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Facebook Overview and Case Studies

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  1. 1. Facebook Overview and Case Studies Keith Feighery
  2. 2. Outline <ul><li>General Points to Consider when engaging with Social Media </li></ul><ul><li>Facebook Overview </li></ul><ul><li>Critique Case Studies (Aesthetic and Content) </li></ul><ul><li>Running Competitions </li></ul><ul><li>Using Facebook Applications </li></ul><ul><li>Questions and Answers </li></ul>
  3. 3. <ul><li>How do You interact with Social Media </li></ul>
  4. 4. Be Social – Interact with People & Solicit Feedback and Responses
  5. 5. Be Entertaining, Informative or Offer Something of VALUE to Followers
  6. 6. Integrate and promote across multiple digital channels
  7. 7. Elements of a social media campaign <ul><li>Essentials of a successful campaign </li></ul><ul><ul><li>Know your target audience </li></ul></ul><ul><ul><li>Plan goals and aims of campaign </li></ul></ul><ul><ul><li>Think about the tone, voice and personality to adopt </li></ul></ul><ul><ul><li>Choose your platforms carefully </li></ul></ul><ul><ul><li>Think about the type of content to use on each platform </li></ul></ul><ul><ul><li>Take risks – not everything will work </li></ul></ul><ul><ul><li>Connect to other channels </li></ul></ul>
  8. 8. Facebook Pages
  9. 9. Technical Specs of Pages
  10. 10. Technical Spec for Pages
  11. 11. Reasons you Liked
  12. 12. <ul><li>Facebook and The Big Brands </li></ul>
  13. 13. Victorias Secrets
  14. 14. TOMS Shoes
  15. 15. Four Seasons
  16. 16. Asos
  17. 17. Case Studies
  18. 18. Hairy Baby
  19. 19. Hairybaby
  20. 20. Engaging with Fans
  21. 21. Getting People To Respond
  22. 22. Wright Venue
  23. 23. Wright Venue – Like Us
  24. 24. Wright Venue - Wall
  25. 25. Wright Venue - YouTube
  26. 26. Cully and Sully
  27. 27. Cully and Sully
  28. 29. Click Like to Vote
  29. 30. WestCoast Cooler
  30. 31. Westcoast Cooler
  31. 32. Selling Goods on Facebook
  32. 33. Puddleducks
  33. 34. Selling on Facebook Facebook eCommerce Apps
  34. 35. Payvment
  35. 36. Payvment Facebook App
  36. 37. Non-Profits Leveraging Facebook (Some before and afters)
  37. 38. Irish Wildlife Trust - Before
  38. 39. Irish Wildlife Trust - Now
  39. 40. Breast Cancer Ireland - Before
  40. 41. Breas Cancer Ireland - Now
  41. 42. Barnardos - Before
  42. 43. Barnardos - Now
  43. 44. Trocaire – Before
  44. 45. Trocaire - Now
  45. 46. Political Parties
  46. 47. Irish Political Parties
  47. 48. Facebook Competitions
  48. 49. What you are not allowed to do <ul><li>Running competitions directly on a Facebook Page. </li></ul><ul><li>You are required to use a competition application must not run a competition directly on your Wall. </li></ul><ul><li>Having users automatically enter by ‘Liking’ a Page. </li></ul><ul><li>You may have them first ‘Like’ your Page but this must lead on to entering a properly set up competition. </li></ul><ul><li>Conditioning entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page). </li></ul><ul><li>Any interaction a user takes must be using the competition application and not directly on your Page. </li></ul><ul><li>Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so. </li></ul>
  49. 50. Facebook Guidelines <ul><li>You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update. </li></ul><ul><li>You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest. </li></ul><ul><li>You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. </li></ul><ul><li>You can : Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information. </li></ul><ul><li>You cannot : Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. </li></ul><ul><li>You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail. </li></ul><ul><li>You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion. </li></ul>
  50. 51. Landing and Custom Page Apps
  51. 52. iFrame App
  52. 53. Iframe App
  53. 54. PageModo
  54. 55. Shortstack
  55. 56. ShortStack App
  56. 57. Facebook Third Party Tools
  57. 58. Wildfire Apps
  58. 59. Involver
  59. 60. North Social
  60. 61.
  61. 62. Facebook eCommerce Apps
  62. 63. ShopTab
  63. 64. EasyPromos
  64. 65. EasyPromos
  65. 66. Thank You
  66. 67. Contact Details [email_address] 086 6070274