Effect Management in Practice
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Presentation at the conference "From Business to Buttons", June 13th, 2008, Malmö, Sweden
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Effect Management in Practice
- 1. Effect Management in Practice Kristian Norling, Region Västra Götaland June 13th, 2008 From Business to Buttons, Malmö KristianNorling
- 3. Kristian Norling IT Strategist at Region Västra Götaland former Communications Manager and Project Manager Web mostly focusing on intranets…
- 10. andreasmarx
- 13. 98%
Editor's Notes
- How many of you are using or consider using Effect management?How many of you are interaction designers?How many managers?How many of you are from sweden?
- 1.5 million people, G
- 85% of the organisation works within Healthcare
- TransportationCulture: Opera, Museums, Symphony orchestra etcRegional developmentAdministration
- Product specifications are not good as basis for decisionsspecs don’t make people understand what problem the system will help to solveor how the system is supposed to work
- So management hesitate to make any decisionsthey are cautious...and they have a right to be!
- To make management understand... what the users needand to facilitate the decision-makingEffect management has worked out very well for us
- Effect management works asthe bridge between organisation, management and ITMakes communication easier ANDthat is REALLY importantInvolves all levels of the organisation - users and managersHelps to build consensus within the org.
- we need to understand the users andwhat they need to get from a system -what effect is the system supposed to deliverinterviews on all levels of the organisation andobservations of users interacting with IT-systems,workshopsEffect mapMakes management, staff and IT to understand what effect the system is supposed to deliverHelps reaching negotiated goalsthat are shared between management, the users in the organisation and IT
- Interaction design and prototypes helps to visualize bridges business to buttonshow the system is supposed to work
- We also effect manage projects by using effect goalsEffect goal example:On our intranet98% of the users should find the information they need for their work when using the search function
- Effect management has worked out very well for us becauseManagement feels more informed and comfortable in making a decision, We have reached negiotiated shared goals and CommunicationWe have started an ongoing conversationSo now management can sign the budget... or give a go ahead for a project...