2011 | Design Harvests paper presentation at IASDR 2011


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This is the paper presentation given by me and Serena Pollastri at IASDR Conference 2011, Diversity and Unity Oct. 31, nov. 4 2011, Delft, the Netherlands

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2011 | Design Harvests paper presentation at IASDR 2011

  1. 1. DESIGN HARVESTS:a network ofsocial collaborativeinnovation hubsa project by tektaowith tongji universityand desis networkFrancesca Valsecchi,Serena Pollastri,Lou Yongqi
  2. 2. what design has to do with rural China?
  3. 3. what design has to do with rural China?we are doing an experiment.a contribution in the framework of:design for social innovation & sustainabilityrural / urban relationships, new shapes of urban / rural balancedesign actions:involving the local community,reactivating the local public life,preserving the local heritage.
  4. 4. we make design experiment.Ingredientslocal communitynothing special but a lot of interesttraditional heritagethe culture that community developed in space and timeresourcesdiscover hidden valuessocial network and tiesunderstanding and enhancement of public space and time
  5. 5. chongming islandchongming island崇明岛崇明岛 CHONGMING ISLAND spreaded villages & traditional craftsmanshiproads with dozens of farmers houses, surrounded by fields,spreaded villages & traditional craftsmanship
  6. 6. chongming island崇明岛“rururban” area, periurban zone of Shanghaiyoung and educated people together with menlooking for decent employment are leaving to the cityno facilities for leisure or cultural activitiesfragile social structureno reliance on local economic potential
  7. 7. design directionsworkshops, field work & ethnography & communication
  8. 8. design content: food chain and networkspromoting organic agriculture (product and process)
  9. 9. design content: valorisation of local productionnew input in craftmenship market and local branding strategies
  10. 10. design content: technology literacy and ictresearch and empowering of digital and analog communication
  11. 11. the masterplan: the Hub & the surrounding fields open field agricolture hospitality community garden office + workshop greenhouselarge scale: convergence and inspiration
  12. 12. 关习惯等。由这些特色课题开始,我们开始考 整理这些资料并最终有效使用它们的一种 虑如何把概念设想落实到实践中,根据设定好 办法,就是把我们从当地系统情境中获得的知there is a methodology behind all of this 概念方案,进一步制定具体的操作步骤,然后 识转化为区别于系统本身的有形的成果。通过 � 2_indentify and strenghten 3_re�ine and synergize 4_bridge and connect 1_seeking potential 5_brand 103platform for promoting a series ofsustainable design solution for local development
  13. 13. what design has to do with rural China? // briefclarify and orientate a new approachurbanization sprawl is not the only solution,and is even not a solution at all // conceptthe obession for prototypinglocalized solutions for a global problem
  14. 14. what design has to do with rural China?
  15. 15. conclusions / remarks / ongoingstakeholders networkprototyping affects participationlocal/globalany discourse about local involve interculturalityfrom practice to innovationreplicability
  16. 16. (we are also publishing a book)
  17. 17. thanks. grazie. 谢谢.design harvestsa project by tektaowith tongji university& desis networkdesignharvests@gmail.comdesignharvests.com