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Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your Organization
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Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your Organization

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You don't need to have deep advertising dollars in order to take advantage of today's visual social networks. Here are some basic tips, and advanced ones to get the most out of Instagram and …

You don't need to have deep advertising dollars in order to take advantage of today's visual social networks. Here are some basic tips, and advanced ones to get the most out of Instagram and Pinterest for your business or organization.

Published in: Social Media

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  • 1. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Is a Picture Worth a 1000 Words? @lauriemeisel Instagram and Pinterest for Your Organization August 11, 2014 #etaileast
  • 2. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Highlights 1.6 Billion likes daily 200 Million monthly active users 60 Million average photos/day 65% of users outside of US 20 Billion photos shared Purchased by Facebook for $1 Billion Launched October 6, 2010
  • 3. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Basics • Download the mobile app • Use the same username and logo as your other social channels • Remove privacy barriers • Follow selectively starting with followers from other social networks • Like, comment and connect with your audience! • Use relevant hashtags, but don’t go overboard! • Integrate your brand logo within your photos • Use images to tell a story
  • 4. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices • Post regularly • Hashtags – be selective • Use Filters • Geo-tag photos • Repurpose existing collateral • Follow seasonal trends • Engage your audience • Continue the conversation • Run contests • Link your social feeds • Integrate your marketing Source: Simplymeasured.com
  • 5. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices The images • Photo editing • Rule of thirds • Captions • Hashtags • Reply Source: http://www.socialmediatoday.com/content/optimize-your-posts-linkedin-facebook-twitter-pinterest-and-more
  • 6. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf Launched 11/1/13 on mobile home feedCase Study Recall – Reach – Ad Awareness
  • 7. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Instagram Contests
  • 8. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Contests
  • 9. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Pinterest Highlights 25 Million unique monthly visitors 70 Million users worldwide Pinners spend 77 minutes per month on Pinterest Average e- commerce order is $179 38% of active users bought because of Pinterest Average household user earns $100K annually Launched March 2010 (closed beta) 49% use instead of browsing catalogs 75% of activity is mobile
  • 10. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices On your website • Add Pin It button to all products, blogs, content • Get Rich Pins • Add Widget or Board • Use the Top Pins API to add a Top Pinned Category Through Newsletters • Include Follow buttons and feature pins • Send targeted Pinterest emails that curate Pins for different audiences • Encourage customers to pin their shopping list • Add the Pin It button next to product shots • Offer promotions on items trending on Pinterest Source: Pinterest and Sony via MarketingSherpa.com
  • 11. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices The images • Avoid human faces • Small background • Red is best • Multiple colors • Light and color • Use portrait style Source: Etsy
  • 12. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices Rich Pins • With Rich Pins and a verified account, your Pins will appear higher in search results • Types: Product, Article, Recipe, Place, Movie • Item number • Cost – Bonus: When the price goes down pinners are notified • Description, color and texture • Location • Store hours • Phone number Source: Nordstrom
  • 13. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices Promoted Pins (ads) – currently there is a waitlist • Verified business account • Rich Pins installed • US only • Appear in search and category feeds • Set up targeting • Pay when people click through to your site – CPC • Sample of brands testing: Gap, Kraft, Target Source: http://business.pinterest.com/en/blog/next-phase-promoted-pins
  • 14. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices General • See what people are pinning from your site pinterest.com/source/YOURURL • Use analytics to track what's popular and influence merchandising decisions • Feature pins across your other digital channels • Create multiple Pinterest profiles if you manage a number of distinct brands • Use secret boards for staging (just like your development server) • Create group boards and invite people who love your brand to contribute Source: Pinterest
  • 15. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Best Practices • Join as a Business • Verify your website • Add links to your Facebook and Twitter account • User names are 15 characters • About section is 200 characters, make it keyword rich • 500 characters to describe each pin • Most repinned and commented items include 200-310 words* • Name images (file names) appropriately • Always use alt tags *Source: Dan Zarella via Hubspot
  • 16. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Case Study Sony • Research What People are Already Pinning • Involve Employees and Internal Team • Make Your Website Pinterest-Friendly • Plan a Strategic Mix of Boards • Create Original Content and Exclusive Programs • Promote Through Other Channels Source: http://www.socialmediaexaminer.com/pinterest-case-study-sony/ Collage of Sony cameras created exclusively for Pinterest.
  • 17. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Pinterest Takeaways 1. Create a business account 2. Use the same social name 3. Verify your account 4. Use Rich Pins 5. Use email 6. Serve your audience 1. Forget to add descriptions 2. Over pin 3. Overlook metrics 4. Only share your content 5. Overlook popular trends 6. Pin random items DO’s DON’Ts
  • 18. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Takeaways 1. Download the app 2. Use the same social name 3. Complete your profile 4. Engage in conversation 5. Respond to others 6. Do share personality 1. Use more than three hashtags 2. Ignore people who tag you 3. Post too often unless it is an event 4. #Regram without permission 5. Forget to track campaigns 6. Lack creativity DO’s DON’Ts
  • 19. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Resources Instagram for Business Blog Instagram Is The King Of Social Engagement Instagram Profile Optimization Guide and Cheat Sheet 20 Useful Apps To Get The Most Out Of Instagram The Guide to Instagram for Business How to Repost Instagram Photos
  • 20. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Resources Promoted Pins How to Build the Perfect Pinterest Profile 14 Ways to Drive More Website Traffic With Pinterest Weekly #PinChat on Twitter The Ultimate Pinterest SEO Guide Pinterest for Non-Traditional Brands How To Get The Most From Shared Boards On Pinterest
  • 21. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Let’s Connect @LaurieMeisel LinkedIn.com/in/LaurieMeisel LaurieMeisel.com Laurie@LaurieMeisel.com LaurieMeisel.com