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who?
esterni is a cultural enterprise that since 1995 
designs public spaces and services for small and 
large communities, promotes and produces 
events of aggregation, develops collective com-munication 
campaigns. 
It works with public and private institutions 
in Italy and abroad, sharing competences, 
projects and resources. 
www.esterni.org
why?
In 1995, a small group of students tri-ed 
to change social habits in their own 
town, Milan. They wanted people go out 
their houses, their cars, their offices and 
live their city. 
Since the beginning, esterni realized that 
Public Spaces could be the heart of cul-tural 
change. 
Nowadays, that students’ group is a cul-tural 
enterprise with a great expertise in 
creative projects to solve contemporary 
problems. The aim of all esterni’s activi-ties 
is connecting people and enhancing 
general commitment, public thinking 
and cultural exchange.
what?
Milano Film Festival 
Since 1995, Milano Film Festival ta-kes 
place in public spaces throughout 
Milan. Every year over 100,000 people 
from the whole world sit in front of our 
screens watching films for about two 
weeks in September: places to sociali-ze 
with other people and share ideas. 
Day and night squares, theatres, audito-riums, 
streets, alleys, car parks, suburbs, 
parks, museums and galleries are full of 
people of different ages. Public spaces 
throughout the city are always open, in-viting, 
enlightened and lively. 
www.milanofilmfestival.it
Public Design Festival 
We toured the world’s public spaces lo-oking 
for ideas and projects to present 
during Milan Design Week: interven-tions, 
installations, and services that 
will transform the way we experience 
and live the city. 
This is Public Design Festival’s challen-ge: 
when professionals’ aware and sustai-nable 
design meets the active participa-tion 
of citizens, students, travellers and 
tourists - that’s when cities can change. 
www.publicdesignfestival.org
esterni for Barilla 
We are working project developed for 
Barilla, the italian food company. ester-ni 
is creating a new assessment process 
for international talents and designed 
special places and activities to encoura-ge 
creativity and professional learning 
inside the headquarter.
esterni for Intesa San Paolo 
A strategy approach for the development 
of a specific bank of the Intesa Sanpao-lo 
Group: Banca Prossima, which is the 
bank for no profit organizations. esterni 
developed unconventional projects in-cluding 
BTL communication items and 
a forthcoming web series. 
ARE YOU SERIES? 
IL NON PROFIT COME NON LO AVETE MAI VISTO 
MAGGIO 2013: 
apertura del bando 
DA SETTEMBRE 2013 A GENNAIO 2014: 
possibilità di caricare la puntata pila della serie 
e il paper format sulla piaaforma online 
FEBBRAIO 2014: 
valutazione da parte della commissione 
dei progei ricevuti 
MARZO 2014: 
evento di premiazione e inizio della produzione 
della serie 
SETTEMBRE 2014: 
proiezione in anteprima a MFF dei primi due episodi 
della serie 
DA SETTEMBRE 2014 A GENNAIO 2015: 
pubblicazione on line diui gli episodi 
PER INFORMAZIONI, REGOLAMENTO 
COMPLETO E MODALITÀ DI ISCRIZIONE: 
www.milanofilmfestival.it/areyouseries 
BANDO DI CONCORSO 
PER PRODURRE LA PRIMA 
WEB SERIE ITALIANA 
DEDICATA AL NON PROFIT 
Cerchiamo storie che parlino 
di un’Italia capace di vere 
e proprie magie nel campo 
della cultura, del sociale, 
dell’ambiente, della ricerca. 
Il concorso è aperto a 
professionisti e non; il progeo 
migliore sarà prodto da 
Milano Film Festival e Banca 
Prossima.
This is a Piazza 
A format developed in Italy and abroad 
(Milan, Sicily, Madrid, Wien, Weimar, 
Guimarraes, Kosice...) to create a piazza, 
a place for connecting people, with the 
help of local inhabitants.
Allariscossa 
An urban game developed for Telecom 
Italia and FAI – Fondo per l’Ambien-te 
Italiano – to make people rediscover 
their own cities. 
www.allariscossa.it
Gaming for good 
A project developed for Al Gore’s The Cli-mate 
Reality Project and PSFK. An onli-ne 
game to engage people in everyday 
life to fight causes of climate change. 
CLIMATE HEROES 
get ready to change the world 
2 
PSFK presents 
GAMING FOR GOOD 
PLANET HEROES 
concept 
Superheroes will save the world, everyone knows that. 
