“ A luxurious spring break trip awaits you”       Melanie Kohn  New Media Drivers License
Marriott Hotels & Resorts History•Started with two motels in the1950’s, after the opening of thesecond motel; Marriott was...
Marriott Hotels “Big Idea” A campaign to attract college students for spring  break Will be be accomplished through soci...
Target Audience: College Students Students have Spring Break  each year Marriott has new room  designs Amenities for co...
Instagram Contest Guidelines Marriott Hotels & Resorts instagram contest:    like the instagram picture    follow the u...
Facebook Contest Guidelines Marriott Hotels & Resorts facebook contest page:  For college students going   on a spring b...
How to Measure Success of Campaign Monitoring via Google Analytics:   INSTAGRAM     How many followers     The number ...
Timeline for Contest Contest only be offered for two month period Facebook: contest begins January 1, 2012-March 1,  201...
Budget Proposal Need to hire a digital marketing agency Agency will meet with the Marriott’s PR team and work to  create...
In Conclusion… The campaign will:  Increase  sales  Attract a younger crowd  Show off the amenities at the hotel  Pro...
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FINAL: Powerpoint NMDL-Melanie Kohn

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FINAL: Powerpoint NMDL-Melanie Kohn

  1. 1. “ A luxurious spring break trip awaits you” Melanie Kohn New Media Drivers License
  2. 2. Marriott Hotels & Resorts History•Started with two motels in the1950’s, after the opening of thesecond motel; Marriott wasreleased as a brand name•Been on the Forbes BestCompanies to Work for list•Was voted the 4th best companyto work for•Currently 502 Marriott hotelsand resorts
  3. 3. Marriott Hotels “Big Idea” A campaign to attract college students for spring break Will be be accomplished through social media sites Goal: increase number of costumers and sales
  4. 4. Target Audience: College Students Students have Spring Break each year Marriott has new room designs Amenities for college students
  5. 5. Instagram Contest Guidelines Marriott Hotels & Resorts instagram contest:  like the instagram picture  follow the user  Post picture with hashtags  Win ten percent off spring break trip
  6. 6. Facebook Contest Guidelines Marriott Hotels & Resorts facebook contest page:  For college students going on a spring break trip only:  Like Marriott Facebook page  Post a picture on site  Best Picture wins 5 days free
  7. 7. How to Measure Success of Campaign Monitoring via Google Analytics:  INSTAGRAM  How many followers  The number of “likes”  FACEBOOK  How many likes  Number of comments  Amount of contest entries
  8. 8. Timeline for Contest Contest only be offered for two month period Facebook: contest begins January 1, 2012-March 1, 2012 Instagram: contest begins January 1, 2012-March 1,2012
  9. 9. Budget Proposal Need to hire a digital marketing agency Agency will meet with the Marriott’s PR team and work to create campaign Meetings held twice a week for two months Budget: $500,000.00  Facebook: $300,00.00  Instagram: $200,000.00
  10. 10. In Conclusion… The campaign will:  Increase sales  Attract a younger crowd  Show off the amenities at the hotel  Prove the hotel is effective with sales  Ultimately, promote the hotel in a positive light

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