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Smile and the world will smile back:) 




          Narra1ve ecology as a design 
                  experiment  
                                     Kai Pata 

                             Tallinn University 
Based on: hAp://1hane.files.wordpress.com/2009/11/pata_designexperiment_book.pdf 
Some topics 
•  Hybrid ecosystem 
•  Design experiment: Narra1ve ecology 
•  Narra1ve swarming 
What is a hybrid ecosystem? 
•  Hybrid refers to the structural property of the 
   world that is achieved by deliberate blending 
   of geographical spaces with collabora1ve 
   environments (such as blogs, microblogs, 
   wikis, social repositories and ‐networks).  
•  The borders of geographical spaces and 
   par1cipatory soSware environments can be 
   blurred or eliminated embedding ar1facts 
   across borders. 
What is a hybrid ecosystem? 
•  Ecosystem term together with its explanatory 
   sub‐concepts place and niche describes how such 
   hybrid geographical places and par1cipatory 
   soSware environments together with their users 
   also represent a complex func1onal system.  
  –  Place is a personally meaningful spot in the 
     surrounding environmental space, containing holis1c 
     conglomera1on of events, objects, emo1ons and 
     ac1ons of an individual in the place .  
  –  A niche in our context is a community‐specific and 
     community‐determined subspace in hybrid ecosystem, 
     an op1mally meaningful region for the community.  
Ecosystem of knowledge 
What is a hybrid ecosystem? 
•  Hybrid ecosystem is an ecologist view to the 
   dynamic system consis1ng of an augmented 
   space in which ac1vi1es of people with 
   various ar1facts in geographical loca1ons 
   using par1cipatory social soSware create a 
   feedback loop to this space that influences the 
   evolu1on of communi1es and determines 
   their interac1on in this space.  
Hybrid space and narra1ve self 
•  The everyday ac1vi1es of many networked 
   individuals flow and connect real world with 
   virtual worlds.  
•  The extension beyond our real spaces towards 
   virtual ones makes us distributed beings 
   spa1ally and ac1vity‐based.  
•  Is a hybrid narra,ve one of our new way of 
   being? 
Favorite digital extensions in hybrid 
             ecosystem 


                          Can we map our 
                          ac1vity flow and 
                          our narra1ves in 
                          hybrid 
                          ecosystem? 
We hybridize places 
•  In the course of ac1on we hybridize places, enabling 
   for ourselves interac1on with the space using tangible, 
   visible, audible, olfactory cues.  
•  We no1ce, use and signify meaningful dimensions of 
   the space and make them into our places.   
•  We extend ourselves into the hybrid space, being part 
   of our places through ac1vi1es, emo1ons and 
   meanings.  
•  Hybrid ecosystem func1ons as a result of our hybrid 
   percep1on as a peculiar explora1ve strategy. 
Understanding aspects of human cogni,on 
We have different perspec1ves 
  to places but some1mes 
                                         What? 
    perspec1ves overlap               Narra1ves can be 
                                       geo‐loca1vely 
                                      embedded to the 
                                        urban places 

                                    We can experience 
                                      and share and 
                                      collaborate on 
                                    narra1ves in virtual 
                                          reality 




Engineering innova,ve                    How? 
 learning environments for collabora,on 
Ontospace as a representa1on of 
              hybrid ecosystem 
•  Hybrid ecosystem can be visualised as an ontospace 
•  Ontospace dimensions – such as tags define the abstract space… 
   what we do then can be called ontobranding 
•  So ontospace is defined boAom up way, it contains soS ontology 
•  Ideally ontospace can have geocoordinates, meaning coordinates, 
   also coordinates in virtual world 
•  Taking a perspec7ve… defining my place in ontospace during ac1on, 
   for example during narra1ve ac1on 
•  Niche is a community space in ontospace  
•  We always try to adopt our behaviors so that we fit into the niche 
•  Each individual of the community leaves signals and longer traces as 
   a trajectory to ontospace, thus defining the community niche.  
•  Hybrid ecosystem is always in the evolving state 
Characteris1cs of design experiments 
•  Design experiments are: 
  –  Mediated by innova1ve technology, 
  –  Embedded in everyday social contexts, 
  –  Models that help to test new learning paradigms, 
  –  Useful to create fundamental scien,fic 
     understanding of learning and knowledge‐building.  
•  Challenges of design experiments: 
  –  Complexity of real‐world situa,ons and their 
     resistance to experimental control,  
  –  Large amounts of data arising from a need to 
     combine ethnographic and quan1ta1ve analysis,  
  –  Comparing across designs.  
Learning materials 
                                                                          Wikiversity 

