ALA & FLORENCE           COUNTY LIBRARY               SYSTEMMade possible by a grant from Smart investing@your library®, a...
Smart investing@your library®“Smart investing@your library is agrant-funded program developedcollaboratively by the Americ...
Smart investing@your library®o   Application to the Smart investing@your    library® grant program is by invitation only  ...
Smart investing@your library®   Now in its fifth year, the program    has awarded a total of nearly $6    million to publ...
Library System Overview585,000   Annual Visits70,000 Cardholders320,000 Items Borrowed AnnuallySix locations throughou...
Florence County   Population: 137,862 (2011)   Total Land Area: 799.96    square miles   Income: 18% Below Poverty    L...
Florence County Library     System - Project Overview   Grant Award/Year-$ 47,949 (2010)   Project Term – 16 months   M...
Public Programs   Dewey D. Fox Fall Festival   Take Control of Your Money workshops      Oct./Nov. 2011 six-week money ...
Marketing            9
Dewey D. Fox Fall Festival   Attendance – approximately 2000      over half were children   Programs      Theater grou...
Fall Festival Images                       11
Fall Festival Images                       12
Fall Festival Images                       13
Fall Festival Images                       14
Fall Festival Images                       15
Fall Festival Images                       16
Festival GoalTarget: Children in Florence Countybetween the ages of 4 and 11 90 % of the 1000 children who attendthe Dewey...
Festival ResultsOf the surveys that were filled out,approximately 176 were filled out bychildren between the ages of 4 and...
Branch Dewey Dollar Programs
Children’s Program Results•   5,300 children attended financial    themed storytimes system wide•   4,500 checked out book...
Children’s Program Results•   Simple surveys revealed that 100%    learned at least one concept:         o   earning money...
Take Control of Your Moneyo   Workshops on Money Management    and Retirement Planningo   New Print and Online Resourceso ...
Take Control of Your Money Series                                23
Take Control Workshop Results99 % reported that they gained financial knowledgeThirty Day Follow-up: 91 % reported opening...
Adult Smart Investing Collections                                    25
Money Madness Teen Lock-in      •   189 Teens Attended      •   SELA Outstanding          Library Program of 2012      •  ...
27
Teen Lock-in Images                      28
Teen Lock-in Images                      29
Teen Lock-in Images                      30
Teen ResultsMore than 95% reported learning at least two concepts:    67% - the importance of saving money    61% - how co...
Teen Results FollowupThirty Day Follow-up Survey:51% reported taking steps to avoid credit  card debt by saving up for pur...
Senior Lunch & Learn                       33
Senior Lunch & Learn                       34
Senior Lunch & Learn•   100 % reported learning valuable    information about various types of    investment fraud.•   55%...
Senior Lunch & Learno   The Securities Division of the South    Carolina Office of the Attorney    General decided to repl...
Collaboration•   Internal – staff, Friends of the    Library group•   External - partnerships                             ...
Partnerships•   Utilizing an existing partnership is    preferable to building one from    scratch.•   The success of part...
Partnerships•    A memorandum of understanding    (M.O.U.) is a good way to define    roles and expectations.•   Partnersh...
PartnershipsExamples of mutual benefit:o   Sharing statistics, survey resultso   Positive press – coordinating coverageo  ...
Innovation•   Take inventory of your    organization’s assets.•   Brainstorm with colleagues,    partnership contacts, coh...
Lessons Learned• Marketing and program design are  interrelated.• Success Tip: Adapt a program  format that has worked pre...
Promotional Videoshttp://www.youtube.com/user/ALAsmartinvestingSmart Investing for Kids: http://www.youtube.com/watch? v=S...
Promotional VideosSmart Investing for Adults: http://www.youtube.com/watch? v=rxBWQC- 423M&list=UUJjjU7BCpzBN0R1Tn9q Atkg&...
Media Coveragehttp://www2.wbtw.com/news/2011/o  ct/25/florence-county-library-  system-promotes-financial--ar-  2605920/  ...
