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CASE STUDY


 Lauren Chivers
Hollywood Studios
    Golden Era
Fox Films Corportation
 Loew’s Incorporated
 Paramount Picutres
  RKO Radio Pictures
   Warner Brothers
  Universal Pictures
  Columbia Pictures
    United Artists

       Today
   Warner Brothers
 Paramount Picutres
   20th Century Fox
 Walt Disney Pictures
  Columbia Pictures
  Universal Pictures
Company Origins
The Walt Disney Company began in 1923, in a
small office in Vermont, where Walt Disney and
his brother Roy created short animated movies.
After just 4 months, the company was growing
rapidly, so they moved from their $10 a month
office to a large space next door which was called
‘Disney Bros. Studio.’ A year later, they had
upgraded again to a lot in the Silver Lake District
in LA, which they called the Hyperion Studio,
where a new studio was constructed. It was here
that the famous Mickey Mouse was born.
                                       After production of the first full length feature
                                       film, Snow White and the Seven Dwarfs, Walt
                                       Disney decided he needed to increase the size of
                                       his studio. So with the profits of the film, he put
                                       a deposit on a 51 acre lot in Burbank, and began
                                       designing a studio which would fit his needs. His
                                       main concern was to produce a self-sufficient,
                                       state-of-the-art production factory that provided
                                       all the essential facilities for the entire
                                       production process.

 Walt designed the Animation Building, housing the Disney Artists and animators,
 which was planned in the center of the lot. Across a small street were built the
 Inking and Painting and the Camera buildings, where the artwork was completed
 and photographed. Next to Camera, in the Cutting building, the post production
 process occurred. Sound facilities included dubbing, scoring, effects, and voice
 recording studios. Many of the buildings were linked together by an underground
 tunnel, so even in bad weather, the process of making animated films was not
 disrupted. To enhance the campus-like setting, all of the utilities were placed
 underground which was an innovation for 1940.
              From then on the Disney Company expanded. In the late 1940’s Disney
 began creating live-action features and TV programmes, meaning the studios were
 expanded further.
Key Personnel


                                     Walt Disney - Founder




                                                         John E. Pepper jr. - Chairman
        Robert Iger – CEO & President

          Board of Directors
             Susan Arnold
             John S. Chen
             Judith Estrin                         Brent Woodford – Senior Vice President,
              Robert Iger                                    Planning and Control
          Fred Langhammer                          Jayne Parker – Executive Vice President
             Aylwin Lewis                            and Chief Human Resources Officer
          Monica C. Lozano                         Zenia Mucha – Executive Vice President,
         Robert Matschullat                               Corporate Communications
     John E. Pepper, Jr., Chairman                  Richard Bates – Senior Vice President,
             Orin C. Smith                                U.S. Government Relations
           Sheryl Sandberg                          Christine M. McCarthy – Executive Vice
                                                    President, Corporate Finance and Real
    Senior Executive Managment                                Estate and Treasurer
                                                   Kevin Mayer – Executive Vice President,
   Robert Iger – President and CEO                       Corporate Strategy, Business
  Jay Rasulo – Senior Executive Vice                 Development and Technology Group
           President and CFO                       Leslie Goodman - Senior Vice President,
Alan N. Braverman – Senior Executive                         Corporate Citizenship
   Vice President, General counsel
Ronald L. Iden – Senior Vice President,
                Security
Aims & Ideologies
Walt Disney Pictures has the objective of becoming one of the worlds leading producers
and providers of entertainment for all the family. They also aim to focus on the future, and
produce films for the ‘time.’ Therefore, their films and techniques of production are
modernising over time, resulting in films that are more and more successful.



 ‘You're dead if you aim only for kids. Adults are only kids grown
                           up, anyway.’
                                      Walt Disney


 ‘Animation can explain whatever the mind of man can conceive.’
                                      Walt Disney

Walt aims to produce films that recreate historical and important events, sometimes with
animals, that aren’t ‘too childish’ but that also add in some adult satire to make the films
for the whole family. This way, children don’t understand the sarcasm but are learning
about historic events of watching wonderful stories, whilst the parents are still enjoying
the film in a different way.
Size & Resources
The Walt Disney Studios are a huge, all designed by Walt Disney, and still used to
this day. The studios include all the original features and buildings, as well as the
following to help with the production of films.

