No Bragging and Nothing Boring: 11 Ways to Share Your Impact
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Keynote presentation delivered to Montana Nonprofit Association September 21, 2012
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No Bragging and Nothing Boring: 11 Ways to Share Your Impact
- 1. No Bragging and Nothing Boring: 11 Effective Ways to Share Your Impact Kivi Leroux Miller President, Nonprofit Marketing Guide.com
- 2. 30% Loss of Regular or Sustaining Givers from One Year to the Next http://www.flickr.com/photos/tenaciousme/6860901697 Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
- 3. http://www.flickr.com/photos/mountainash/5082502256 55-65% Donor Attrition Rate Between First and Second Gift Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
- 4. http://www.flickr.com/photos/alancleaver/4279482716 75% First Gifts Not as Generous as They Could Have Been Source: Cygnus Donor Survey
- 5. http://www.flickr.com/photos/ideaablaze/4681998874 alive? How do the love we keep
- 6. 87% Prompt, personal thank you + meaningful & measurable results on last gift before asked again = donors indefinitely satisfied http://www.flickr.com/photos/carbonnyc/3317488730 Source: Penelope Burk - “Donor Centered Fundraising”
- 7. http://www.flickr.com/photos/domeheid/18438210 Reporting back results is more important than individual recognition. Source: Penelope Burk - “Donor Centered Fundraising”
- 8. But that’s not always so easy to deliver.
- 9. It’s all about framing the results to be more relevant (meaningful!) and to give credit to the community. http://www.flickr.com/photos/bofh/150722915
- 10. flickr.com/photos/dpstyles Let your supporters and participants hold the trophy.
- 11. 11 Ways to Do It As we go, circle the numbers that your nonprofit could implement by the end of this year.
- 12. Thank You Videos 1
- 13. The Nature Conservancy: Our Scientists Say Thanks http://www.youtube.com/watch?v=K5VT3GjLZuE
- 19. Charity:Water Thank You Jen + Cake Wrecks Community http://www.youtube.com/watch?v=q0pW0dycGh0
- 20. Photos in Thank You Cards 2
- 23. “Spine care” raised $5,000. “Zawadi” raised $50,000. Ten fold increase from one edition of the newsletter to the next, simply by switching from corporate storytelling to donor-centered storytelling. Thank you, Tom Ahern, for the example.
- 24. Thank you, Jeff Brooks, for the example.
- 26. 76% Donors say getting a thank you from someone who benefited from the charity’s work is very meaningful. Source: Cygnus Donor Survey
- 27. Timeline or Time Lapse 5
- 29. Real Time Dashboards 6
- 32. March 2012 September 2012
- 33. Befores and Afters 7
- 35. Ed Givens, helped back into housing by Skid Row Housing Trust Thank you, Kat Johnson, for the example.
- 36. Behind the Scenes 8
- 37. Positive and Personable! Results! Invitation Great Photo To Feel Like We Are There Credit to Donors More Goodness to Come! Personable Integration Reminder about Connection, and Other Activities
- 40. Infographics 10
- 42. Super Short Annual Reports 11
- 46. How do we keep the love Stop focusing on all the activity. alive? Share the impact – in fun, friendly ways. http://www.flickr.com/photos/misteraitch/2971658475
- 47. Keep your supporters plugged in by sharing your gratitude and what they’ve made possible.
- 48. Kivi Leroux Miller @kivilm Facebook.com/ nonprofitmarketingguide kivi@ecoscribe.com