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Gamification for startups

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This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015.

Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.

Gamification for startups

  1. Gamification for startups @thijsdevries
  2. + =
  3. “Surfen is afzien, pijn lijden, liters zeewater inslikken, omver geslagen worden om vervolgens weer meters teruggeworpen te worden. Kortom, surfen is pure frustratie. Althans in het begin. Maar zo zout als het zeewater, zo zoet is het gevoel als je je allereerste golf surft. Dat gevoel is euforisch!”
  4. Gaming is mostly frustration
  5. Autonomy, Mastery & Purpose
  6. Richard Ryan & Edward Deci A motivational approach to self (1991) Self Determination Theory
  7. Autonomy
  8. Mastery
  9. Purpose
  10. Daniel Pink “If you want to intrinsically motivate people, you need autonomy, mastery and purpose.” Drive (2011)
  11. Gamification?
  12. Gamification? Applying game elements and techniques to non-gaming contexts. Developing game-like experiences in the real world to intrinsically motivate people.
  13. Gamification
  14. How do you gamify?
  15. How do you motivate someone to do something?
  16. How do you motivate someone to do something? Only works when It makes this person (eventually) happy It makes this person better (skills) It makes this person wiser (knowledge)
  17. Raph Koster “Fun is just another word for learning.” A Theory of Fun for Game Design (2005)
  18. Kathy Sierra “Don't build a better product, build better users.” Badass: Making Users Awesome (2015)
  19. 1. Find someone next to you. Say hi! 2. How do you motivate [which users] to [perform what goal]? 3. Write down the behaviour chain 4. Make a list of what your users like to do Your mission 10 min
  20. How do you motivate primary school pupils to go to school? How do you motivate young parents to save money? Examples
  21. How do you motivate someone to do something?
  22. How do you motivate someone to do something? Only works through Interesting challenges Not too easy, not too hard In small steps
  23. 1. People have an epiphany (self-realisation) 2. Physical or social context is changed 3. Through a sequence of baby steps …and keep doing this
  24. Skills / Time Difficulty
  25. Skills / Time Difficulty Boredom Aversion
  26. Engagement loops
  27. FeedbackAction Engagement loop
  28. Earn money Buy streets / houses / hotels Boardgame Monopoly
  29. Improve your car Win a race Videogame Need for Speed
  30. Reply / New follower Tweet Digital service Twitter
  31. Direct Appeal to motivation Message Sound Point Badge Feedback
  32. Direct Appeal to motivation Message Sound Point Badge Feedback
  33. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
  34. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
  35. FeedbackAction Progress Engagement loop
  36. New followerTweet Amount of followers Digital service Twitter
  37. Trigger/ Goal Email New follower New like With feedback
  38. Email New follower New like With feedback Trigger/ Goal
  39. Engagement loop Feedback Action Progress Trigger / Goal
  40. Engagement loop Feedback Action Progress Motivation Challenge Trigger / Goal
  41. 1. Combine behaviour chain and happy list and think of an interesting challenge (= the hard part) 2. Create and map the engagement loop Your mission 10 min
  42. @thijsdevries Thank you! Want to unlock more information?

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