Presenting your App concept

1. Writing
Assignment IV
THE ART OF PITCHING A CONCEPT

2. Who is your Audience? Target
demographic

3. Define your Audience-

4. What does
it do?
State what it does. Apps are
usually single purpose with a few
features on the side. You can’t
say:
“A really cool app that makes
really cool thing X happen
effortlessly”.
That’s unclear, Instead-
“A simple app that acts like a
hand-held notebook for me to
write my ideas.”

5. The Premise (Why should this exist
and what’s your inspiration for it?)
▶ What need, desire, or
problem does it
answer?
▶ What GAP do you
think it fills?

6. The Proof (How it will be
successful)
What are your goals or
expectations of this
app as far as its
appeal? Tell a Story

7. Student Pitch/ Presentation
Samples
Below Competency_ Budgeting Buddy
Meets Competency_My College Roommate
Exceeds Competency_Campus Bulletin

8. A Pitch in Action

9. Shark Tank App Pitch

10. Shark Tank and GMA Hosts
Robin’s Pitch
▪ Robin Roberts

11. GMA Host Pitch Ideas
▪ George Stephanopoulos
▪ Ginger Zees
▪ Amy Robach

12. Get Inspired & Motivated

13. App Ideas Links
▪ Ted Talk- Thomas Suarez, 12 Year old App Developer
▪ APP that plans your Coffee Route
▪ Stanford Student Develops APP to study Heart Health

14. Presentation Software Tutorials
Using PowerPoint
Using Prezi
Using Keynote

15. Works Cited
▶ Elliot , F. “The Five Ps of Pitching an App.” Giant
Interactive , 12 Oct. 2012, giant-
interactive.com/the-five-ps-of-pitching-an-app-
idea/.