The Social World of HR and Recruiting
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Keith McIlvaine is an experienced corporate recruiter and expert on social recruiting strategies. He discusses developing a social media strategy for HR and recruiting that includes defining objectives, researching relevant sites, and designating representatives. McIlvaine also covers establishing social media policies, using sites like LinkedIn, Facebook, and Twitter for branding and recruiting, and managing social media efforts for maximum ROI while maintaining authenticity.
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The Social World of HR and Recruiting
- 1. #SHRMLV or @SHRMLV The Social World of Human Resources and Recruiting Keith McIlvaine
- 2. Keith McIlvaine • Over 13 years experience • Currently with Victaulic as a corporate recruiter in HR plus the recruiting social media strategy and execution • Speaker at conferences on the subject of social recruiting • Contributing to a collegiate marketing textbook on social media • HRfarmer.com • Board of Advisors for Talentreef • Board of Directors for The Center for Retailing Solutions at Kutztown University.
- 3. We Are Going To Cover A Lot… • Social HR & recruiting strategies • Social Policies or Guidelines • Social media sites and concepts • “Rules” of social • Social for recruiting and branding • Social considerations
- 4. Social HR & Recruiting Strategies
- 5. The HR & Recruiting Social Strategy 1. Be a partner 2. Know the rules 3. Define the objectives 4. Research where to be 5. Define who will speak 6. Implement 7. Review
- 6. Social Policies or Guidelines
- 7. The Social Policy Guidelines • Create an education program, trust your employees to make right decisions Resource! “Social Media ROI” by Oliver Blanchard talks about 10 things that must be incorporated into a policy or guideline
- 8. • Zappos’ social media policy is just a sentence: “Don’t do anything stupid” • Microsoft’s is even shorter: “Be smart” http://disney.go.com/corporate/privacy/safety.html http://tv.disney.go.com/disneychannel/commonsense/ http://phineasandferb.wikia.com/wiki/Cyberspace_Rules_of_the_Road http://www.youtube.com/watch?v=P_-XDGkfDSM
- 9. Social Media Sites & Concepts
- 11. (revised)
- 12. Facebook • Create both personal and brand profiles • Create pages • Create locations • Share and engage
- 13. LinkedIn • Personal profile • Groups • Events • Companies
- 14. Twitter • Profiles • Search • Post • Engage
- 15. YouTube • Creativity • Authentic • Branding • Culture
- 16. • Wall • Circles • Photos • Locations • Video • BOOLEAN !!!!!
- 17. Pinterest • Pin board style photo/image sharing site • Post pictures, infographics, images, etc • A way to connect through visualization
- 18. Blogs • The NEW company web site • Authentic • First person • Insightful
- 20. The (unspoken) Social Media Process • Listen / Lurk • Comment / Join • Share originality • Ask • Engage • Repeat
- 21. Social for Recruiting & Branding
- 41. Google+ • Over 10M members in 30 days • The next Facebook?
- 48. Anatomy of a Pin image comment web site link for more number of shares
- 52. Mobile • Mobile web site optimization • Be where your audience is • Social media is the answer
- 53. foursquare • Location based social media • Enter tips • Share with friends
- 55. Time Management • Build it into your day – social media is a tool, not a process • Only use it if you are finding results • It is an investment
- 56. ROI Return on Investment or Risk of Ignoring purchases Klout & Kred clicks or views branding awareness traffic interest applicants employees value leads time
- 57. Key Take Away’s
- 58. 1. Be real 2. Be authentic 3. Be you
- 59. Questions?
- 60. Thank You! Keith McIlvaine HRfarmer.com @kufarms Facebook.com/HRfarmer LinkedIn.com/in/kufarms kmcilvaine@victaulic.com
Editor's Notes
- Keith McIlvaine has over 13 years experience in the Recruiting and Human Resources fields. He began his career as a technology recruiter with TEKsystems, the largest IT consulting company in the US. He then joined Unisys, a Fortune 500 company, as a corporate recruiter and progressed into the role of Global Social Media Recruitment Lead which included all strategic initiatives and implementation. Keith then joined Victaulic as a corporate recruiter in HR where he is responsible for the Sales Trainee program, recruiting on Sales and Marketing positions, the recruiting social media strategy and execution and HR projects as assigned. He has been asked to speak at many conferences on the subject of social recruiting, is contributing to a collegiate marketing textbook on social media, and owns HRfarmer.com. Keith also serves on the Board of Advisors for Talentreef, a mobile social recruiting platform, as well as on the Board of Directors for The Center for Retailing Solutions at Kutztown University.
- HR needs to be in the conversation, not an afterthought. This could be a Marketing driven initiative but HR/Recruiting must own the employment branding and “career” engagement. It is critical to understand the company’s initiatives and objectives in social and be able to enhance the company messaging. From a recruitment perspective, you have to create your own goals. Define the objectives and where you want to spend time. Do not have your entire team speaking under the company account as having a constant voice is critical. Once you have defined these areas, you may now implement your program. This will take time to build a following and be engaging but as you grow, you must review to ensure time and resources are being spent appropriately and effectively.
- And this is The Conversation Prism and how Google+ is working to fit in.
- foursquare
- Add it to be a part of what you do, not solely what you do. If you are not getting results, find something else that will. Do not expect results today, it takes time to
- Return on Investment = the key metrics your business wants to know Risk of Ignoring = what your competitors are doing while you wonder if you should be on social
- Summary