1ZW[ObS6S`]SaWaO]ZWSUO[SbVOb`SÀSQbaW`SOZZWTS(QV]]aS 
g]c`ac^S`VS`]ORabO`bb]¿UVbbVS^ZOSb¸a^`]PZS[ 
BVS Tcbc`S ]T bVS ^ZOSb Wa W g]c` VORa( eSO` bVS Q]abc[S OR 
save the world! 
how it works 
/TbS` OQQSaaWU O eSPaWbS b] `SUWabS` W ]`RS` b] ^ZOg g]c QO 
choose which superhero you want to play. (pic.1) 
3OQVac^S`VS`]¿UVbaOUOWab]S]TbVSTSObc`Sa]TbVSQZW[ObS 
QVOUSSUUZ]POZeO`[WU[]PWZWbg`SQgQZWUT]]R 
C^]`SUWab`ObW]g]ceWZZ`SQSWdS]SObObW[SOaS`WSa]TOQbW]a 
[WaaW]a b] OQQ][^ZWaV g]c UOW ^]Wba T]` SOQV ]S bVOb g]c 
accomplish). (pic.2 ) 
MR.FREEZE MISS.LEAF MR.WHEEL 
7¿UVb 
against 
bVSUZ]POZ 
warming 
7¿UVb 
aganist the 
wastages 
T]` 
the green 
and reuse 
7¿UVb 
aganist the 
smog 
T]` 
acabOWOPZS 
[]PWZWbg 
get ready to change the world 
(pic.1) 
3 
CLIMATE HEROES 
=bVSeSPaWbSg]cQOaSSbVObSdS`gOQbW]VOaOSdW`][SbOZ 
W[^OQb a] g]c QO dWacOZWhS bVS SdW`][SbOZ W[^OQb ]T g]c` 
[WaaW]bVS`ST]`Sg]cQOaSS]ZWSP]bVg]c`^S`a]OZORbVS 
UZ]POZaWbcObW] 
/b bVS SR O bSO[ ]T ^ZOgS`a T]` SOQV ac^S`VS`] eWZZ `SQSWdS O 
prize. 
output 
BVSeSPaWbSeWZZPSQ][SO^ZObT]`[T]`O]^SRWOZ]UcS]bVSaS 
WaacSabVOYab]bVSQVO`OQbS`aPcbWOa[O`beOgUWdWURObOOR 
RSbOWZSRWT]`[ObW] 
Companies and institutions can really take part at the proejct 
Pg abO`bWU acabOWOPWZWbg ^`]U`O[[Sa eWbV bVS Q]ZZOP]`ObW] ]T 
Sf^S`ba¸Q]acZbWU 
 BVO ^ZOSR ^`]XSQba eWZZ VOdS O W[^OQb ] bVS UZ]POZ OR 
ICON FOR APPLICATION 
(pic.2)
esterni for Pitti Immagine 
During Pitti Immagine in Florence and 
Milan, esterni organized a performance, 
called “BYGentuccaBini”. The aim was 
to give new life to the outfits of visitors 
and let them play with fashion.
Upside Town 
A new communication strategy and a 
project developed for Sab Miller in Italy. 
Public spaces and ordinary situations 
became special and extraordinary, en-volving 
people during their daily habits.
contacts
esterni office HOSTEL KITCHENBARFARMERS’ MARKET EVENTS
You are invited to come and visit us in Milan, 
in an old farmhouse in the centre of the city, 
a new public space that today is a 
landmark for many public thinkers. 
Our offices are there. 
esterni 
via privata cuccagna 2 
20135 milano 
39 02713613 
www.esterni.org

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Ldb 16 first, make it happen! 2014 05-9 evandri - social design

  • 1.
  • 3. esterni is a cultural enterprise that since 1995 designs public spaces and services for small and large communities, promotes and produces events of aggregation, develops collective com-munication campaigns. It works with public and private institutions in Italy and abroad, sharing competences, projects and resources. www.esterni.org
  • 5. In 1995, a small group of students tri-ed to change social habits in their own town, Milan. They wanted people go out their houses, their cars, their offices and live their city. Since the beginning, esterni realized that Public Spaces could be the heart of cul-tural change. Nowadays, that students’ group is a cul-tural enterprise with a great expertise in creative projects to solve contemporary problems. The aim of all esterni’s activi-ties is connecting people and enhancing general commitment, public thinking and cultural exchange.
  • 7. Milano Film Festival Since 1995, Milano Film Festival ta-kes place in public spaces throughout Milan. Every year over 100,000 people from the whole world sit in front of our screens watching films for about two weeks in September: places to sociali-ze with other people and share ideas. Day and night squares, theatres, audito-riums, streets, alleys, car parks, suburbs, parks, museums and galleries are full of people of different ages. Public spaces throughout the city are always open, in-viting, enlightened and lively. www.milanofilmfestival.it
  • 8. Public Design Festival We toured the world’s public spaces lo-oking for ideas and projects to present during Milan Design Week: interven-tions, installations, and services that will transform the way we experience and live the city. This is Public Design Festival’s challen-ge: when professionals’ aware and sustai-nable design meets the active participa-tion of citizens, students, travellers and tourists - that’s when cities can change. www.publicdesignfestival.org
  • 9. esterni for Barilla We are working project developed for Barilla, the italian food company. ester-ni is creating a new assessment process for international talents and designed special places and activities to encoura-ge creativity and professional learning inside the headquarter.
