Access all of the marketing resources from Tech Tuesday's May 10, 2016 presentation.

1. Tech Tuesday
New Media in the New Economy

2. Table of Contents
Inbound Marketing
Buyer Personas
Competitor Analysis
Content Strategy
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Social Media Strategy
Social Media Advertising
Key Performance Indicators

3. Inbound Marketing

4. Inbound Marketing
The Basics
Inbound marketing is a method
and a strategy.

5. Inbound Marketing
Read this book!
David Meerman Scott is the Godfather
of inbound marketing.

6. Inbound Marketing
Get Certified!
This free online course will teach
you everything you need to know
about the inbound marketing
methodology.

7. Buyer Personas

8. Buyer Personas
Adele Revella
She taught David Meerman Scott
everything he knows about buyer
personas.

9. Buyer Personas
5 Rings of Insight
Focus only on characteristics that
tell you how to persuade your
buyer.
1. Priority Initiative - What business
conditions trigger this buyer’s decision to
look for our product or service?
2. Success Factors - What results or
outcomes does this persona expect from
our product or service?
3. Perceived Barriers - What attitudes or
concerns prevent this buyer from
purchasing our product or service?
4. Decision Criteria - What features of our
product or service does this persona
evaluate when comparing alternatives?
5. Buyer’s Journey - What steps does this
persona go through to make a decision
and is anyone else involved?

10. Competitor Analysis

11. Competitor Analysis
Website Grader
See how your website compares
to the competition.

12. Content Strategy

13. Content Strategy
Template
Download this Content
Marketing Planning Template
to get started on your content
plan.

14. Search Engine Optimization
(SEO)

15. Search Engine Optimization
Keyword Planner
Use Google Adwords Keyword Planner to
view competitors’ keywords and research
other relevant keywords to incorporate
into your website.

16. Search Engine Marketing
(SEM)

17. Search Engine Marketing
Google Adwords
If you’re non-profit organization, sign up
for Google for Nonprofits, and apply for a
Google Grant to receive up to $10,000 per
month in free Google Ads.

18. Email Marketing

19. Email Marketing
Don’t Suck at Email
You’ll learn:
● Why you should send newsletters
● Mistakes to avoid
● How to measure success
● How to create a successful newsletter
● Best practices examples

20. Social Media Strategy

21. Social Media Strategy
Free Download
Discover best practices, simplify
monitoring, grow your following and more
with this Social Media Strategy Kit.

22. Social Media Advertising

23. Social Media Advertising
Custom & Tailored
Audience Targeting
Make your content magically appear in the
newsfeeds of people in your contact
database as well as those who have recently
visited your website.
● Facebook Custom Audiences
● Twitter Tailored Audiences

24. Key Performance Indicators

25. Key Performance Indicators
Free KPI Tracking Spreadsheet
Set goals for your team and measure success. Use
Excel to track company goals and progress. Hold
your departments accountable.

26. Links to Resources
The New Rules of Marketing and PR
Inbound Marketing Certification
Buyer Persona Institute
Website Grader
Content Planning Template
Google Adwords Keyword Planner
Google for Nonprofit Grants
How to Create Email Newsletter That
Don’t Suck
Social Media Strategy Kit
Facebook Custom Audiences
Twitter Tailored Audiences
KPI Tracking Spreadsheet

27. Thank you!
Contact me at keely@keelysaye.com