How to Become an Authority Within your Niche

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This was a 5-min presentation I did at #SEObarcamp on 22nd Aug 2012 - looking at how to build an online brand to benefit in organic search.

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How to Become an Authority Within your Niche

  1. How  to  compete  with   brands  for  highly   compe66ve  keywords    Kevin  Gibbons  Founder,  Quaturo    August  2012  -­‐  #SEOBarcamp   @kevgibbo  
  2. The  days  of  quick  wins  have  gone  –     Panda  soon  fixed  that…   Winners   vs   Losers  (Great  content)   (Poor  content)   @kevgibbo  
  3. Work  smarter,  not  harder…  
  4. How  does  OkCupid  compete  with  Match.com’s  huge  paid  media  budgets?   @kevgibbo  
  5. It  doesn’t…  they  focus  on  great  content  instead   @kevgibbo  
  6. This  gets  them  short-­‐term  success…   @kevgibbo  
  7. It  strengthens  their  online  reputa6on…   @kevgibbo  
  8. And  it  builds  them  into  an  organic  posi6on   where  they  can  seriously  compete…   @kevgibbo  
  9. And  not  just  on  long-­‐tail  terms!   @kevgibbo  
  10. It  even  makes  them  more  defensible  to   the  odd  sitewide  footer  link!   @kevgibbo  
  11. And  they’re  not  the  only  ones  doing  it…   @kevgibbo  
  12. 3  Takeaway  Tips  
  13. 1)  Focus  on  quality,  not  quan1ty  1  great  piece  of  content  is  much  be^er  than  4-­‐5  good  posts     @kevgibbo  
  14. 2)  Move  quickly      Blogging  allows  brands  to  get  content  out  there     @kevgibbo  
  15. 3)  But  don’t  be  cheap  It’s  not  about  volume,  it’s  about  results!   @kevgibbo  
  16. Thank  You  Kevin  Gibbons  kevin@quaturo.com    www.quaturo.com   @kevgibbo  

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