                                  link        rss      link                      link 
Course tools 




                          Course registra1on,  Course tasks and reflec1on             Course monitoring 
                          outline                         link 

                                             link                     rss 
                                                                             rss 

                                     link    link, rss                       link 

                                                     Reflec1on 
                                                                 Storytelling tools 




                                                                                                          Personal tools 
      Group tools 




                     Design experiment 
                       Wikiversity 


                                                                      Hybrid ecology 
Design‐based research tes1ng theories  
                            DEVELOPING DESIGN 


                                    1 
                                                 WHY? 
                                                              TESTING 
                                                 DESIGN 
                THEORY 
                                          WHAT?       HOW? 
                                   2 



                          EVALUATING THEORY 

  What is our theory of     How is storytelling in 
construc1ng narra1ves in  hybrid reality performed 
   hybrid ecologies?            effec1vely? 
Storytelling in new media 
•  We may try to reintroduce old formats of 
   fic1on in new social soSware environments. 
  –  A typical approach is to segment the story into 
     small chapters, making it available to the broad 
     audience who is allowed to rate or comment the 
     story.   
•  Yet, it is important to find out, which 
   completely new storytelling standards might 
   emerge in hybrid ecosystem.  
Imaginary obtains geographical 
                 dimensions 

Imaginary town created from people’s stories 



                               My father would 
                               go to look sea in 
                               Cliffs and take a 
                                 beer in local 
                                   brewery 




                                   hAp://www.oldton.com/our_oldton.html 
Different modes of wri1ng may express different 
rela1onships to space and mobility.  

Experiencing “Shadow of the wind” in Barcelona: a 
hybridized story in geographical loca1ons 



              hAp://www.carlosruizzafon.co.uk/shadow‐walk.html 
Design‐based research 
  to develop systems & methods  

         Which theories are applicable? 
           ACCOMMODATING 
                                 THEORY 
            PRACTICE WITH 
               THEORY 
                             THEORY 

                                       WHY? 
              EVALUATING               DESIGN 
               PRACTICE 
                                WHAT?       HOW? 

Which tools and 
methods might work? 
Visibility within hybrid ecosystems 




Ecosystems are not closed to visitors and contributors 
Swarming 
•  Describes self‐organizing behavior in popula1ons by 
   which local interac,ons between decentralized simple 
   agents can create complex global swarming behavior. 
•  Every agent is only responsible for its individual 
   ac1ons. 
•  Swarm intelligence refers to systems which accomplish 
   complex global tasks through the simple local 
   interac1ons of autonomous agents.   
•  Swarm intelligence relies upon the emergent 
   proper1es of its components to manifest itself.  
   Emergence is the process by which complex paAerns 
   form out of the interac1on of simpler rules.  
Examples 
AAractors are leS on the trail  
•  Foraging is a behavior of 
   loca1ng food and 
   transpor1ng it back to the 
   nest. 
•  The ants are individuals 
   responding to their own         Deposit aDractant pheromone on 
   sensory informa1on and          the trail from food.  
   pheromone signals.              Follow the pheromone up its 
                                   concentra,on gradient to the 
•  Pheromones are chemical         source.   
   basis for ant communica1on      Increase pheromone concentra,on 
                                   to aAract more.  
   deposited/detected by ants.     This posi,ve feedback loop 
                                   produces a swarm of ants to quickly 
                                   transport the food source.  
Individuals become trail markers 
•  For a low density of individuals it is beneficial to 
   use linear chains to form a path for search. 
•  With high density of individuals, a more branched 
   structure is a beAer choice for search. 




