Ways to Mobilize Your Library


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Panel presentation for the Adult Services Forum (NJLA) on 10/26/11. Panelists were Doug Baldwin, Cynthia Lambert, and Melissa Brisbin.

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  • Making the Discovery and Delivery of Content Easier and Economical!
  • Created In-House using Boopsie/Biggest Hurdle, Having People to do this work/Apple difficult to work with and very slow moving/BarCode Scanner for Self Check-out, Placing Holds, Purchase Requests
  • Every person who comes to the REF desk with a Smart Phone is told about the app…
  • $$s for content / Not Just Librarians / Devices for Viewing
  • Patron Use / Staff Use / Mobile in the Library / Easier Upkeep
  • Stats tell us that: The rise in the use of mobile devices is exponential, not incremental Mobile phone users are using these devices to seek information, and they consider it an important way of obtaining information online.
  • Instant Mobilizer Gives you a preview of your website in a mobile environment Mobiready Tests your current website for mobile usability and gives you a grade as well as a detailed report on the aspects of the page and how they stack up for mobile readiness. There is also a link that offers suggestions on how to fix mobile issues it detects If you current site is mobile friendly and does render well on mobile devices than that is great!!! You are in the minority though. For the rest of us, once we are introduced to the sad truth about our present website, its time to thing about what we can do to fix this (Hint: it is not as hard as you think!). You do have choices!!
  • Mippin (cranburypl@gmail.com ; cplstaff) Insert your URL and get a mobile version of your site with a URL (you can use TinyURL to mash that URL into one that is more conducive to your current site) With free account, can gain access to some limited customization features like header colors, header logo Google Mobile Optimizer Renders you site, in a regular browser, in a mobile format so you can preview what you site looks like to mobile users. You can actually also capture the URL, setup a custom bit.ly or tinyurl, and use that for your mobile website (for free and without having to build anything!)
  • Twitter (http://mobile.twitter.com) Facebook (http://m.facebook.com) Ebscohost Mobile (http://tinyurl.com/ebmobile) Moodle (http://moblemoodle.org) Flickr (http://m.flickr.com) RSS (provide the links to the feeds) Podcasts/Vodcasts (http://cranburypubliclibrary.podbean.com) Blogs YouTube (http://www.youtube.com) Delicious (http://m.delicious.com/) Google Books (http://books.google.com/googlebooks/mobile) Mobile OPAC Libraries Anywhere (Librarything) – still in closed beta ($$) - http://www.librarything.com/LibraryAnywhere WorldCat Mobile iPhone app Innovative Interfaces (Airpac) There need to be more.. And we need to let our vendors know!! AOL Hack for Free Text Reference – Create a free AOL account; Login to AIM; patrons send text msg of “Send username message” to 246246; You receive msg in AIM chat and converse via text with patron. Provide instructions on mobile site. Use with regular site too!! ( Maybe demo if you can )
  • Freedom of collection development (no vendor) Right place, right time (late 2009) Seamless ebook/device syncing via wireless (easy process) Fit our goals: Support our books discussion groups Save money (one book – multiple devices) Fulfill our mission
  • What are you looking to accomplish What is your budget Is a vendor right for you? Does this support your mission
  • Are they using devices.. if so, which ones Have you been getting questions about e-readers and e-books? Gauging public interest Talk with your patrons
  • Devices Operation Cost Compatibility Ease of Use / Book to device transfer Reviews Single Use devices / Multi-use devices Vendors Format and device compatibility Cost (sharing) Devices in your community? Collection development/Holds Ebook Formats DRM Which device to which format?
  • Get your approvals: Is your staff on board? Is your director on board? Is your “board” on board?
  • Purchase a device(s): Dive in Test drive How many do you want/need What other equipment/peripherals might I need?