For More Information:smartinvesting.ala.org                           46
Thanks         47
Aubrey B. Carroll    Contact:    acarroll@florencelibrary.org    acarrollflolib@gmail.com    (843) 413 - 7070    Florence ...
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Collaboration, Innovation, Education: A Model for Successful Financial Literacy Programming at the Library

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Collaboration, Innovation, Education: A Model for Successful Financial Literacy Programming at the Library

  1. 1. ALA & FLORENCE COUNTY LIBRARY SYSTEMMade possible by a grant from Smart investing@your library®, apartnership between the FINRA Investor Education Foundation and the American Library Association. 1
  2. 2. Smart investing@your library®“Smart investing@your library is agrant-funded program developedcollaboratively by the AmericanLibrary Association and the FINRAInvestor Education Foundation. Theprogram addresses the growing needfor unbiased financial and investoreducation at the grassroots level”. Source: smartinvesting.ala.org 2
  3. 3. Smart investing@your library®o Application to the Smart investing@your library® grant program is by invitation only to public libraries, community college libraries, library organizations, nonprofit networks or consortia serving public libraries, and state libraries.o Grants range in size from $5,000 to $100,000.o 2012: $1.2 million in grants to 16 recipients. 3
  4. 4. Smart investing@your library® Now in its fifth year, the program has awarded a total of nearly $6 million to public libraries and library networks nationwide. Grantees are allowed flexibility to to modify (with grantor approval) elements of their projects to reach their stated goals. 4
  5. 5. Library System Overview585,000 Annual Visits70,000 Cardholders320,000 Items Borrowed AnnuallySix locations throughout the county 5
  6. 6. Florence County Population: 137,862 (2011) Total Land Area: 799.96 square miles Income: 18% Below Poverty Line (2006-10) Race: 41.7% African- American, 55.5 % White Unemployment: 9.5 % - August 2012 Source: US Census Bureau 6
  7. 7. Florence County Library System - Project Overview Grant Award/Year-$ 47,949 (2010) Project Term – 16 months Multigenerational – 3 Target Groups Partnerships  SC Dept. of Consumer Affairs  Florence Chapter AARP  Francis Marion University  Poynor Adult Education Center  The Benefit Bank of South Carolina 7
  8. 8. Public Programs Dewey D. Fox Fall Festival Take Control of Your Money workshops  Oct./Nov. 2011 six-week money management  Mar./Apr. 2012 three-week retirement planning  April/May 2012 three-week money management Children’s storytimes and afterschool programs  Sept. 2011 through May 2012 Money Madness Teen Lock-in (May 2012) Senior Lunch & Learn (May 2012) 8
  9. 9. Marketing 9
  10. 10. Dewey D. Fox Fall Festival Attendance – approximately 2000  over half were children Programs  Theater group  Puppeteer  Money themes utilized, savings, spending, earning  Piggy bank crafts SC Dept. of Consumer Affairs and The Benefit Bank  Tables in lobby to provide consumer/benefit information 10
  11. 11. Fall Festival Images 11
  12. 12. Fall Festival Images 12
  13. 13. Fall Festival Images 13
  14. 14. Fall Festival Images 14
  15. 15. Fall Festival Images 15
  16. 16. Fall Festival Images 16
  17. 17. Festival GoalTarget: Children in Florence Countybetween the ages of 4 and 11 90 % of the 1000 children who attendthe Dewey Dollar Fall Festival will gainan understanding of the role andvalue of money. 
  18. 18. Festival ResultsOf the surveys that were filled out,approximately 176 were filled out bychildren between the ages of 4 and 11.  o All reported learning at least one concept. o Savings (40%) was the number one answer. o Other answers included overspending, credit cards, earning money.