                                  Campo & Dorigo, 2008 
AAractor is connected with building blocks 
In the first, a termite picks up a soil 
pellet, mas1cates it into a paste and 
injects a termite‐ aArac1ng 
pheromone into it.  
When the pellet is deposited, the 
pheromone s1mulates nearby 
termites to pellet‐gathering 
behavior and makes them more 
likely to deposit their pellets nearby.  
Second, small obstacles in the 
terrain s1mulate pellet deposits and 
can seed pillars.  
Finally, a trail pheromone allows 
more workers to be drawn to a 
construc1on site.                    Building the termite nest is a swarming behavior 
Types of communica1on in swarms 
•  altering the environment  
•  reading informa,on from the environment 
   For example, when an individual finds some 
   loca1on of interest it deposits a chemical 
   signal, which draws other agents to it.  

  By using this method the environment itself 
  becomes a shared memory.  
Individual search 
                                                                       Detect the signal 
                                                                         disturbance 



    Detec1ng aAractor 
                                                               Selected no1cing 
         object 
                                                     Feedback loop 
Finding food                   Following the            from the 
                                signal trail          environment 


                               Collec1ng and 
                             leaving signal trail                       Analogy 

                         Increasing pheromone 
                                                               Modified signal 
                             concentra1on 
                                                             False pheromone 
                           Fading in 1me 
Swarm‐individual viability 
•  In social swarms individuals rely on the swarm 
   behavior. 
•  Swarm level ac1vi1es create condi1ons for 
   individual viability. 

                                              Social soSware 
                        mashing 

                            pulling 
     INDIVIDUAL AS A 
                                       social retrieval 
     NARRATOR 
Quan1ta1ve defini1on of swarm 
            intelligence 
•  Performance gains through swarming occurs 
   when a cri,cal mass of agents come together and 
   enter a posi,ve feedback loop. 

•  Explicit use of the environment in agent 
   interac1ons means that environmental dynamics 
   are directly integrated into the system’s control, 
   and in fact can enhance system performance.   
Narra1ve cues in swarms 
•  Swarms are communi1es in which decision‐
   making takes place based on cues/traces leS 
   by individual swarm members in the 
   environment or picked up from their real 
   ac1vi1es.  
•  These cues may be small narra1ve or visual 
   pierces or longer stories.  
Individual search 
                                                                        Detect the signal 
              Dis1nguishing                             Previous          disturbance 
              feature                                   experience 
                                 No1cing a story 
 Detec1ng aAractor                        Analogy               Selected no1cing 
      object 
                                                       Feedback loop 
                                  Following the           from the 
                                   signal trail         environment 
              Visibility 

                                 Collec1ng and                   Collabora1ng, 
Wri1ng narra1ve, 
                               leaving signal trail              cloning the 
mashing, tagging, 
                                                                 story 
geo‐tagging                                  Abduc1on 
                            Increasing aAractor          Modifying the signal 
                                                                                             New 
                               concentra1on                                                  story 
                                   Expanding, transla1ng, interpre1ng 
Story 
dimensions in 
  joint blog 




                 Awareness in flickr and twiAer 
Standards: Monitoring mashed 
  narra1ves is most popular 
Hybrid 
narra1ves as 
   digital 
  graffi1? 