  • 10. esterni for Intesa San Paolo A strategy approach for the development of a specific bank of the Intesa Sanpao-lo Group: Banca Prossima, which is the bank for no profit organizations. esterni developed unconventional projects in-cluding BTL communication items and a forthcoming web series. ARE YOU SERIES? IL NON PROFIT COME NON LO AVETE MAI VISTO MAGGIO 2013: apertura del bando DA SETTEMBRE 2013 A GENNAIO 2014: possibilità di caricare la puntata pila della serie e il paper format sulla piaaforma online FEBBRAIO 2014: valutazione da parte della commissione dei progei ricevuti MARZO 2014: evento di premiazione e inizio della produzione della serie SETTEMBRE 2014: proiezione in anteprima a MFF dei primi due episodi della serie DA SETTEMBRE 2014 A GENNAIO 2015: pubblicazione on line diui gli episodi PER INFORMAZIONI, REGOLAMENTO COMPLETO E MODALITÀ DI ISCRIZIONE: www.milanofilmfestival.it/areyouseries BANDO DI CONCORSO PER PRODURRE LA PRIMA WEB SERIE ITALIANA DEDICATA AL NON PROFIT Cerchiamo storie che parlino di un’Italia capace di vere e proprie magie nel campo della cultura, del sociale, dell’ambiente, della ricerca. Il concorso è aperto a professionisti e non; il progeo migliore sarà prodto da Milano Film Festival e Banca Prossima.
  • 11. This is a Piazza A format developed in Italy and abroad (Milan, Sicily, Madrid, Wien, Weimar, Guimarraes, Kosice...) to create a piazza, a place for connecting people, with the help of local inhabitants.
  • 12. Allariscossa An urban game developed for Telecom Italia and FAI – Fondo per l’Ambien-te Italiano – to make people rediscover their own cities. www.allariscossa.it
  • 13. Gaming for good A project developed for Al Gore’s The Cli-mate Reality Project and PSFK. An onli-ne game to engage people in everyday life to fight causes of climate change. CLIMATE HEROES get ready to change the world 2 PSFK presents GAMING FOR GOOD PLANET HEROES concept Superheroes will save the world, everyone knows that. 1ZW[ObS6S`]SaWaO]ZWSUO[SbVOb`SÀSQbaW`SOZZWTS(QV]]aS g]c`ac^S`VS`]ORabO`bb]¿UVbbVS^ZOSb¸a^`]PZS[ BVS Tcbc`S ]T bVS ^ZOSb Wa W g]c` VORa( eSO` bVS Q]abc[S OR save the world! how it works /TbS` OQQSaaWU O eSPaWbS b] `SUWabS` W ]`RS` b] ^ZOg g]c QO choose which superhero you want to play. (pic.1) 3OQVac^S`VS`]¿UVbaOUOWab]S]TbVSTSObc`Sa]TbVSQZW[ObS QVOUSSUUZ]POZeO`[WU[]PWZWbg`SQgQZWUT]]R C^]`SUWab`ObW]g]ceWZZ`SQSWdS]SObObW[SOaS`WSa]TOQbW]a [WaaW]a b] OQQ][^ZWaV g]c UOW ^]Wba T]` SOQV ]S bVOb g]c accomplish). (pic.2 ) MR.FREEZE MISS.LEAF MR.WHEEL 7¿UVb against bVSUZ]POZ warming 7¿UVb aganist the wastages T]` the green and reuse 7¿UVb aganist the smog T]` acabOWOPZS []PWZWbg get ready to change the world (pic.1) 3 CLIMATE HEROES =bVSeSPaWbSg]cQOaSSbVObSdS`gOQbW]VOaOSdW`][SbOZ W[^OQb a] g]c QO dWacOZWhS bVS SdW`][SbOZ W[^OQb ]T g]c` [WaaW]bVS`ST]`Sg]cQOaSS]ZWSP]bVg]c`^S`a]OZORbVS UZ]POZaWbcObW] /b bVS SR O bSO[ ]T ^ZOgS`a T]` SOQV ac^S`VS`] eWZZ `SQSWdS O prize. output BVSeSPaWbSeWZZPSQ][SO^ZObT]`[T]`O]^SRWOZ]UcS]bVSaS WaacSabVOYab]bVSQVO`OQbS`aPcbWOa[O`beOgUWdWURObOOR RSbOWZSRWT]`[ObW] Companies and institutions can really take part at the proejct Pg abO`bWU acabOWOPWZWbg ^`]U`O[[Sa eWbV bVS Q]ZZOP]`ObW] ]T Sf^S`ba¸Q]acZbWU BVO ^ZOSR ^`]XSQba eWZZ VOdS O W[^OQb ] bVS UZ]POZ OR ICON FOR APPLICATION (pic.2)
  • 14. esterni for Pitti Immagine During Pitti Immagine in Florence and Milan, esterni organized a performance, called “BYGentuccaBini”. The aim was to give new life to the outfits of visitors and let them play with fashion.
  • 15. Upside Town A new communication strategy and a project developed for Sab Miller in Italy. Public spaces and ordinary situations became special and extraordinary, en-volving people during their daily habits.
  • 17. esterni office HOSTEL KITCHENBARFARMERS’ MARKET EVENTS
  • 18. You are invited to come and visit us in Milan, in an old farmhouse in the centre of the city, a new public space that today is a landmark for many public thinkers. Our offices are there. esterni via privata cuccagna 2 20135 milano 39 02713613 www.esterni.org