![1. Find someone next to you. Say hi!
2. How do you motivate [which users] to [perform what goal]?
3. Write down the behaviour chain
4. Make a list of what your users like to do
Your mission
10 min](https://image.slidesharecdn.com/uprise-gamification-150327050007-conversion-gate01/75/gamification-for-startups-26-2048.jpg?cb=1664975717)
Gamification for startups
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This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015. Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.
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Gamification for startups
- 2. + =
- 6. “Surfen is afzien, pijn lijden, liters zeewater inslikken, omver geslagen worden om vervolgens weer meters teruggeworpen te worden. Kortom, surfen is pure frustratie. Althans in het begin. Maar zo zout als het zeewater, zo zoet is het gevoel als je je allereerste golf surft. Dat gevoel is euforisch!”
- 9. Autonomy, Mastery & Purpose
- 10. Richard Ryan & Edward Deci A motivational approach to self (1991) Self Determination Theory
- 11. Autonomy
- 12. Mastery
- 13. Purpose
- 14. Daniel Pink “If you want to intrinsically motivate people, you need autonomy, mastery and purpose.” Drive (2011)
- 15. Gamification?
- 16. Gamification? Applying game elements and techniques to non-gaming contexts. Developing game-like experiences in the real world to intrinsically motivate people.
- 20. Gamification
- 21. How do you gamify?
- 22. How do you motivate someone to do something?
- 23. How do you motivate someone to do something? Only works when It makes this person (eventually) happy It makes this person better (skills) It makes this person wiser (knowledge)
- 24. Raph Koster “Fun is just another word for learning.” A Theory of Fun for Game Design (2005)
- 25. Kathy Sierra “Don't build a better product, build better users.” Badass: Making Users Awesome (2015)
- 26. 1. Find someone next to you. Say hi! 2. How do you motivate [which users] to [perform what goal]? 3. Write down the behaviour chain 4. Make a list of what your users like to do Your mission 10 min
- 27. How do you motivate primary school pupils to go to school? How do you motivate young parents to save money? Examples
- 28. How do you motivate someone to do something?
- 29. How do you motivate someone to do something? Only works through Interesting challenges Not too easy, not too hard In small steps
- 30. 1. People have an epiphany (self-realisation) 2. Physical or social context is changed 3. Through a sequence of baby steps …and keep doing this
- 33. Engagement loops
- 35. Earn money Buy streets / houses / hotels Boardgame Monopoly
- 36. Improve your car Win a race Videogame Need for Speed
- 37. Reply / New follower Tweet Digital service Twitter
- 40. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
- 41. Progress Over time Suggest next goal Status Progress bar Cumulative points Leaderboard Levels
- 43. New followerTweet Amount of followers Digital service Twitter
- 44. Trigger/ Goal Email New follower New like With feedback
- 45. Email New follower New like With feedback Trigger/ Goal
- 48. 1. Combine behaviour chain and happy list and think of an interesting challenge (= the hard part) 2. Create and map the engagement loop Your mission 10 min
- 49. @thijsdevries Thank you! Want to unlock more information?