                Hybrid graffi1 flows between the real 
                place and the virtual narra1ve 
Embedding self to the narra1ves 
Shadow signatures as digital 
 watermarks on narra1ves 




 Some1mes narrator is a part of the picture as a shadow. 
Places evoke personal stories 
                       Day two 




      Day one 




                      Day three 
Used by Geroli 
                               Reusing and 
                               muta1ng the 
                                 content 
                                Reused by Auli 




Originally uploaded by Olga 
Personal 
   stories: 
 comparing 
    other 
pictures with 
     own  
Your memory filters stories 
Your emo1on filters the story 

Smile and the world 
will smile back:) 




  In Red Narra1ve, I tried to express my emo1ons visually (signs, leAers, places, abstract 
  shapes). I chose red because this color is expression of hidden hyper feelings and thoughts 
  (trying to come over the sickness, par1cipa1ng in different events, avoiding the depressive 
  moments, some failures in studies, errors in some situa1ons, organiza1ons, contrasts of 
  emo1ons, lack of sun, winter, spring feelings, etc). This is a conceptual collec1on of 
  “similar” photos labeled in “red”.  
Image repositories as triggers of 
      personal narra1ves 




                How would you describe happiness? 
Entangled dimensions as triggers 




                       Perceiving several dimensions 
                       simultaneously enables to tag  
                       loca1vely ac1vi1es, emo1ons 
                       and even these percep1ons 
                       that we cannot really transfer 
                       through virtual reality. 
Playing with literary narra1ves 
   From the legend 

Estonia is a country of legends. 
'When you fly into Estonia, 
you go over Lake Ülemiste, 
which lies high up to the east 
of the city. The lake has an 
inhabitant, according to local 
myth – the 'Ülemiste 
Elder' (Ülemiste vanake), who 
by legend comes to the city 
gates every Thursday and asks 
'Is Tallinn finished yet?' To 
which the residents answer, 
'No, not yet' – if they answer 
'yes', the figure would then 
flood the city. 
Referencing on literature  
Gosh! I never thought I would 
see Voldemort statue... I 
mean You Know Who... Hope 
he is not a social network 
addict :) 
Contras1ng subjects and environment 
Be classy even if You are 
on trash bin! 
Collabora1on 
                                emerges without 
                                   planning 



Places are powerful triggers 




                                Embedding feelings to places 
Themes are followed 




Buildings and places are personified and loaded emo1onally  
Collabora1on triggers: food 
Collabora1on triggers: emo1ons 
Collabora1on: ac1vity on the picture 
         triggers curiosity 
Dedica1ng content as a 
 form of collabora1on 


         Dedicated image 
A tram narra1ve example 



               Adding content to another story 

           •  Yesterday I walked around and 
              recorded some city sounds ‐ like 
              tram and trolleybuses speaking 
              out next stop names, voices on 
              the streets and so on. Had an 
              idea that maybe Geroli would 
              like to enrich her 
              tram narra1ve with a sound file 
              as well. But of course I picked 
              the wrong tram :) 
Picking up traces and ac1ng in 
      geographical places 
Ini1a1ng 
Social art 
 ac1vity 
Mixed body parts 
•  As in previous projects there were less people on 
   images I came up with the idea of new narra1ve using 
   parts of bodies in urban environment and trace the 
   dimension of urban hybrid being, thus research how 
   different people perceive and par1cipate.  
•  For this experiment common tag besides 
   #narra1veecology is  mixedbodies and then for 
   par1cular images ‐ head, foot, torso, arm.  
•  In flickr you can easily organise photos in a batch 
   (rotate, add tags, geo loca1on to all needed pictures at 
   once and send them to the group sets ;). 
The flickr group is created 
Mixed body parts              and you are welcome to 
                              add your body parts. 




 It is not easy to trigger par1cipa1on 
Commen1ng as a form of no1cing 




   Embedding ac1on triggers to the hybrid space 
                               I don’t exactly know what this 
                               pain1ng represents, but it caught 
                               my eye. On one hand it made me 
                               think of panthers hiding, on the 
                               other hand I was thinking of 
                               movement. 
                               Do you see something else in it? 
Map explora1on from the pool of 
          narra1ves 
Map as the trigger for narra1ves 
Mapped stories: Narra1ve 
               paths in the city 




