Generating and Tracking Leads With Social Media
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This presentation was given at the 2010 Marketing Profs B2B Forum
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Generating and Tracking Leads With Social Media
- 1. Driving and Measuring B2B Conversations, Leads and Sales with Social Media Marketing A.K.A. Could You Get A Longer Presentation Title?
- 3. Kyle Flaherty Dir. Of Marketing, BreakingPoint Twitter: @kyleflaherty eMail: [email_address] Blog: www.dancewithstrangers.com Kipp Bodnar Inbound Marketer, Hubspot Twitter: @kbodnar32 eMail: [email_address] Blog: Blog.HubSpot.com
- 5. But Really Because We Take “Social Media” Slides Like This One…
- 6. … And Turn It Into This
- 9. The Art of the Conversation
- 11. If You Plan To Use Social Media For Branding, Just Buy A Freakin Print Ad
- 14. Blog to Generate More Interesting Content Median Monthly Leads* Sample size: 1,400 customers. * Includes 3 months of lead data(11/09– 1/10).
- 15. Create Enough Blog Content # of Blog Articles Ranges** Median Monthly Leads Sample size: 762 customers. *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10) **Each range includes article data for approximately 25% of customers. Impact of Blog Size* on Monthly Leads This group does no better than customers without blogs
- 16. You are a vertically integrated publisher Become Vertically Integrated Publisher
- 18. Leads Tripled When CTA Added To Posts
- 19. Google Ad Manager Serve Your Own “Ads” For Free
- 21. Facebook To Get Found -Ad social sharing plugins -Take time to moderate your page -Republish evergreen content
- 22. -Write guest blog posts to build links -Use Websitegrader.com and SEOmoz.com to optimize on page SEO - Give your landing pages the opportunity to rank in search
- 23. Understand Lead and Traffic Segmentation
- 24. Segment Your Social Sources Conversion Rates
- 25. The Art of Tracking the Conversation
- 26. . . . . Drip, Drip, Drip
- 27. 5 Steps To Track Conversions On The Social Web
- 32. 5. Learn New Skills
- 34. Lead Tracking
- 35. Tracking Leads Based on Activity (ahem, Conversation)
- 41. 5. Purchase “Friendly” Tools
- 42. ?’s
Editor's Notes
- Why are we here? Really why are we here. To achieve one goal that all of us in this room care about.
- Why us? Simple We love leads.
- Ask the audience who is sick of seeing these same social media slides?
- What is the point of all these graphs? Your business should be a vertically integrated publisher.