Outline1. Persistence and why its important for a better search experience2. The importance of user feedback3. Why metadata can be good and bad at the same time4. How to use search (without searching) to give the users the right information at the right time
“Wish our search was like Google”
“Not Google, but a good effort”
http://hitta.vgregion.se/search.xhtml Swedish only
1. PersistenceGetting search to work takes time,lots of time.......and plenty of hard work• Start with the search strategy• Any search engine will do• Statistics! Statistics! Statistics!• And some analysis too...
hitta (Swe) = ﬁndScope Report generated: Show stats for: today, latest week, month, yearChoose time period Show stats N:o searches this year Most common search queries Query N.o: Search queries giving 0 results
1. Persistence• User centered• Effect management
1. Persistence• Interaction design• Interface problem? Do it like Google...• Usage analysis (=use tests)
1. Persistence• Find your information silos• Analyze them (and add to index)• After publishing information - take responsibility for ﬁndability• Information that cannot be found has NO value
You all have a CMS......and people working it?
Do you have a search solution?And how many are working on it?
For every editoralso hire a search editor
1. PersistenceWork with:• Content owners• Information Management• The Users
2. User feedback• Good feedback = gold• Catch them when they are mad (or glad)• Answer promptly• Many bugs found• Best suggestions• Combine with search stats for good analysis
“Hope you have good medication” Martin White, Workshop on Search in 2009.
3. Metadata• Metadata is a blessing for search - and a curse for editors• Metadata is also boring to add - but very useful• Wrong metadata is bad for search - better to have none• Good metadata is search engine heaven
3. Metadata• Good metadata needs: • Taxonomies (and master metadata) • User input via tagging • Metadata schemas (org. standardised)• Semantic markup is even better• Start with Microformats
Automated information retrieval
Contextual information retrieval
4. Automagic search• Opensearch• Atom - pubsubhubbub• Watch out for search terms in the information ﬂow -> add to user stream• Send alerts by Atom/Mail/Twitter
4. Automagic searchMobile:• Use the GPS: Location Based Information• Use the camera: Scan QR codes• Personalized - it is a personal device
What is your Search Maturity Level? http://www.searchtechnologies.com/searchchronicles/search-maturity-level.html
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