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Digitial school holiday hacks

Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.

The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...

Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.

Takeaways

Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.

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Digitial school holiday hacks

  1. 1. Holiday Marketing Hacks
  2. 2. 2 Roger Lopez VP Marketing @inemode www.sideqik.com Linkedin.com/in/imroger Sideqik
  3. 3. Really there are three things a retailer has to do,” said Kevin Kearns, chief revenue officer, for store analytics firm ShopperTrak “They need to get shoppers in their store — traffic. Get them to make a purchase — conversion. And they need to get them to buy more — transaction size.
  4. 4. “But this “retail equation” also represents three important ecommerce key performance indicators”
  5. 5. 5 Key KPI’s 1. Site Traffic 2. Conversion Rate • Making your site more engaging may reduce conversion rate. • A relatively higher conversion rate doesn’t always mean more sales. 3. Average Order Value • Offering free shipping with a minimum purchase; • Merchandising related products; • Showing and promoting product recommendations; • Bundling products.
  6. 6. Do’s and Don’t of Social
  7. 7. 7 Do : Choose a Holiday Theme
  8. 8. 8 Don’t: Misuse the Holidays to Sell More
  9. 9. 9 Do: Adjust Your Posting Calendar
  10. 10. 10 Don’t: Ignore Your Current Customers •Feature customer stories on Twitter, Facebook, and Instagram. •Share customer-only previews and promotions across all channels. •Send invites for customer-only events via Facebook.
  11. 11. 11 Do: Run a Contest or Giveaway
  12. 12. 12 Don’t: Go Overboard with Company Celebration Photos
  13. 13. 13 Do: Feature Follower Holiday Posts
  14. 14. 5 Social Media Hacks
  15. 15. 15 Sell it on Facebook, Pinterest or Twitter http://www.shoppost.com/
  16. 16. 16 Make an Instagram post "shoppable"
  17. 17. 17 Content Marketing Hacks •Create product demonstration videos for each of the products you’ll be offering during your sale. •Develop holiday gift guides or blog posts that feature your Cyber Monday and Black Friday specials and help your customers. •Put together a lookbook featuring your products. •Make a series of how-to videos or articles that include or involve the products you will be featuring
  18. 18. 18 Content Marketing Ideas “14 Common Misconceptions about Christmas Shopping for a Teenager” “10 Quick Christmas Shopping Tips That Could Save You Thousands” “Why We Love These 10 Christmas Gift Ideas for Mom (and You Should, Too)” “7 Christmas Gifts Your Dad will Like Better Than a Tie” “How Your Christmas Gifts Could Save the World” “13 Horrible Christmas Gifts, and 7 You’ll Love”
  19. 19. 19 Run Holiday Contest
  20. 20. 20 Run Holiday Contest Week 1: Nov. 30 – Dec. 6 Cyber Monday & Cyber Week Cyber Monday is December 1, but it’s not too late to send a last-minute offer. Fundraiser Reminders Week 2: December 7 – 13 Focus on Product and Service Highlights asier for your subscribers. Send a Holiday Calendar
  21. 21. 21 Holiday Marketing Checklist Week 3: December 14 – 20 • Share Shipping Deadlines • Engage Procrastinators Week 4: December 20th – New Year’s Day & Beyond • Give the Gift of Gift Cards • Turn Returns into Exchanges Here are a few fun ideas to inspire you: “Many happy exchanges.” “The Great Gift Exchange-aganza.” “Turn that ugly sweater from Aunt Bertha into something fabulous.” “Did he buy you a size 16 when you’re a 6? Not so much.”
  22. 22. Email Hacks
  23. 23. 23 1. Get targeted Exclusive offer to new subscribers: Create a special offer for new subscribers who joined your list since last holiday season. Special discount based on click-through activity: Use your click-through reports to see who is clicking on a particular link in a recent email. Event invitation for VIPs: Reward your most loyal customers this holiday season by giving them early access to an upcoming sale or event.
  24. 24. 24 2. Focus on mobile 53 percent of consumers who shopped online last holiday season did so on a smartphone or tablet.
  25. 25. 25 3. Add a coupon A 2014 Experian report found that emails that include coupons see a lift in unique opens, unique clicks, and revenue generated per email.
  26. 26. 26 4. Invest in your subject line
  27. 27. 27 6. Incorporate social media
  28. 28. 28 7. Don’t Reinvent the Wheel
  29. 29. 29 8. Make Your Value Statement Clear
  30. 30. 30 9. Show Off Your Products
  31. 31. 31 10. Simple Isn’t a Bad Thing
  32. 32. 32 11. Automate your messages For example: Create a series for big shopping days: Set up a series of emails reminding people to shop small on shopping days like Black Friday, Small Business Saturday, or Cyber Monday. Send deadline reminders: Remind people of important dates and deadlines throughout the holiday season. Send daily or weekly offers: Keep customers coming back to their inbox by promoting a series of daily or weekly offers throughout the holiday season.
  33. 33. 33
  34. 34. 34 Roger Lopez VP Marketing @inemode www.sideqik.com Linkedin.com/in/imroger Sideqik

Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business. The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late... Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant. Takeaways Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.

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