SOUND STAGES: - Live action sound stages were created for the filming of interior
scenes. Stage 1 was created in the original 1940 studio, and used for filming live
action scenes for films such as Fantasia, and the TV show, The Mickey Mouse Club.
Stage 2 is one of the largest sound stages in LA, at around 31,000 sq ft. Stage 3 was
built specifically for 20,000 Leagues Under The Sea in 1954. Stage 4 was created in
1958, but then split into two stages (Stage 4 and Stage 5) in 1988. These stages
were used in the production of the following – Mary Poppins, Davy Crockett, The
Love Bug, Blackbeard's Ghost, Bedknobs and Broomsticks etc.
RIVERSIDE LOT: - Walt had plans to create Mickey Mouse Park opposite the
studios where there would be a train ride and statues of the characters. This is
where the Feature Animation Building and The ABC Building now stand. With his
growing ideas, he realised he needed more room to fulfil his dreams, so he bought
200 acres of orange groves in Anaheim, California, which is now the sight of
Disneyland.
SHOPS: - Walt created ‘back-lot’ shops that housed the many crafts and services
required to produce his films. The Machine Shop – camera and production objects
along with cars/trams for Disneyland, Electric/Plumbing Building – repairing and
maintenance, Staff Shop – plaster casts, fibreglass figures, Special Effects Shop –
flying cars, spaceships, The Paint Shop – spraying cars and sets, Sign Graphics, Craft
Services and The Mill.
BACK LOT: - This included exterior sets such as ‘Town Square’ and ‘Residential
Street’ produced for production. However as ‘on location’ filming became more
popular, the back lot sets were gradually replaced with offices, production
buildings, parking and Stages 6&7.
GOLD OAK RANCH: - This 500 acre area was purchased in 1959 for use of it’s
natural settings which have been used in The Parent Trap, Pirates of the Caribbean
2, Pearl Harbour etc. This ranch included feature such as a bridge over a lake, farm
houses, barns, fields, country roads, forests, a running waterfall and much more.
Filmography
Financing
Disney Pictures is owned by The Walt Disney Company, the largest media conglomerate in the
     world in terms of revenue. This company owns television channels, publishing's, 14 theme
     parks, merchandising as well as the Disney Pictures. Therefore, Disney Pictures is funded by
     The Walt Disney Company.

Production
In terms of production, Disney Pictures do a lot of this themselves. The Walt Disney Company
      own one of the largest and well known studios in Hollywood, where a huge number of
      their films are produced and edited. This was created by Walt Disney himself in 1924.

Distribution
Walt Disney Studios Motion Pictures is the Disney distribution company owned by Disney
     Enterprises.
From 1929 – 1932, Walt Disneys productions were distributed by Columbia Pictures, between
     1932 – 1937 distributed by United Artists, and 1937 – 1954 by RKO Radio Pictures.
     However, after a disbute with RKO Radio Pictures, Walt and his brother Roy formed their
     own distribution company – Buena Vista Distribution Company Inc to handle the U.S
     distribution of their own productions. Buena Vista International was formed in 1992 after
     Disney ended a joint venture with Warner Brothers.
Walt Disney Studios Motion Picture distributes all features produced by the following: -
•    Walt Disney Pictures
       – Walt Disney Animation Studios
       – Pixar Animation Studios
       – DisneyToon Studios
•    Disneynature
•    Marvel Studios
•    Touchstone Pictures
       – Dreamworks Pictures
•    Hollywood Pictures
•    ESPN Films
Key Texts
Snow White and the Seven Dwarfs is an animated film
  about a princess who ends up living in the forest with
  seven dwarfs. It is the tale of her life with them and how she
  meets her prince charming. It is a simple fairytale, yet it is
  one you could watch 1000 times without getting bored.
       As one of Disney’s oldest films, the attention to detail in the
  animation is incredible. It shows just how much care and love went into
  the production of the film.
       Personally, this is one of my favourite Disney films; one of their classics.


Release Date : - February 4th            Cast: - Adriana Caselotti
    1938                                     Lucille La Verne
Director: - David Hand                       Harry Stockwell
Producer: - Walt Disney                      Pinto Colvig
                                             Roy Atwell
Writer: - Ted Sears
                                         Target Audience: - Primarily children, mainly
Budget: - $1,488,423
                                             girls who admire princesses/want to
Box Office: - $184,925,486                   become princesses – imaginative. Age
Genre: - Fantasy/Fairytale                   between 5-12.
    Animation
Mary Poppins is the story of two children, Jane and Michael,
  who are in need of a new nanny, who ends up being Mary
  Poppins. She isn’t an ordinary nanny, she takes them on
  strange adventures where they have tea parties on the
  ceilings, dance with cartoon animals and sing
  ‘Supercalafrajalisticexpealadotious,’ while still following their
  fathers instructions and being firm.
        This is a timeless Disney film, and for something made in the 60’s, an extraordinary
  production. With animation, the illusion of flying, this is shows the beginning of a new era
  of film.
        It is definitely worth the watch, and will have you whistling for days.

