself a weekly or monthly appointment with LinkedIn. ● Meet with a colleague or friend to work on profiles together - write each others summary sections! ● Trade your mindless Facebook feed following for mindful LinkedIn Pulse learning. ● Check back often. Keep learning and keep connecting. ● ACTIVELY join the “Duluth/Superior LI Learning”
  68. 68. So what are you waiting for? Next step is getting started! !
  69. 69. Connect with us for more information! The College of St. Scholastica Career Services is HERE on Linkedin Andrea Chartier Career Counselor, The College of St. Scholastica Duluth, Minnesota AChartier@css.edu

×