Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Gamification for startups Slide 1 Gamification for startups Slide 2 Gamification for startups Slide 3 Gamification for startups Slide 4 Gamification for startups Slide 5 Gamification for startups Slide 6 Gamification for startups Slide 7 Gamification for startups Slide 8 Gamification for startups Slide 9 Gamification for startups Slide 10 Gamification for startups Slide 11 Gamification for startups Slide 12 Gamification for startups Slide 13 Gamification for startups Slide 14 Gamification for startups Slide 15 Gamification for startups Slide 16 Gamification for startups Slide 17 Gamification for startups Slide 18 Gamification for startups Slide 19 Gamification for startups Slide 20 Gamification for startups Slide 21 Gamification for startups Slide 22 Gamification for startups Slide 23 Gamification for startups Slide 24 Gamification for startups Slide 25 Gamification for startups Slide 26 Gamification for startups Slide 27 Gamification for startups Slide 28 Gamification for startups Slide 29 Gamification for startups Slide 30 Gamification for startups Slide 31 Gamification for startups Slide 32 Gamification for startups Slide 33 Gamification for startups Slide 34 Gamification for startups Slide 35 Gamification for startups Slide 36 Gamification for startups Slide 37 Gamification for startups Slide 38 Gamification for startups Slide 39 Gamification for startups Slide 40 Gamification for startups Slide 41 Gamification for startups Slide 42 Gamification for startups Slide 43 Gamification for startups Slide 44 Gamification for startups Slide 45 Gamification for startups Slide 46 Gamification for startups Slide 47 Gamification for startups Slide 48 Gamification for startups Slide 49
Upcoming SlideShare
Acquire New Users with Better Activation
Next

110 Likes

Share

Gamification for startups

This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015.

Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Gamification for startups

  1. Gamification for startups @thijsdevries
  2. + =
  3. “Surfen is afzien, pijn lijden, liters zeewater inslikken, omver geslagen worden om vervolgens weer meters teruggeworpen te worden. Kortom, surfen is pure frustratie. Althans in het begin. Maar zo zout als het zeewater, zo zoet is het gevoel als je je allereerste golf surft. Dat gevoel is euforisch!”
  4. Gaming is mostly frustration
  5. Autonomy, Mastery & Purpose
  6. Richard Ryan & Edward Deci A motivational approach to self (1991) Self Determination Theory
  7. Autonomy
  8. Mastery
  9. Purpose
  10. Daniel Pink “If you want to intrinsically motivate people, you need autonomy, mastery and purpose.” Drive (2011)
  11. Gamification?
  12. Gamification? Applying game elements and techniques to non-gaming contexts. Developing game-like experiences in the real world to intrinsically motivate people.
  13. Gamification
  14. How do you gamify?
  15. How do you motivate someone to do something?
  16. How do you motivate someone to do something? Only works when It makes this person (eventually) happy It makes this person better (skills) It makes this person wiser (knowledge)
  17. Raph Koster “Fun is just another word for learning.” A Theory of Fun for Game Design (2005)
  18. Kathy Sierra “Don't build a better product, build better users.” Badass: Making Users Awesome (2015)
  19. 1. Find someone next to you. Say hi! 2. How do you motivate [which users] to [perform what goal]? 3. Write down the behaviour chain 4. Make a list of what your users like to do Your mission 10 min
  20. How do you motivate primary school pupils to go to school? How do you motivate young parents to save money? Examples
  21. How do you motivate someone to do something?
  22. How do you motivate someone to do something? Only works through Interesting challenges Not too easy, not too hard In small steps
  23. 1. People have an epiphany (self-realisation) 2. Physical or social context is changed 3. Through a sequence of baby steps …and keep doing this
  24. Skills / Time Difficulty
  25. Skills / Time Difficulty Boredom Aversion
  26. Engagement loops
  27. FeedbackAction Engagement loop
  28. Earn money Buy streets / houses / hotels Boardgame Monopoly
  29. Improve your car Win a race Videogame Need for Speed
  30. Reply / New follower Tweet Digital service Twitter
  31. Direct Appeal to motivation Message Sound Point Badge Feedback
  32. Direct Appeal to motivation Message Sound Point Badge Feedback
  33. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
  34. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
  35. FeedbackAction Progress Engagement loop
  36. New followerTweet Amount of followers Digital service Twitter
  37. Trigger/ Goal Email New follower New like With feedback
  38. Email New follower New like With feedback Trigger/ Goal
  39. Engagement loop Feedback Action Progress Trigger / Goal
  40. Engagement loop Feedback Action Progress Motivation Challenge Trigger / Goal
  41. 1. Combine behaviour chain and happy list and think of an interesting challenge (= the hard part) 2. Create and map the engagement loop Your mission 10 min
  42. @thijsdevries Thank you! Want to unlock more information?
  • DennisKappen

    Nov. 30, 2018
  • AidinZiapour

    Aug. 28, 2016
  • AlirezaRanjbarSHoura

    Aug. 20, 2016
  • anndemarle

    Jul. 13, 2015
  • marilazari

    Jul. 12, 2015
  • gastonsc

    Jul. 5, 2015
  • Marigo

    Jun. 23, 2015
  • LimeStreem

    May. 27, 2015
  • OkerekeJohn

    Apr. 29, 2015
  • mssnave

    Apr. 25, 2015
  • gonzalezmariojose

    Apr. 20, 2015
  • KevinChen3

    Apr. 16, 2015
  • Markbronner

    Apr. 9, 2015
  • georgecohta

    Apr. 7, 2015
  • yudaiushiro

    Apr. 5, 2015
  • HamkaRauf

    Apr. 4, 2015
  • ErikUilenhoed

    Apr. 4, 2015
  • ShukriRasool1

    Apr. 2, 2015
  • jasonli1880

    Apr. 2, 2015
  • bditl

    Apr. 2, 2015

This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015. Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.

Views

Total views

12,099

On Slideshare

0

From embeds

0

Number of embeds

1,430

Actions

Downloads

0

Shares

0

Comments

0

Likes

110

×