What is communication? what are the different forms of communication, communication process.

1. Technical
Communication
KAMAL SUBEDI
BOSTON INTERNATIONAL COLLEGE
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2. Page 2
What is Communication?
 Communication is “the transmission of information
and meaning from one individual or group to
another.”
 The crucial element in this definition is meaning.
 Communication has as its central objective the
transmission of meaning.
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Natures of Communication
 Communication is related to human activity
 Communication involves two or more parties
 Communication could be one-way or maybe two-way
process
 Success of communication depends on a proper
understanding of the parties involved
 Conversation in organization flows in a variety of
styles
 Communication is media or channel based
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Communication Process
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SENDER/ENCODER1
MESSAGE2
MEDIUM/CHANNEL3
RECIPIENT/DECODER4
FEEDBACK5
CONTEXT6

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Communication Process
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Sender Message Channel Medium Receiver
Context Feedback

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Models of Communication
 Laswell’s (1948) Model of Communication
 Shannon and Weaver’s Model of communication
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Who
(said)
What
In what
channel
With what
effect
To
whom =
Info
source
Encoder Decoder DestinationChannel
Noise Feedback

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Contd.
 Schramm’s Model of Communication
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Message
Feedback
Encoder
Source
Decoder
Encoder
Source
Decoder
Source’s of field
of experience
Receiver’s field of
experience

8. Page 8
Wood’s model of communication
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Communication
A’s field of
experience
Communication
B’s field of
experience
Time1
Time2
Time3
Noise
Communicator A
Communicator B
Shared field of
experience
Symbolic
interactions
over time

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Principles of Communication
The principles of communication are categorized as
“7Cs” of effective communication.
 Clarity
 Completeness
 Conciseness
 Concreteness
 Consideration
 Correctness
 Courtesy
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Categorizing Communication
Fields, Tradition or Levels
 Intra-personal communication
 Inter-personal communication
 Group communication
 Organizational communication
 Public communication
 Intercultural communication
 Mass and social media communication
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Contd.
Context
 Non-Mediated
 Mediated
Modes
 Non-verbal communication
 Verbal communication
Audience
 Community communication
 Consumer communication
 Family communication
 Public communication
 Youth communication
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12. Page 12
Contd.
Specialty Areas
 Business Communication
 Development Communication
 Health Communication
 Management Communication
 Popular communication
 Professional communication
 Science communication
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Thank You 