Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation I share the top advice from my four branding heros.
30. If you ever have the good fortune to
create a great advertising
campaign, you will soon see another
agency steal it.
This is irritating, but don’t let it
worry you; nobody has ever built a
brand by imitating somebody else’s
advertising.
woodleywonderworks
31. It takes a big idea to attract the
attention of consumers and get
them to buy your product.
Unless your advertising contains a
big idea, it will pass like a ship in
the night. I doubt if more than one
campaign in a hundred contains a
big idea.
43. We use the brains of others to think
for us & as a place to store
knowledge about the world; almost
everything we know & do involves
shared knowledge from past &
present people—billions of them
by now.
Beige Alert
44. We are beset with emotions and
cognitive biases, and much of the
time we avoid thinking altogether.
Rennett Stowe
45. The trick is to create something of
social meaning above and beyond
the product or service.
GregTheBusker
46. We do what we do largely
because of our interaction
with - and under the
influence of - others.
And mostly without realizing it
Ed Yourdon
50. The Mail is the most-visited
newspaper site in the
world
- because it's found that
it can do just as well out
of provoking its
opponents as in pleasing
its fans.
Treginefabext
51. Beginning an email with the words
‘I’m an unsigned artist’ is like
saying
‘I’m an unemployed chef’”
Surely announcing
yourself as "unsigned"
is a classic case of leading
with a feature that isn't a
benefit
dullhunk
52. Great records creep up on you like
friendship. The things that make
them great records are often not
obvious on first
acquaintance.
Most cakes have
the same
ingredients.
Only the good
ones rise.
Rubyran
53. You learn to work like you learn
most other things, at first by
copying and then by gradually
building your own style.
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