Make your narra1ves sequen1al on the map by using My 
maps of the Google Map.  
Start a map and draw your path on the map.  
The Flickr images can be pulled as a new layer on top of 
your personal map and you can search only specific tags 
enrich your map. 
Following the trace in town and 
                 collabora1ng 
                            I can follow his trail hihihihi… 




                          Collabora1ng on “Hats” 

OAavio ‐ #narra1veecology hats! ‐ photo: hAp://
bkite.com/078fo. hAp://1nyurl.com/cld87z 
Used by Geroli 
                               Reusing and 
                               muta1ng the 
                                 content 
                                Reused by Auli 




Originally uploaded by Olga 
Collabora1vely 
                                     Love 
 ac1vated city 
  dimensions                                      trees 




Let’s imagine that you wish to collaborate on the map. 
One person switches on one tag dimension and adds 
something on the collabora1ve map.  
Another collaborator may switch on totally different tag 
and the images direct to make more adds on the map. 
Stories as narra1ve dimensions 
                                                        The tag onto‐space of my stories 




I have wriAen three stories: 
‘an ecology story’ is about my percep1ons related to theory of narra1ve ecology; 
‘an invasion story’ is about natural world invading as ar1facts; and 
‘ sustainable message story’ is about messages that are recycled on ar1facts. 
Surveillance 
•  Par1cipa1ng in social networks resides on social 
   surveillance. 
•  However, when many transac1ons are 
   aggregated, paDerns become visible. 
•  Narra1ve paAerns may be used to assemble a 
   detailed profile revealing the ac1ons, habits, 
   beliefs, loca1ons frequented, social connec1ons, 
   and preferences of the individual. 
•  Swarms can use it as environmental informa1on 
   to adopt them beDer to the environment. 
IULM Swarming in narrative ecosystem
Sousveillance [suːˈveɪləns] 
•  Involves community‐based recording of an 
   ac1vity from the perspec1ve of a par1cipant 
   in the ac1vity. 
•  Personal sousveillance is the art, science, and 
   technology of personal experience capture, 
   processing, storage, retrieval, and 
   transmission.  
Swarm marke1ng 

•  In social networks 
•  Swarm decides, leads 
   and makes its own 
   choices 
•  The main is triggering 
   swarm and leaving 
   swarm signals 
Marke1ng swarms by Chuck Brymer 
•  Today, we are dealing with a swarm where people 
   gather and deposit informa1on with the collec1ve 
   intelligence of an en1re social network.  
•  Ul1mately the swarm decides whether your brand is a 
   peer or a predator, and does so quickly and 
   disrup1vely.   
•  Since you only control part of this informa1on, it will 
   become more cri1cal than ever to engage the people 
   who influence swarm communi,es.  
•  Once a swarm has been launched, human overseers 
   can observe its emerging behavior and intervene on an 
   excep,on basis. 
Swarm marke1ng of shoes for na1onal dance party in 
Facebook, Microblog and social repositories (eg. Flickr) 
Untrustworthy communica1on is 
               possible 
•  An enemy trying to conceal the search target, 
   may spread false signals to aAract the agents 
   to a loca1on of liAle interest.  
•  Strategy: respond to an external signal only if 
   it passes a threshold value. 
•  Strategy: in case of detected communica1on 
   disturbance enter to an isola,on state for a 
   1me and act independently not responding to 
   external signals.  
Swarm marke1ng of na1onal items in Facebook 




What happens if compe1ng brand uses 
swarming in same ecosystem? 
Ques1ons 
•  What kind of aAractors work in the hybrid 
   ecology swarms? 
•  Can these aAractors be used for triggering 
   marke1ng swarms? 
•  Monitoring swarm paAerns becomes essen1al to 
   sell beAer, to trigger for swarming, but how can 
   we monitor automa1cally? 
•  Can we avoid being monitored without harming 
   swarming? What and where to restrict access, 
   and think of security? 
Contact:  Kai Pata kpata@tlu.ee 
 blog: hAp://1hane.wordpress.com 

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