Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Tea is the most versatile, fastest growing beverage category in the world... So why are projections of fast growth by large retail chains not being met?
What if the foot traffic that underpins the billions invested in retail beverage real estate quits walking past your store? The trend first became evident over the holiday season during the recession in North America. It has accelerated despite the recovery.
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“The whole bar/tearoom channel is still in flux because no one has yet discovered a concept that is truly scalable — nobody, anywhere. That does not mean it is not possible,” he said, adding that “Once the concept is discovered there will be another big surge in growth.”
Dan Bolton edits STiR coffee and tea, the weekly World Tea News and is the founder of Tea Journey, a digital consumer magazine for tea lovers. Dan has worked as an editor, publisher and newspaper reporter the past 40 years. He is the former editor and publisher of Tea Magazine and former editor-in-chief of Specialty Coffee Retailer in San Francisco. He is also a leading retail beverage and content marketing consultant who speaks frequently at conferences around the globe.
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
This file shows the detail of establishment of Starbucks and their strategy to grow overall the world.There is also the reason of failure of Starbucks in different Country.
This presentation slides are strictly for education purposes.
Please do not download this presentation template and try to make money out of it. Contact me if you want to have your very own business presentation.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Overview
Starbucks is a world renowned specialty coffee
maker.
It roasts, markets and retails specialty coffee.
It offers blends of coffee, handcrafted beverages,
merchandise, and food items, ready-made drinks,
and Starbucks ice cream.
It markets all of its products under the flagship
Starbucks brand.
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It also market some products under brands such
as Tazo Tea, Seattle’s Best Coffee, Starbucks VIA,
Torrefazione, Italia Coffee, and Evolution Fresh.
The company-owned and licensed stores
operates across Asia-Pacific, the Middle East,
Africa, Europe and the Americas.
Total stores: 19767 (as of September 29, 2013)
Company-operated - 10194.
Licensed stores - 9573.
Overview
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The first Starbucks store opened in Seattle’s
Pike Place Market in 1971.
The company grew to be the largest roaster in
Washington with multiple locations until the
early 1980’s.
In 1981,Howard Schultz, recognized a great
opportunity and began working with the founder
Jerry Baldwin.
History
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Schultz wanted to bring the Italian café culture
to the United States. Selling espresso by the cup
was the first test.
Schultz left Baldwin to open his own and raised
money from investors to purchase the
Italian Coffee House Giornale.
The company experienced rapid growth going
public in 1992, and growing tenfold by 1997,
with locations around the United States, Japan
and Singapore.
History
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Starbucks coffee on United Airlines flights.
Selling premium teas via Tazo Tea Company.
Offering order Starbucks coffee online.
Introduced new products and operations.
Today, Starbucks has millions of customers
every day, in about 19,000 locations in over
62 countries which have employed approximately
1,82,000 partners worldwide.
Starbucks also began expanding its brand by;
History
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8. “To inspire and nurture the human spirit one
person, one cup, and one neighborhood at a time.”
It ethically sources the finest coffee beans.
It embraces diversity.
It provides a human connection with employees.
It creates stores where customers feel comfortable.
It takes responsibility in each community.
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Mission
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Key People
Howard Schultz
Chairman
President
Chief Executive Officer
Troy Alstead
Chief Financial Officer and Group President, Global Business Services
Adam Brotman
Executive Vice President, Chief Digital Officer
Curtis Garner
Executive Vice President, Chief Information Officer
Sharon Rothstein
Executive Vice President, Global Chief Marketing Officer
Arthur Rubinfeld
Chief Creative Officer, President, Global Innovation And
Matthew Ryan
Executive Vice President, Global Chief Strategy Officer
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Motivated employees & superior customer
service is the key success factor of Starbucks.
Starbucks focuses
on recruiting and
developing right
people.
Starbucks partner serving coffee with a smile :)
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Success Formula
Attractive
compensation
policies.
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74% 75% 75%
20% 19% 19%
3% 4% 4%3% 2% 2%
2013 2012 2011
Beverages Food Packaged and single serve coffees Coffee-making equipment and other merchandise
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Sale Mix
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Every age group.
Tech savvy individuals.
Men and women.
High disposable income.
Brand focused.
Savvy and avid coffee lovers who enjoy
the “Starbucks Experience”.
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Segment
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Starbucks targets commuters and captive
consumers.
Commuters consist of people heading to or from
work or people on their lunch break.
Captive consumers consist of those who are
stuck in a campus environment.
Eg: high school & college students, corporate
campuses.
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Target Customer
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Starbucks has positioned itself as an upscale
brand which provide rich experience.
It is obvious from the mission statement that
they are trying to make it the best for socializing.
Starbucks is trying to reposition itself as a
“third place” for its customers.
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Positioning
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Coffee: More than 30 blends and premium coffees.
Handcrafted Beverages: Fresh-brewed coffee,
®
hot and iced espresso beverages, Frappuccino
coffee and non-coffee blended beverages,
®
smoothies and Tazo teas.
Fresh Food: Baked pastries, sandwiches, salads,
oatmeal, yogurt parfaits and fruit cups.
Merchandise: Coffee- and tea-brewing equipment,
mugs and accessories, packaged goods, music,
books and gifts.
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Product
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Startbucks offers all of its products at a premium
price.
Prices range from $1.00-$4.20 for drinks which is
higher than any other retailers.
In case of foods, Starbucks is more expensive
when compared to quick-service restaurants,
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Price
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Distributed directly to customers through own
retail stores and retail partners.
Located in high-traffic, high-visibility locations,
focusing on pedestrian consumers.
Company also focus on drive-thru retail stores for
the convenience of non-pedestrian consumers.
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Place
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Advertising
Starbucks spends under 3% of revenue on ads.
But spends more on ensuring customer
satisfaction to increase word of mouth.
Personal
Selling
Public
Relations
Sales
Promotions
Passionate employees, customer satisfaction.
Events, public performances, green initiatives
philanthropic endeavors.
Store decoration, viral videos, sample vans,
billboards, newspaper, magazines and
social media.
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Promotion
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Five Facts
Starbucks has added an average 15 stores on a daily
basis since 1987.
The average Starbucks customer visits the store 6 times
per month while loyal 20% of customers visit 16 times.
There are over 87000 drink combinations at Starbucks.
The Starbucks cinnamon chip scone has more calories
than a McDonald’s quarter pounder with 480 calories.
Starbucks uses 93 million gallons of milk and
2.3 billion paper cups per year.
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“No. 1 Best Coffee,” Fast Food and Quick
Refreshment categories Zagat’s Survey of
National Chain Restaurants – 2009-2010
“No. 1 Most Popular Quick Refreshment Chain”
Zagat’s Survey of National Chain Restaurants
– 2009-2010
One of the “World’s Most Ethical Companies”
Ethisphere – 2007-2010
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Awards
One of “The 100 Best Companies to Work For”
FORTUNE – 1998–2000, 2002–2010
One of the “Most Admired Companies in America”
FORTUNE – 2003–2010
One of the “Global 100 Most Sustainable
Corporations in the World” Corporate Knights
– 2010