presented on November 13th 2008 in Barcelona on the wireless and digital cities conference from Imago Group

1. Case Study: iBrussels, Organizing the community around mobile services

2. www.citylive.be

3. What is iBrussels ? www.citylive.be

4. www.citylive.be

6. Stimulate economy www.citylive.be Mobile promotions Bring people together Sell online

12. The local community www.citylive.be Local businesses, organisations, governements and people need to interact through community sites Real world Virtual world

14. www.citylive.be

28. What is GLOWE ? www.citylive.be Define in XML description, run on multiple platforms

29. Solution software: Glowe explained www.citylive.be http://www.youtube.com/watch?v=_XlHH0SJjv8

30. www.citylive.be

31. Evolution of the internet web portal mashup One way Two Ways Limited Contents Unlimited ContentS Centralized Distributed Closed Open Provider Centric User Centric

32. fixed internet mobile internet search is key context is key finding being found email VoIP & IM the world is outside the world is around me web surfing web services PC & laptop many devices

33. Mobile makes the long tail longer www.citylive.be

34. Future: mobile centric internet

35. www.citylive.be

37. Attention brokering www.citylive.be broker “ Testdrive the new Dodge Viper” my preferences

39. Mobile context adds value for advertisers www.citylive.be pay for the result pay for being found pay for being seen pay for space

40. Mobile advertising www.citylive.be 1 to 50 € per filled in form

41. Mash-up business model www.citylive.be

42. www.citylive.be Lessons learned