Eden-SocialMediaWorkshop

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Eden-Social Media Workshop

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Eden-SocialMediaWorkshop

  1. 1. Social Media Platforms Keith Feighery
  2. 2. Outline <ul><li>Introductions </li></ul><ul><li>Overview of Social Platforms </li></ul><ul><li>Facebook Session </li></ul><ul><li>Twitter Session </li></ul><ul><li>Other Key Platforms to Consider </li></ul>
  3. 3. Platforms
  4. 4. Social Media Landscape
  5. 5. Key Platforms for Customers <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook & LinkedIn </li></ul></ul><ul><li>Blogging/Micro-Blogging/Lifestreaming </li></ul><ul><ul><li>Wordpress, Twitter, Posterous, Tumblr </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo, Blip etc.. </li></ul></ul><ul><ul><li>Flickr, Photobucket, TwitPic, Instagram </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Foursquare, Facebook, Twitter, Yelp </li></ul></ul>
  6. 6. Businesses & organisations need to embrace a more social engagement because it is happening with or without them
  7. 7. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer
  8. 8. Marketers need to understand the dynamic of communities
  9. 9. Running a social media campaign
  10. 10. Social Media Campaigns <ul><li>Essentials of a successful campaign </li></ul><ul><ul><li>Know your target audience </li></ul></ul><ul><ul><li>Plan aims and goals of campaign </li></ul></ul><ul><ul><li>Have specific goals for each channel and platform </li></ul></ul><ul><ul><li>Prepare internal organisation for impact of social media </li></ul></ul><ul><ul><li>Identify and task best suited resources to manage presence </li></ul></ul><ul><ul><ul><li>Good communicators </li></ul></ul></ul><ul><ul><li>Pick platforms and tools that relate to your identified audience </li></ul></ul><ul><ul><li>Implement a pilot programme and monitor and analyse campaign progress </li></ul></ul><ul><ul><li>Measure, test and iterate constantly </li></ul></ul>
  11. 11. Facebook Pages
  12. 12. Online Shoppers Active Social Media
  13. 13. Numbers of Brands Followed
  14. 14. Reasons you Liked
  15. 15. Selling Goods on Facebook
  16. 16. Puddleducks
  17. 17. Irish Facebook Pages
  18. 18. Business Pages
  19. 19. Bars - Facebook
  20. 20. Charities & Not for Profit
  21. 21. Westcoast Cooler
  22. 22. Eircom
  23. 23. Irish Political Parties
  24. 24. Cultural Pages
  25. 25. Hotels
  26. 26. D4 Hotels
  27. 27. D4Hotels Booking Engine
  28. 28. Case Studies
  29. 29. Cully & Sully
  30. 30. Cheffactor.ie
  31. 31. Click Like to Vote
  32. 32. Facebook Wall
  33. 33. Hairy Baby
  34. 34. Hairybaby
  35. 35. Engaging with Fans
  36. 36. Getting People To Respond
  37. 37. New Facebook Page Layout
  38. 38. Upgrade For Facebook Pages
  39. 39. Upgrade For Facebook Pages
  40. 40. Upgrade For Facebook Pages
  41. 41. Upgrade For Facebook Pages
  42. 42. Upgrade For Facebook Pages
  43. 43. Facebook Competitions
  44. 44. What you are not allowed to do <ul><li>Running competitions directly on a Facebook Page. </li></ul><ul><li>You are required to use a competition application must not run a competition directly on your Wall. </li></ul><ul><li>Having users automatically enter by ‘Liking’ a Page. </li></ul><ul><li>You may have them first ‘Like’ your Page but this must lead on to entering a properly set up competition. </li></ul><ul><li>Conditioning entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page). </li></ul><ul><li>Any interaction a user takes must be using the competition application and not directly on your Page. </li></ul><ul><li>Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so. </li></ul>
