The lower CTR for +1’s actually makes sense for two reasons:1. +1 results are often less relevant than standard listings2. Many homepages appear as annotated results (so normal CTR is likely to be high due to brand visits) @kevgibbo
So what about the impact to rankings & organic traffic?@kevgibbo
Test 1: Set of Clients Who Have No Google+ Presence@kevgibbo
Result:19.5% decrease in organic traffic for clients who aren’t using Google++Source: Analytics Canvas@kevgibbo
Test 2: Clients Who Have a Strong Google+ Presence@kevgibbo
Result:42.6% increase in organic traffic for clients who actively use Google+!Source: Analytics Canvas@kevgibbo
1) View Social Connections to a scary level!http://www.google.com/s2/u/0/search/social#socialconnections @kevgibbo
2) Find Influencers on FindPeopleonPlus.com@kevgibbo
3) Analyse your reach on Google+ Ripples@kevgibbo
4) Social Sources Activity Stream in Google Analyticshttp://bit.ly/gplusoffsite@kevgibbo
In Summary…1. Google+ has negative influence to CTRs!2. Websites using Google+ experiencing significant uplift in organic traffic3. Strong social footprint is likely to make your rankings more defensible to algorithm updates4. Make content marketing the centre of your SEO strategy @kevgibbo
Thank youFeel free to ask any questions &follow me online! @kevgibbo @kevgibbo
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