Release Date : - August 27, 1964          Cast: - Julie Andrews
Director: - Robert Stevenson                  Dick Van Dyke
Producer: - Walt Disney                       David Tomlinson
                                              Glynis Johns
Writer: - Billy Walsh                         Karen Dotrice
Budget: - $6 million                          Matthew Garber
Box Office: - $102,272,727                Target Audience: - familes, specifically
Genre: - Musical                              young girls 7-12. Fun, outgoing, like
                                              singing, fantasy loving.
Finding Nemo is one of the best Disney animation films so far in my
personal opinion. From the comedy throughout, to the gripping storyline of a father’s aim
to reunite with his son, Finding Nemo will have you both laughing and crying.
       You’ll discover what life is really like under the sea, and how fish can be as stupid as
some humans; Dory, the fish who thinks she can sing like a whale. When Nemo and his
dad are torn apart, the film follows the obstacles Marlin has to overcome in order to
reach his son who has ended up thousands of miles away. When all hope is lost, is there
still light at the end of the tunnel for Nemo? Or is it too late?
       This film had me gripped to the edge of my seat from beginning to end, something
that is unusual for an animated Disney film, yet with the cute animations and heart
warming, it’s hard not to relate to this fantastic film.


Release Date : -                       Cast: - Albert Brooks
Director: - Andrew Stanton                     Ellen DeGeneres
Producer: - Graham Walters                     Alexander Gould
Writer: - Andrew Stanton               Target Audience: - family film, specifically
                                           young children, 7-12. Adventurous,
Budget: - $94 million                      outgoing, like exploring.
Box Office: - $867,893,978
Genre: - Animated Comedy -
    Drama
Film Features
All Disney films are similar in one way or another, whether it’s through use of
animation, special effects, the storyline about princesses and princes. Disney films have
many features that make them stand out from other films. Their focus is generally at
children, whereas other film studios have a wider range. However, Disney are very
successful, and the features of their films make them very recognisable globally.


FANTASY – all Disney films are make-believe stories, with elements of fantasy. Many of the
original films are based on fairy-tales, with the more modern films based on modern day
fantasies (girl meets boy/their goal is achieved etc.)


RELATABLE CHARACTERS - all Disney films seem to have characters that the audience
will be able to relate to. For example, Mary Poppins has a young girl and a young boy, a
mother and a father. Even if it isn’t a family, there are characters that the audience can
relate to and find similarities within them and themselves.


GOOD CHARACTER V BAD CHARACTER – the storyline of all Disney films are generally
about a good character or group of characters having to defeat a bad character, and achieve
a goal. For example, Cinderella has to defeat her wicked step mother and step sisters, and
meet her prince charming.

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Walt disney pictures case study

