Using social media as a business tool: Benefits, risks and strategies

Using social media as a business tool Keith De La Rue Monday, 11 October 2010 http://www.flickr.com/photos/londonmatt/

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/eamoncurry/

Quick poll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/emrank/

Trust & openness The new paradigm http://www.flickr.com/photos/23912576@N05/

Social computing ,[object Object],[object Object],http://www.flickr.com/photos/shivaj/ http://www.euansemple.com/

Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/mariareyesmcdavis/

The impact of change ,[object Object],[object Object],http://www.flickr.com/photos/biscuitsmlp/

Falling boundaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/icanchangethisright/

What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/21560098@N06/

How Chocolate Can Save the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/dantaylor/ http://s.hbr.org/bPw0xd

What is trust? ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/notsogoodphotography/

The myth of control ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/soldiersmediacenter/

The importance of people http://www.flickr.com/photos/jamescridland/

Organisations today are complex http://www.flickr.com/photos/odreiuqzide/

Because they depend on people http://www.flickr.com/photos/beglen/

[object Object],http://www.flickr.com/photos/isayx3/

Not a new idea… ,[object Object],[object Object],[object Object],[object Object],http://traction.tractionsoftware.com/traction/permalink/Blog1163

People create value ,[object Object],[object Object]

McKinsey Research ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/cell105/

What is the result? ,[object Object],[object Object],http://www.engageforchange.com/

All of us are smarter than any of us ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/stephanridgway/

Cognitive rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=u6XAPnuFjJc

Benefits, Risks, Challenges http://www.flickr.com/photos/what_i_see/

Should we be worried? ,[object Object],[object Object],http://www.flickr.com/photos/spaceodissey/ http://www.gapingvoid.com/

Risks ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/kevincollins/

http://www.flickr.com/photos/mcleod/

“ Workplace tweeps good for business” ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/arcticpuppy/ http://www.abc.net.au/news/stories/2010/09/21/3018128.htm

To engage or not to engage ,[object Object],[object Object],http://www.flickr.com/photos/16961193@N06/

There must be an easier way ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/joeshlabotnik/

What’s wrong with this message? http://twitter.com/realhughjackman

http://www.flickr.com/photos/paulpod/

The OzCollab Survey ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why buy collaborative systems? http://ozcollab.com/

Community interaction – ‘SCENT’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://sites.google.com/site/stangarfield/home/ http://www.flickr.com/photos/misteraitch/

Blog as a community site http://www.melbournekmlf.org/

Calendar of events http://www.melbournekmlf.org/?page_id=84

Wiki - building a body of knowledge http://knowledgebucket.wik.is/

Microblogging http://www.yammer.com/

Networking, awareness, chat http://www.facebook.com/smcmelb

Moving out - Facebook Business Page http://www.facebook.com/pages/Change-Management-Toolbox/111234982232145

The power of apps ,[object Object],[object Object],[object Object],http://www.facebook.com/burgerking http://www.youtube.com/watch?v=ypmfs3z8esI

The Facebook ‘like’ button http://www.zazz.com.au/

Bragging rights http://www.zazz.com.au/

http://www.twitter.com/kdelarue

http://www.cpaaustralia.com.au/

The small accounting firm http://www.realbalance.com.au/

Promotion and connection http://www.twitter.com/realbalance

The audience is listening http://rossdawsonblog.com/socialnetworkusage_Apr101.html April 2010

… and interacting http://www.parkyoung.com.au/

Don’t turn off your phone… … it’s all now available everywhere

@kdelarue 0418 51 7676 [email_address] http://acknowledgeconsulting.com/ Build your profile Join your networks Create your future…

Using social media as a business tool: Benefits, risks and strategies

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Using social media as a business tool: Benefits, risks and strategies