  19. 19. Branch Dewey Dollar Programs
  20. 20. Children’s Program Results• 5,300 children attended financial themed storytimes system wide• 4,500 checked out books from the Dewey Dollar Collection 20
  21. 21. Children’s Program Results• Simple surveys revealed that 100% learned at least one concept: o earning money 43% o budgeting 23% o saving 18% 21
  22. 22. Take Control of Your Moneyo Workshops on Money Management and Retirement Planningo New Print and Online Resourceso Senior Lunch & Learno Consumer Fraud Alerts 22
  23. 23. Take Control of Your Money Series 23
  24. 24. Take Control Workshop Results99 % reported that they gained financial knowledgeThirty Day Follow-up: 91 % reported opening a savings account or increasing savings 90% established a household budget 24
  25. 25. Adult Smart Investing Collections 25
  26. 26. Money Madness Teen Lock-in • 189 Teens Attended • SELA Outstanding Library Program of 2012 • Partnership with SC Department of Consumer Affairs and support of area schools 26
  27. 27. 27
  28. 28. Teen Lock-in Images 28
  29. 29. Teen Lock-in Images 29
  30. 30. Teen Lock-in Images 30
  31. 31. Teen ResultsMore than 95% reported learning at least two concepts: 67% - the importance of saving money 61% - how compound interest works and why it’s important 55% - the true costs of buying/owning a car 43% - learned about credit card debt 31
  32. 32. Teen Results FollowupThirty Day Follow-up Survey:51% reported taking steps to avoid credit card debt by saving up for purchases rather than buying on credit11 % reported setting up a savings account 32
  33. 33. Senior Lunch & Learn 33
  34. 34. Senior Lunch & Learn 34
  35. 35. Senior Lunch & Learn• 100 % reported learning valuable information about various types of investment fraud.• 55% reported employing new strategies and resources in their investment planning as a direct result of the Lunch & Learn. 35
  36. 36. Senior Lunch & Learno The Securities Division of the South Carolina Office of the Attorney General decided to replicate the Senior Lunch & Learn model statewide.o They received a grant and started their statewide initiative in the fall of 2012. 36
  37. 37. Collaboration• Internal – staff, Friends of the Library group• External - partnerships 37
  38. 38. Partnerships• Utilizing an existing partnership is preferable to building one from scratch.• The success of partnerships depends just as much or more on relationships than “organizational fit.” 38
  39. 39. Partnerships• A memorandum of understanding (M.O.U.) is a good way to define roles and expectations.• Partnerships should be mutually beneficial. 39
  40. 40. PartnershipsExamples of mutual benefit:o Sharing statistics, survey resultso Positive press – coordinating coverageo Reaching other audienceso Sharing “soft outcomes” - photos, anecdotal resultso Sharing expertise 40
  41. 41. Innovation• Take inventory of your organization’s assets.• Brainstorm with colleagues, partnership contacts, cohorts in other libraries / similar organizations.• Innovation can result from adaptation. 41
  42. 42. Lessons Learned• Marketing and program design are interrelated.• Success Tip: Adapt a program format that has worked previously in YOUR community.• Direct marketing works best for teens. 42
  43. 43. Promotional Videoshttp://www.youtube.com/user/ALAsmartinvestingSmart Investing for Kids: http://www.youtube.com/watch? v=SAnHRSKIdFE&feature=autoplay &list=UUJjjU7BCpzBN0R1Tn9qAtkg &playnext=1 43
  44. 44. Promotional VideosSmart Investing for Adults: http://www.youtube.com/watch? v=rxBWQC- 423M&list=UUJjjU7BCpzBN0R1Tn9q Atkg&index=2&feature=plcp 44
  45. 45. Media Coveragehttp://www2.wbtw.com/news/2011/o ct/25/florence-county-library- system-promotes-financial--ar- 2605920/ 45
  46. 46. For More Information:smartinvesting.ala.org 46
  47. 47. Thanks 47
  48. 48. Aubrey B. Carroll Contact: acarroll@florencelibrary.org acarrollflolib@gmail.com (843) 413 - 7070 Florence County Library System 509 S. Dargan Street Florence, SC USA 29506 www.florencelibrary.org 48

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