Social Media provides an opportunity to connect with and promote nonprofit causes and groups. For #NAMIWalksDallas team leaders, leveraging their social networks and connecting them with the brand's social platforms will give them an opportunity to amplify and acknowledge the commitment and hard work done by their teams in support of NAMI Dallas. Our goal is to educate the community about NAMI Dallas and the support and training that NAMI provides for families, first responders, healthcare and veterans organizations in the Metroplex. Through NAMIWalks' public, active display of support for people affected by mental illness, they are changing how Americans view persons with a mental illness. This is leading to ensuring that help and hope are available for those in need. #NAMIWalksDallas funds these community efforts. Social media provides a new way to connect with and promote NAMI Dallas, volunteers, sponsors and contributors. http://www.namidallas.org

1. Let’s Get Social!
Engaging the WALK Teams for
#NAMIWalksDallas

2. Kathy F. Catoe
Integrated Marketing and Social Media Strategist
KTO Group, LLC
Twitter – http://www.twitter.com/kfcatoe @kfcatoe
LinkedIn - http://www.linkedin.com/in/kfcatoe
Facebook - http://www.facebook.com/kfcatoe
Google+ - http://www.google.com/+KathyFCatoe
Website - http://kfcatoe.magnt.com/

3. What Social Sites Do You Use?

4. Social Media Explained

5. Social Media
Explained
http://socialmediatoday.com/1529006/social-media-explained-healthcare

6. Social Media and
Nonprofits

7. Social Media
and
Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/

8. Social Media and Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
Health - one of the
most popular causes
on Social Media!

9. Social Media
and
Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/

10. Social Media
and
Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
55% of those who
engage with nonprofits
via social media have
been inspired to take
further action!
• 59% Donate Money
• 53% Volunteer
• 43% Attend events in the Community
• 15% Organize events in their
Community

11. Social Media
and
Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/

12. Social Media and Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/

13. Social Media and Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/

14. Social Media and Nonprofits
http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
 Using Twitter during a
fundraising campaign can
cause 10% more funds to
be raised!

15. Where Can You Find
NAMI Dallas in
Social Media?

16. Follow Us/Fan Us/Like Us!

17. Follow
Us/Fan
Us/Like Us!

18. What is a Hashtag?

19. The # symbol, called a
hashtag, is used to mark
keywords or topics in a post. It
was created organically by
Twitter users as a way to
categorize messages.
What is a
Hashtag?

20. What is our Hashtag?
#NAMIWalksDallas

21. What Can You Do?

22. LinkedIn

23. LinkedIn
Company
Page
• Follow us
• Comment on and
share our posts

24. LinkedIn
Showcase
Page
• Follow us
• Comment on and
share our posts

25. Facebook

26. Facebook
Company
Page
• Ask folks to “Like”, fan,
and follow at every meeting
for the latest news and
updates
• Be sure and check the
Events that are posted on
the page and share with
your team.

27. Facebook
Company
Page
• Post photos on our Wall and
shoutouts to your team and
@NAMI Dallas
• Tag people in photos
• Review @NAMI Dallas
• We will Like and Share posts
you share on our Wall
• ALWAYS use the Hashtag
#NAMIWalksDallas in your
posts!

28. Twitter

29. Twitter
• Follow us
• Post using @NAMIDallas
and/or
#NAMIWalksDallas
• Retweet posts about the
WALK and our sponsors
• Join our Twubs page and
let us know if you want to
have a Tweetup.

30. Google+

31. Google+
• Add us to your Circles
on Google+
• Check in to our events
• +1 our posts and
events

32. Pinterest

33. Pinterest Boards

34. Pinterest
• Follow us or follow
individual boards
• Like and share our pins
• Use the
#NAMIWalksDallas
Hashtag
• Ask us to create a Group
Board for teams and invite
you to pin (need your email
address)

35. • Like us/Follow us/Fan us!
• Get your team to do the same!
• Post photos of your team
meetings/T-Shirts/team
members/your dogs – on our
Facebook page or anywhere as
long as you….
• Include our social media
handles in your posts
(example: @NAMIDallas)
• ALWAYS use the hashtag
#NAMIWalksDallas
• Share your story
• Share the link so people can
donate to your team efforts or
to NAMI through the website
http://www.namidallas.org/
donate.html

36. THANK YOU!

37. Thank You!
See You at #NAMIWalksDallas!