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Kirsty Hulse how to make your content marketing cheap, scalable and effective - Nottingham Digital Summit

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As the internet becomes increasingly saturated with "great content", our target audiences are expecting more and more from our content efforts. Earning links, getting cut through and creating content that stands out is harder than ever. How can we execute effective content marketing campaigns, that are exciting and will generate results, without spending thousands on expensive execution? Kirsty will talk through practical tools and tips on how to create content that delivers results, without breaking the bank.

Published in: Marketing
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Kirsty Hulse how to make your content marketing cheap, scalable and effective - Nottingham Digital Summit

  1. 1. CMO Direct conversion and revenue Content Team Onsite engagement metrics and traffic Social Team Reach and engagement SEO/Growth Team Links from other sites and traffic PR Team Coverage and brand awareness UX team Onsite engagement metrics and conversion @kirsty_hulse
  2. 2. @kirsty_hulse + +
  3. 3. AMAZING IDEA + GREAT ASSET = Links AMAZING IDEA + DATA = Links STRONG DATA + AMAZING IDEA = Links 507 backlinks 132 ref domains 3.6k shares
  4. 4. 370 backlinks 125 ref domains 3.2k shares
  5. 5. @kirsty_hulse
  6. 6. @kirsty_hulse
  7. 7. @kirsty_hulse
  8. 8. @kirsty_hulse
  9. 9. @kirsty_hulse
  10. 10. 147 backlinks 93 ref domains 150k + shares
  11. 11. @kirsty_hulse
  12. 12. @kirsty_hulse
  13. 13. @kirsty_hulse
  14. 14. @kirsty_hulse
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  16. 16. @kirsty_hulse
  17. 17. @kirsty_hulse
  18. 18. Regionally based
  19. 19. @kirsty_hulse
  20. 20. $25
  21. 21. Free
  22. 22. Free
  23. 23. @kirsty_hulse
  24. 24. Link to client Link to architects we partnered with
  25. 25. @kirsty_hulse
  26. 26. @kirsty_hulse
  27. 27. @kirsty_hulse
  28. 28. @kirsty_hulse

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