  45. 45. Facebook Guidelines <ul><li>You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update. </li></ul><ul><li>You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest. </li></ul><ul><li>You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. </li></ul><ul><li>You can : Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information. </li></ul><ul><li>You cannot : Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. </li></ul><ul><li>You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail. </li></ul><ul><li>You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion. </li></ul>
  46. 46. Landing and Custom Page Apps
  47. 47. iFrame App
  48. 48. PageModo
  49. 50. ShortStack App
  50. 51. Facebook Third Party Tools
  51. 52. Wildfire Apps
  52. 53. Involver
  53. 54. Facebook eCommerce Apps
  54. 55. Payvment
  55. 56. Payvment Facebook App
  56. 57. ShopTab
  57. 58. EasyPromos
  58. 59. EasyPromos
  59. 60. Yardsellr
  60. 61. Usablenet
  61. 62. <ul><li>Facebook and The Big Brands </li></ul>
  62. 63. Four Seasons
  63. 64. Asos
  64. 65. Victorias Secrets
  65. 66. TOMS Shoes
  66. 67. Twitter
  67. 68. Twitter <ul><li>Excellent B2B and B2C networking tool </li></ul><ul><li>Great potential for building relationships </li></ul><ul><ul><li>Directly with customers </li></ul></ul><ul><ul><li>Good examples Beaut.ie, Blacknight.ie, kogibbq </li></ul></ul><ul><li>Good listening tool </li></ul><ul><ul><li>What is being said about you and most importantly are you hearing it? </li></ul></ul><ul><li>Easy to engage with customers </li></ul><ul><ul><li>Reach out to them and resolve issues and improve service to them </li></ul></ul><ul><ul><li>Opportunity to convey a personal dimension rather than marketing speak </li></ul></ul><ul><li>Has become mainstream over 2009/2010 </li></ul><ul><ul><li>1400% growth over past 12 months </li></ul></ul>
  68. 69. Twitter Tools
  69. 70. Twitter Clients
  70. 71. Seesmic
  71. 72. Hootsuite
  72. 74. Twitter Search
  73. 75. Tweet Timeline
  74. 76. The Tweet
  75. 77. Case Studies
  76. 78. Realex
  77. 79. General Account
  78. 80. Personalised Accounts
  79. 81. Personalised Accounts
  80. 82. SME Case Studies
  81. 83. Donal Skehan
  82. 84. Murphys Ice Cream
  83. 85. Curious Wines
  84. 86. Blacknight.com
  85. 87. Garrendenny Lane Design
  86. 88. Puddleducks
  87. 89. Media & PR
  88. 90. Irish Times
  89. 91. Sunday Business Post
  90. 92. Newstalk
  91. 93. Online PR
  92. 94. Some Other Platforms to Consider
  93. 95. LinkedIn
  94. 96. The Profile
  95. 97. The Feed
  96. 99. Company Page
  97. 100. Company Services
  98. 101. Jobs
  99. 102. Video Sites YouTube, Vimeo, Blip.tv
  100. 103. Video Sites <ul><li>Marketing and Earned Media Tool </li></ul><ul><ul><li>User-generated content </li></ul></ul><ul><ul><ul><li>Run competitions for customers to build content (see Pat The Baker example) </li></ul></ul></ul><ul><ul><ul><li>Best Job in the World etc.. </li></ul></ul></ul><ul><li>Extending digital footprint and brand-building purposes </li></ul><ul><ul><li>Create engaging content, tag videos with keywords and distribute on a wide network </li></ul></ul><ul><ul><li>Post all content and video blogs on your website and distribute on free video sharing sites </li></ul></ul>
  101. 104. YouTube
  102. 105. Realex Corporate Video
  103. 106. Review Sites
  104. 107. Yelp
  105. 108. Offers and Announcements
  106. 109. Special Offers
  107. 110. Usage Statistics
  108. 111. Photosites
  109. 112. Flickr
  110. 113. Instagram
  111. 114. Twitpic
  112. 115. Blogging Platforms
  113. 116. Wordpress.org & .com
  114. 117. James Whelan Butchers
  115. 118. Donal Skehan
  116. 119. McGarr Solicitors
  117. 120. Thank You
  118. 121. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

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