  • Have a “knowledge” person(s) Know the in’s and out’s of the device Staff training and play Develop scenarios and test with device Encourage questions Training materials for staff
  • How long will device circulate? Dealing with liability issues Fines/fees Collection development Instructional decisions/materials for patrons
  • Enlist your trusted patrons Walk them through the process Show them how the device operates Encourage feedback Ask questions of them Great way to work out the kinks
  • You had to let them go sometime  Review policies/procedures with staff before final release Marketing the new service
  • User statistics Solicit feedback (verbal/forms/online) Embrace questions Anecdotes Improvement/expansion
  • Ways to Mobilize Your Library

    1. 1. WAYS TO MOBILIZE YOUR LIBRARY Adult Services Forum 2011 Panelists Melissa Brisbin, IT Division, Cape May County Library http://prezi.com/g0axjrw01vkb/qr-codes/ Cynthia Lambert, Mary Jacobs Branch, Somerset County Library http://slideshare.net/baldwind1976 Doug Baldwin, Systems Administrator, Cranbury Public Library http://slideshare.net/baldwind1976
    2. 2. Mobilize Your Library <ul><li>Cynthia M. Lambert </li></ul><ul><li>SCLS Mary Jacobs Branch </li></ul><ul><li>609-924-7073, ext. 109 </li></ul><ul><li>[email_address] </li></ul>
    3. 3. What We Are Doing? <ul><li>Android Application </li></ul><ul><li>Largest E-Book Collection in NJ </li></ul><ul><li>Staff Training / Patron Training </li></ul><ul><li>ChromeBooks: Rethinking Mobility </li></ul>
    4. 4. There’s an App for that! <ul><li>Who Created It? </li></ul><ul><li>How Will They Know? </li></ul><ul><li>Why Only Android? </li></ul><ul><li>Future Functionality </li></ul>
    5. 5. Promoting the Mobile Library <ul><li>QR Codes </li></ul><ul><li>Public Desks </li></ul><ul><li>E-Readers 4 Sale </li></ul><ul><li>Gift Cards </li></ul>
    6. 6. Investment: More Than $$ Largest E-Book Collection in New Jersey Staff & Patron Training Devices at Every Branch
    7. 7. Chrome Books: What is Mobile? <ul><li>Mobility within the Library </li></ul><ul><li>Inexpensive </li></ul><ul><li>Tech Training Anywhere </li></ul><ul><li>Pilot Program Now </li></ul>
    8. 8. Ways to Mobilize Your Library 2011 Adult Services Forum Doug Baldwin , Systems Administrator Cranbury Public Library
    9. 9. Cranbury Public Library Mobile Projects: <ul><li>Library mobile website </li></ul><ul><li>Kindle lending program </li></ul>
    10. 10. Library Mobile Website… why? <ul><li>1/3 of US residents have used a cellular or smart phone to access the Internet for emailing, IM, or information seeking </li></ul><ul><li>One a given day, 19% of Americans use the Internet on a mobile device. This an increase of 43% from 2007 </li></ul><ul><li>Among those using phones to access the Internet, 46% say mobile access is very important for getting information online. </li></ul><ul><li>Information taken from 2009 Pew Internet and American Life study entitled, </li></ul><ul><li>“ Wireless Internet Usage ” </li></ul>
    11. 11. Mobile Site Vs. App : The Death Match <ul><li>Mobile Website </li></ul><ul><li>Easy tools to create a site </li></ul><ul><li>Low cost threshold if done in-house </li></ul><ul><li>One site – all devices (smart and dumb) </li></ul><ul><li>Design flexibility </li></ul><ul><li>Plugins for CMS – can reconfigure current site for mobile </li></ul><ul><li>Vendors – single costs and monthly/annual costs models to choose from </li></ul><ul><li>Mobile App </li></ul><ul><li>Faster performance optimized for the device </li></ul><ul><li>Access to phone hardware (camera, GPS, etc) </li></ul><ul><li>Catalog enhancements for mobile </li></ul><ul><li>Many apps for many devices (have you included everyone) </li></ul><ul><li>Highly technical to create – Vendor needed in most instances </li></ul><ul><li>Vendors – yearly contracts </li></ul>
