Daniel is a social media expert who is teaching pirates how to use social media and digital platforms to promote their brands. He provides four tips: 1) think digitally rather than just social media, 2) stop thinking like marketers and be human, 3) talk about things other than yourself to be interesting, and 4) listen, engage in conversations, and tell stories to build relationships with audiences. His goal is to help companies use social media to build awareness, engage customers, and foster relationships.

1. Ahoy
mates!
I’m
Daniel

2. social
media
guru

3. social
media
juggler

4. wha?!
Uh?!

7. 157.000.000
results

12. “Daniel is going
to teach our Pirates
how to expose their
brand/company in this
marvelous world called
Web 2.0.”
Startup Pirates

15. “the dividing line
between internet natives
& their elder generations is
whether or not you had sex
or the internet rst”
F. Wilson

16. tip #1

17. don’t think 2.0.
think digital!

18. { }
anywhere
everywhere
24/7

19. tip #2

20. Stop thinking like
marketeers

22. Be human!

23. Fans Investment
100
75
50
25
0
2007 2008 2009 2010

24. Fans Investment
100
75
fuck
50
ROI
25
0
2007 2008 2009 2010

25. tip #3

26. “If you want to be
boring, talk about
yourself. If you want to
be interesting, talk
about something else.”
Hugh Macleod

27. you you
= ≠
your brand your brand

28. you you
= ≠
your brand your brand
#win

29. tip #4

30. social
media
guru

31. Listen
Engage
Talk
Storys

32. please don’t yell!
listen. think.

33. pull a chair. start talking

34. engage. build relations

35. tip #4

36. nail your target
nd your audience
set goals
tools of the trade
awareness customer
relations

37. Questions?

39. ank you! :)
daniel@danielcaeiro.com
facebook.com/danielcaeiro
@danielcaeiro
blog.danielcaeiro.com
danielcaeiro.tumblr.com