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Social media services ecosystem for marginalized youth to access adult education
This document summarizes a research project funded by the European Union to develop an ecosystem of social media services to help marginalized youth access adult education opportunities. The research was conducted in 7 European countries, studying groups at risk of social exclusion. Findings showed social networks are effective for sharing education information but active mediation is still needed. The project proposes several interaction patterns like "hidden advisor" and "alumni network" to connect youth with education resources using social media. Feedback on scenarios will help embed solutions in each country context.
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Social media services ecosystem for marginalized youth to access adult education
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- 3. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Some background fromEduMap findings Social networks are the most effective ways of passing on educational information to young people and heightening chances of follow-up. Digital media can be an effective means to reach out to young people if used in conjunction with direct communication through personal and professional networks close to young people. Mobile device ownership is most wide spread, though in some cases (like the Romanian Roma) they can be shared in the family. WhatsApp is the most used and preferred application among some groups, also Facebook and YouTube are more used. The use of Instagram, well established in some contexts, appears to be popular especially among the younger people, 16 to 18. Communication challenges: Some young adult groups are difficult to reach. Many young adults in vulnerable situations lack the capacity to navigate social services. Young people’s digital practices tend to be more focused on entertainment rather than on active information research about learning opportunities. Accessing adult education requires active mediation by advisers using blended channels. Language barriers often prevent young refugees and migrants from accessing AE information. 3
- 4. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Some background fromEduMap findings Young adults from vulnerable backgrounds cannot be unified under the limited number of category types. We propose considering the vulnerability through the set of characteristics presented in the service target group model. Desjardins and Rubenson (2011) provide a model of characteristics that influence participation in AE: i) Individual characteristics: social background, being immigrant, age, gender, education and qualification, competences, experiences, actual competences; ii) ii) Work-related characteristics: job context, job tasks, need for competences, usage of competences, organizational structures, innovation and adaptation level of organizations, career opportunities, training opportunities, work safety, salary, effectiveness, flexibility of work; iii) iii) Environmental characteristics: socio-cultural norms and practices, trade unions role, political context. 4
- 5. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Methods In EU FP project Edumap (http://blogs.uta.fi/edumap/) - Partners conducted the research in Adult Education environments, within selected groups of young people at risk of social exclusion -In seven EU countries (Finland, Germany, Greece, Hungary, Romania, Spain, UK) and Turkey. 5
- 6. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Communicative Ecologies reports Concept-mapping of cases Conceptual reference model of interactions Scenarios of interaction with social media Evaluation of scenarios Interaction patterns for enhancing interaction among stakeholders in AE The methodological approachfor design Focus group Open ended surveyInterviewsSecond chance school
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- 9. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 How to usethe design patterns? Scenarios serve as the reference architecture to design social- media aided access to AE in countries context USE REFERENCE MODEL OF INTERACTIONS TO DETECT SYSTEM COMPONENTS, MAIN AGENTS, TOOLS AND MEDIA IN COUNTRY CONTEXT USE SCENARIOS FOR NARRATING DESIGN PATTERNS TO STAKEHOLDERS AND GATHERING FORMATIVE FEEDBACK • Has to be embedded to existing systems & stakeholder roles in countries • Cannot be a cross-countries’ multi- language forum solution but a toolbox • Growing functional dependency of social media corporations in advertising AE • Requires data-tracking, monitoring, advising databases • Can be means for gathering IDSS data or using IDSS in advising Implications
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