This multi perspective panel discussed many points – these are just a few . . . three panelists discussed how they have used Social Media to promote their “Cause.” From the business that uses cause marketing to promote their business, to the business that assists non-profits in developing their campaigns, to the non-profit who has worked with businesses and organizations to promote their cause.

1. Kathy F. Catoe
• KTO Group, LLC
• NAMI Dallas - #NAMIWalksDallas
SMB Cause Marketing Panel, Aug. 28, 2014 1

2. NAMI Dallas
• Cause - NAMI Dallas reaches over 12,000
people annually with FREE Mental Health
programs. NAMI Walks is their major annual
fundraiser.
SMB Cause Marketing Panel, Aug. 28, 2014 2

3. NAMI Dallas
• Cause Goals -
– Develop consistent branding for NAMI Dallas
– Educate the community about NAMI Dallas and its
services
– Promote #NAMIWalksDallas and expand
participation
– Raise $125,000 in funds
SMB Cause Marketing Panel, Aug. 28, 2014 3

4. NAMI Dallas
• Results / Takeaways
– Trained Staff, Board and Walk Team Leaders on Social Media
– Doubled FB, Twitter and Pinterest followers, established presence on LI,
G+ and YouTube
– Produced five videos for event that were shared across social, in emails,
and will be used to promote the event next year
– Created branded logo wall that was a huge hit with participants and
increased social sharing
– Over 500 individuals attended NAMI Dallas sponsored documentary
events.
– Targeted event emails opened 10,650 times during campaign
– #NAMIWalksDallas had over 1,400 participants and surpassed its
fundraising goal of $125,000! Most participants and donations
ever!
SMB Cause Marketing Panel, Aug. 28, 2014 4

5. NAMI Dallas
• Social media platforms used for Cause
– Twitter
– Facebook
– LinkedIn
– Google+
– Pinterest
– YouTube
SMB Cause Marketing Panel, Aug. 28, 2014 5