    12. 12. How did my regular site look to the “mobile” world <ul><li>Instant Mobilizer </li></ul><ul><li>http://instantmobilizer.com </li></ul><ul><li>W3C Mobile Checker </li></ul><ul><li>http://validator.w3.org/mobile/ </li></ul><ul><li>DotMobi Emulator </li></ul><ul><li>http://mtld.mobi/emulator.php  </li></ul><ul><li>Mobiready </li></ul><ul><li>http://mobiready.com </li></ul><ul><li>User Agent Switcher for Firefox </li></ul><ul><li>https://addons.mozilla.org/en-US/firefox/addon/59 </li></ul>
    13. 13. If you build it… <ul><li>Mobile Web </li></ul><ul><li>Wapple.net </li></ul><ul><li>Wirenode.com </li></ul><ul><li>Mobify.com </li></ul><ul><li>Onbile.com </li></ul><ul><li>Mobisitegalore.com </li></ul><ul><li>Dudamobile.com </li></ul><ul><li>Zindaoo.com </li></ul><ul><li>UNC Mobile Site Generator </li></ul><ul><li>Bmobilized.com (pay only) </li></ul><ul><li>Mofuse.com (pay only) </li></ul><ul><li>Apps (Vendors) </li></ul><ul><li>Boopsie </li></ul><ul><li>Libraries Anywhere </li></ul><ul><li>Infor </li></ul><ul><li>App Builder </li></ul><ul><li>Appmakr </li></ul><ul><li>(free tool / cost-added) </li></ul>
    14. 14. Shortcuts for CMS users (our solution) <ul><li>Using Wordpress? </li></ul><ul><ul><li>WPtouch </li></ul></ul><ul><ul><li>WP Mobile Edition </li></ul></ul><ul><ul><li>WPTap </li></ul></ul><ul><li>Using Joomla? </li></ul><ul><ul><li>MobileBot </li></ul></ul><ul><li>Using Drupal </li></ul><ul><ul><li>Mobile for Drupal </li></ul></ul>
    15. 15. And if your really in a pinch… <ul><li>Try Google Mobile Optimizer (use with http://bit.ly.com ) </li></ul><ul><li>http://www.google.com/gwt/n </li></ul><ul><li>An example - http://bit.ly/nRuzjQ </li></ul><ul><li>Or… Try Mippin </li></ul><ul><li>http://mippinmaker.com </li></ul>
    16. 16. Providing mobile content… Can you think of any others???
    17. 17. Kindle Lending Program
    18. 18. The Path to Lending <ul><li>Setting your goals </li></ul>
    19. 19. The Path to Lending <ul><li>Know your community </li></ul>
    20. 20. The Path to Lending <ul><li>Do your homework (Oh the tangled web..) </li></ul>
    21. 21. The Path to Lending <ul><li>Getting Approval </li></ul>
    22. 22. The Path to Lending <ul><li>Purchasing a Device(s) </li></ul>
    23. 23. The Path to Lending <ul><li>Staff testing..and testing..and testing </li></ul>
    24. 24. The Path to Lending <ul><li>Develop your policies & procedures </li></ul>
    25. 25. The Path to Lending <ul><li>The Beta group </li></ul>
    26. 26. The Path to Lending <ul><li>The Release </li></ul>
    27. 27. The Path to Lending
    28. 28. Contact Info <ul><li>Doug Baldwin </li></ul><ul><li>Systems Administrator </li></ul><ul><li>Cranbury Public Library </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter / @baldwind1976 </li></ul><ul><li>Facebook / http://facebook.com/cranburypl </li></ul><ul><li>Linked In / http://www.linkedin.com/in/db1976 </li></ul><ul><li>Presentation links can be found at : </li></ul><ul><li>http://slideshare.net/baldwind1976 </li></ul><ul><li>http://prezi.com/g0axjrw01vkb/qr-codes/ </li></ul>