14. Persona – Ellen Ellen has just entered her senior year at Lincoln High School in St. Louis, Missouri. She enjoys speech and English class, hates trigonometry, and is active in the tennis club. Her parents both work full time. …
15. Persona – Robin Robin is a product manager for an enterprise B2B vendor with a direct sales force. She manages all aspects of product management for three products. She is 35 years old with a college degree and some MBA classes. She earns $85,000 a year and is eligible for an $8,000 bonus based on…
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Editor's Notes
George Olsen Focal —These are the primary users who are the product ’s target. Secondary —They also use the product and we ’ll satisfy them when we can. But their needs can be sacrificed to meet the needs of focal users. Unimportant —Infrequent, unauthorized, or otherwise low-priority users. Affected —They don ’t use the product but are affected by it. For example, one member of the family may do the research when buying a car, but the others—who are usually involved in the decision—will be affected by that person’s work. Exclusionary —We ’re not designing for them. Period. Stakeholders —
![Personas ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)