The Walt Disney Company was founded in 1923 by Walt and Roy Disney and is now one of the largest media corporations in the world, owning theme parks and television networks. Pixar Animation Studios was founded in 1986 when Steve Jobs purchased the computer graphics division of Lucasfilm and established Pixar. Pixar's 1995 film Toy Story was a huge success and changed animation. In 2006, Disney acquired Pixar to gain access to its technology and talent, while Pixar sought to increase revenue through Disney's distribution.

2. HISTORICAL BACKGROUND
• The Walt Disney Company was founded on October 16th 1923
by brothers Walt and Roy Disney.
• It is one of the largest media and entertainment corporations in
the world.
• It’s the owner of 11 theme parks and several television networks,
including the American Broadcasting Company (ABC).
• Disney started making films in the 1930’s.
• Some of their first films were Snow
White, Bambi and Pinocchio.
• A lot of their earlier films were
animated adaptations of children’s
fairytales.

3. 51 animated 2D films in total.
Not strong in 3D animation.
Snow White and the Seven Dwarves Cinderella Alice in Wonderland
Peter Pan The Lion King Mulan Winnie the Pooh

4. COND...
 Pixar Animation Studios was started by John Lasseter & George Lucas
 Pixar was initially a computer graphics division owned by film maker George
Lucas known as Lucas film limited.
 In 1986, Steve Jobs purchased the computer
graphics division of Lucas Film Ltd.
for $10 million and established it as an
independent company named Pixar , co-founded
with Dr. Edwin E. Catmull.
 On November 22, 1995, Pixar Animation Studios
forever impacted the future of filmmaking with
the release of its first feature film, Toy Story.
The film went on to become the highest grossing film of 1995 with $362 million.

5. 1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition
consumated
5/5/2006
Walt Disney - Pixar
acquisition is
announced
24/1/2006
Robert Iger
becomes Walt
Disney CEO
1/9/2005
Relationship
soured
1/1/2004
Disney & Pixar
signed
cooperative
agreement for 5
movies
1/1/1991
Timeline

6. OBJECTIVE
DISNEY
 WORLD’S LEADING
PRODUCER AND
PROVIDERS OF
ENTERTAINMENT
 PROFITABILITY,NOT
QUALITY
PIXAR
 COMBINE THE
PROPRIETARY
TECHNOLOGYAND
WORLD CLASS
CREATIVE TALENT TO
DEVELOP COMPUTER
ANIMATED FEATURE
FLIMS
 QUALITY
.

7. MOTIVE OF PARTNERS
DISNEY
 ACQUIRE CORE
STRENGTH OF PIXAR
 INCREASE IT REVENUE
 DECREASE IT
COMPETITION
 ACCESS TO
TECHNOLOGY
PIXAR
 GAIN THE BENEFIT OF
BEING ABLE TO PRODUCE
OTHER LINE OF PRODUCT
 INCREASE THE REVENUE
AND SALES

8. 1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition
consumated
5/5/2006
Walt Disney - Pixar
acquisition is
announced
24/1/2006
Robert Iger
becomes Walt
Disney CEO
1/9/2005
Relationship
soured
1/1/2004
Disney & Pixar
signed
cooperative
agreement for 5
movies
1/1/1991
Timeline