"Let's Get Social! Engaging the WALK Teams for #NAMIWalksDallas

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Social Media provides an opportunity to connect with and promote nonprofit causes and groups. For #NAMIWalksDallas team leaders, leveraging their social networks and connecting them with the brand's social platforms will give them an opportunity to amplify and acknowledge the commitment and hard work done by their teams in support of NAMI Dallas. Our goal is to educate the community about NAMI Dallas and the support and training that NAMI provides for families, first responders, healthcare and veterans organizations in the Metroplex. Through NAMIWalks' public, active display of support for people affected by mental illness, they are changing how Americans view persons with a mental illness. This is leading to ensuring that help and hope are available for those in need. #NAMIWalksDallas funds these community efforts. Social media provides a new way to connect with and promote NAMI Dallas, volunteers, sponsors and contributors. http://www.namidallas.org

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"Let's Get Social! Engaging the WALK Teams for #NAMIWalksDallas

  1. 1. Let’s Get Social! Engaging the WALK Teams for #NAMIWalksDallas
  2. 2. Kathy F. Catoe Integrated Marketing and Social Media Strategist KTO Group, LLC Twitter – http://www.twitter.com/kfcatoe @kfcatoe LinkedIn - http://www.linkedin.com/in/kfcatoe Facebook - http://www.facebook.com/kfcatoe Google+ - http://www.google.com/+KathyFCatoe Website - http://kfcatoe.magnt.com/
  3. 3. What Social Sites Do You Use?
  4. 4. Social Media Explained
  5. 5. Social Media Explained http://socialmediatoday.com/1529006/social-media-explained-healthcare
  6. 6. Social Media and Nonprofits
  7. 7. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
  8. 8. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/ Health - one of the most popular causes on Social Media!
  9. 9. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
  10. 10. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/ 55% of those who engage with nonprofits via social media have been inspired to take further action! • 59% Donate Money • 53% Volunteer • 43% Attend events in the Community • 15% Organize events in their Community
  11. 11. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
  12. 12. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
  13. 13. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/
  14. 14. Social Media and Nonprofits http://www.nptechforgood.com/2013/04/22/12-must-know-stats-about-social-media-fundraising-and-cause-awareness/  Using Twitter during a fundraising campaign can cause 10% more funds to be raised!
  15. 15. Where Can You Find NAMI Dallas in Social Media?
  16. 16. Follow Us/Fan Us/Like Us!
  17. 17. Follow Us/Fan Us/Like Us!
  18. 18. What is a Hashtag?
  19. 19. The # symbol, called a hashtag, is used to mark keywords or topics in a post. It was created organically by Twitter users as a way to categorize messages. What is a Hashtag?
  20. 20. What is our Hashtag? #NAMIWalksDallas
  21. 21. What Can You Do?
  22. 22. LinkedIn
  23. 23. LinkedIn Company Page • Follow us • Comment on and share our posts
  24. 24. LinkedIn Showcase Page • Follow us • Comment on and share our posts
  25. 25. Facebook
  26. 26. Facebook Company Page • Ask folks to “Like”, fan, and follow at every meeting for the latest news and updates • Be sure and check the Events that are posted on the page and share with your team.
  27. 27. Facebook Company Page • Post photos on our Wall and shoutouts to your team and @NAMI Dallas • Tag people in photos • Review @NAMI Dallas • We will Like and Share posts you share on our Wall • ALWAYS use the Hashtag #NAMIWalksDallas in your posts!
  28. 28. Twitter
  29. 29. Twitter • Follow us • Post using @NAMIDallas and/or #NAMIWalksDallas • Retweet posts about the WALK and our sponsors • Join our Twubs page and let us know if you want to have a Tweetup.
  30. 30. Google+
  31. 31. Google+ • Add us to your Circles on Google+ • Check in to our events • +1 our posts and events
  32. 32. Pinterest
  33. 33. Pinterest Boards
  34. 34. Pinterest • Follow us or follow individual boards • Like and share our pins • Use the #NAMIWalksDallas Hashtag • Ask us to create a Group Board for teams and invite you to pin (need your email address)
  35. 35. • Like us/Follow us/Fan us! • Get your team to do the same! • Post photos of your team meetings/T-Shirts/team members/your dogs – on our Facebook page or anywhere as long as you…. • Include our social media handles in your posts (example: @NAMIDallas) • ALWAYS use the hashtag #NAMIWalksDallas • Share your story • Share the link so people can donate to your team efforts or to NAMI through the website http://www.namidallas.org/ donate.html
  36. 36. THANK YOU!
  37. 37. Thank You! See You at #NAMIWalksDallas!

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