  • 2. Hollywood Studios Golden Era Fox Films Corportation Loew’s Incorporated Paramount Picutres RKO Radio Pictures Warner Brothers Universal Pictures Columbia Pictures United Artists Today Warner Brothers Paramount Picutres 20th Century Fox Walt Disney Pictures Columbia Pictures Universal Pictures
  • 3. Company Origins The Walt Disney Company began in 1923, in a small office in Vermont, where Walt Disney and his brother Roy created short animated movies. After just 4 months, the company was growing rapidly, so they moved from their $10 a month office to a large space next door which was called ‘Disney Bros. Studio.’ A year later, they had upgraded again to a lot in the Silver Lake District in LA, which they called the Hyperion Studio, where a new studio was constructed. It was here that the famous Mickey Mouse was born. After production of the first full length feature film, Snow White and the Seven Dwarfs, Walt Disney decided he needed to increase the size of his studio. So with the profits of the film, he put a deposit on a 51 acre lot in Burbank, and began designing a studio which would fit his needs. His main concern was to produce a self-sufficient, state-of-the-art production factory that provided all the essential facilities for the entire production process. Walt designed the Animation Building, housing the Disney Artists and animators, which was planned in the center of the lot. Across a small street were built the Inking and Painting and the Camera buildings, where the artwork was completed and photographed. Next to Camera, in the Cutting building, the post production process occurred. Sound facilities included dubbing, scoring, effects, and voice recording studios. Many of the buildings were linked together by an underground tunnel, so even in bad weather, the process of making animated films was not disrupted. To enhance the campus-like setting, all of the utilities were placed underground which was an innovation for 1940. From then on the Disney Company expanded. In the late 1940’s Disney began creating live-action features and TV programmes, meaning the studios were expanded further.
  • 4. Key Personnel Walt Disney - Founder John E. Pepper jr. - Chairman Robert Iger – CEO & President Board of Directors Susan Arnold John S. Chen Judith Estrin Brent Woodford – Senior Vice President, Robert Iger Planning and Control Fred Langhammer Jayne Parker – Executive Vice President Aylwin Lewis and Chief Human Resources Officer Monica C. Lozano Zenia Mucha – Executive Vice President, Robert Matschullat Corporate Communications John E. Pepper, Jr., Chairman Richard Bates – Senior Vice President, Orin C. Smith U.S. Government Relations Sheryl Sandberg Christine M. McCarthy – Executive Vice President, Corporate Finance and Real Senior Executive Managment Estate and Treasurer Kevin Mayer – Executive Vice President, Robert Iger – President and CEO Corporate Strategy, Business Jay Rasulo – Senior Executive Vice Development and Technology Group President and CFO Leslie Goodman - Senior Vice President, Alan N. Braverman – Senior Executive Corporate Citizenship Vice President, General counsel Ronald L. Iden – Senior Vice President, Security
  • 5. Aims & Ideologies Walt Disney Pictures has the objective of becoming one of the worlds leading producers and providers of entertainment for all the family. They also aim to focus on the future, and produce films for the ‘time.’ Therefore, their films and techniques of production are modernising over time, resulting in films that are more and more successful. ‘You're dead if you aim only for kids. Adults are only kids grown up, anyway.’ Walt Disney ‘Animation can explain whatever the mind of man can conceive.’ Walt Disney Walt aims to produce films that recreate historical and important events, sometimes with animals, that aren’t ‘too childish’ but that also add in some adult satire to make the films for the whole family. This way, children don’t understand the sarcasm but are learning about historic events of watching wonderful stories, whilst the parents are still enjoying the film in a different way.
  • 6. Size & Resources The Walt Disney Studios are a huge, all designed by Walt Disney, and still used to this day. The studios include all the original features and buildings, as well as the following to help with the production of films. SOUND STAGES: - Live action sound stages were created for the filming of interior scenes. Stage 1 was created in the original 1940 studio, and used for filming live action scenes for films such as Fantasia, and the TV show, The Mickey Mouse Club. Stage 2 is one of the largest sound stages in LA, at around 31,000 sq ft. Stage 3 was built specifically for 20,000 Leagues Under The Sea in 1954. Stage 4 was created in 1958, but then split into two stages (Stage 4 and Stage 5) in 1988. These stages were used in the production of the following – Mary Poppins, Davy Crockett, The Love Bug, Blackbeard's Ghost, Bedknobs and Broomsticks etc. RIVERSIDE LOT: - Walt had plans to create Mickey Mouse Park opposite the studios where there would be a train ride and statues of the characters. This is where the Feature Animation Building and The ABC Building now stand. With his growing ideas, he realised he needed more room to fulfil his dreams, so he bought 200 acres of orange groves in Anaheim, California, which is now the sight of Disneyland. SHOPS: - Walt created ‘back-lot’ shops that housed the many crafts and services required to produce his films. The Machine Shop – camera and production objects along with cars/trams for Disneyland, Electric/Plumbing Building – repairing and maintenance, Staff Shop – plaster casts, fibreglass figures, Special Effects Shop – flying cars, spaceships, The Paint Shop – spraying cars and sets, Sign Graphics, Craft Services and The Mill. BACK LOT: - This included exterior sets such as ‘Town Square’ and ‘Residential Street’ produced for production. However as ‘on location’ filming became more popular, the back lot sets were gradually replaced with offices, production buildings, parking and Stages 6&7. GOLD OAK RANCH: - This 500 acre area was purchased in 1959 for use of it’s natural settings which have been used in The Parent Trap, Pirates of the Caribbean 2, Pearl Harbour etc. This ranch included feature such as a bridge over a lake, farm houses, barns, fields, country roads, forests, a running waterfall and much more.
  • 7. Filmography Financing Disney Pictures is owned by The Walt Disney Company, the largest media conglomerate in the world in terms of revenue. This company owns television channels, publishing's, 14 theme parks, merchandising as well as the Disney Pictures. Therefore, Disney Pictures is funded by The Walt Disney Company. Production In terms of production, Disney Pictures do a lot of this themselves. The Walt Disney Company own one of the largest and well known studios in Hollywood, where a huge number of their films are produced and edited. This was created by Walt Disney himself in 1924. Distribution Walt Disney Studios Motion Pictures is the Disney distribution company owned by Disney Enterprises. From 1929 – 1932, Walt Disneys productions were distributed by Columbia Pictures, between 1932 – 1937 distributed by United Artists, and 1937 – 1954 by RKO Radio Pictures. However, after a disbute with RKO Radio Pictures, Walt and his brother Roy formed their own distribution company – Buena Vista Distribution Company Inc to handle the U.S distribution of their own productions. Buena Vista International was formed in 1992 after Disney ended a joint venture with Warner Brothers. Walt Disney Studios Motion Picture distributes all features produced by the following: - • Walt Disney Pictures – Walt Disney Animation Studios – Pixar Animation Studios – DisneyToon Studios • Disneynature • Marvel Studios • Touchstone Pictures – Dreamworks Pictures • Hollywood Pictures • ESPN Films
  • 9. Snow White and the Seven Dwarfs is an animated film about a princess who ends up living in the forest with seven dwarfs. It is the tale of her life with them and how she meets her prince charming. It is a simple fairytale, yet it is one you could watch 1000 times without getting bored. As one of Disney’s oldest films, the attention to detail in the animation is incredible. It shows just how much care and love went into the production of the film. Personally, this is one of my favourite Disney films; one of their classics. Release Date : - February 4th Cast: - Adriana Caselotti 1938 Lucille La Verne Director: - David Hand Harry Stockwell Producer: - Walt Disney Pinto Colvig Roy Atwell Writer: - Ted Sears Target Audience: - Primarily children, mainly Budget: - $1,488,423 girls who admire princesses/want to Box Office: - $184,925,486 become princesses – imaginative. Age Genre: - Fantasy/Fairytale between 5-12. Animation
  • 10. Mary Poppins is the story of two children, Jane and Michael, who are in need of a new nanny, who ends up being Mary Poppins. She isn’t an ordinary nanny, she takes them on strange adventures where they have tea parties on the ceilings, dance with cartoon animals and sing ‘Supercalafrajalisticexpealadotious,’ while still following their fathers instructions and being firm. This is a timeless Disney film, and for something made in the 60’s, an extraordinary production. With animation, the illusion of flying, this is shows the beginning of a new era of film. It is definitely worth the watch, and will have you whistling for days. Release Date : - August 27, 1964 Cast: - Julie Andrews Director: - Robert Stevenson Dick Van Dyke Producer: - Walt Disney David Tomlinson Glynis Johns Writer: - Billy Walsh Karen Dotrice Budget: - $6 million Matthew Garber Box Office: - $102,272,727 Target Audience: - familes, specifically Genre: - Musical young girls 7-12. Fun, outgoing, like singing, fantasy loving.
  • 11. Finding Nemo is one of the best Disney animation films so far in my personal opinion. From the comedy throughout, to the gripping storyline of a father’s aim to reunite with his son, Finding Nemo will have you both laughing and crying. You’ll discover what life is really like under the sea, and how fish can be as stupid as some humans; Dory, the fish who thinks she can sing like a whale. When Nemo and his dad are torn apart, the film follows the obstacles Marlin has to overcome in order to reach his son who has ended up thousands of miles away. When all hope is lost, is there still light at the end of the tunnel for Nemo? Or is it too late? This film had me gripped to the edge of my seat from beginning to end, something that is unusual for an animated Disney film, yet with the cute animations and heart warming, it’s hard not to relate to this fantastic film. Release Date : - Cast: - Albert Brooks Director: - Andrew Stanton Ellen DeGeneres Producer: - Graham Walters Alexander Gould Writer: - Andrew Stanton Target Audience: - family film, specifically young children, 7-12. Adventurous, Budget: - $94 million outgoing, like exploring. Box Office: - $867,893,978 Genre: - Animated Comedy - Drama
  • 12. Film Features All Disney films are similar in one way or another, whether it’s through use of animation, special effects, the storyline about princesses and princes. Disney films have many features that make them stand out from other films. Their focus is generally at children, whereas other film studios have a wider range. However, Disney are very successful, and the features of their films make them very recognisable globally. FANTASY – all Disney films are make-believe stories, with elements of fantasy. Many of the original films are based on fairy-tales, with the more modern films based on modern day fantasies (girl meets boy/their goal is achieved etc.) RELATABLE CHARACTERS - all Disney films seem to have characters that the audience will be able to relate to. For example, Mary Poppins has a young girl and a young boy, a mother and a father. Even if it isn’t a family, there are characters that the audience can relate to and find similarities within them and themselves. GOOD CHARACTER V BAD CHARACTER – the storyline of all Disney films are generally about a good character or group of characters having to defeat a bad character, and achieve a goal. For example, Cinderella has to defeat her wicked step mother and step sisters, and meet her prince charming.