Business Research Methods-project work

1. PROJECT WORK
KAMAL SUBEDI
BBA 5th Semester
Boston International College
Business Research Methods5/19/2016
Business Research Methods
© Kamal Subedi, 2016

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Project work
 Project work is an organized, systematic and data-based
investigation of any activities or events within a specific situation
with the purpose of gathering and analyzing the data/information
that helps to the researchers/students to know about the
situation or reality of the ground and can generate more
knowledge in the related field and activity or event.
 It is a field based work
 It is performed under the guidance of the supervisor
 The project work passes through the inquiry, investigation,
observation and examination.
 The outcome of the project report is the discovery of the new
fact and knowing the reality of social and business activities.
© Kamal Subedi, 2016

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Purposes of project work
 To provide insight
 To develop communication skills
 To provide opportunity to work
 To promote students centered learning
 To develop skills of data collection and analysis
 To develop the reporting skills
© Kamal Subedi, 2016

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What is involved in project work?
 Selecting the relevant topic or issue for study
 Locating the sources of information
 Extracting the relevant information from these
sources
 Identifying the various dimensions of the problem or
issues
 Organizing and analyzing the data effectively
 Drawing conclusions
 Writing a report
© Kamal Subedi, 2016

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Methods of Project work
Project work
Exploratory/ Descriptive
Case study
Method
Small scale
survey method
Feasibility study
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Exploratory Study
 It is the preliminary step in which the main focus is on
achieving a clear view on the subject under
investigation
 Exploratory studies are done to explore more
information about the problem as very few research
are made on the same problematic topic
 Exploratory research are not formal but they are
unstructured
 Examining existing literatures
 Questioning knowledgeable individual and,
 Examining a few selected case
© Kamal Subedi, 2016

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Descriptive Study
 It is the study that simply describes something
 Ex. Demographic characteristics of employees, or a
profile or supplier, or the complaints regarding the
products by the customers.
 The descriptive study is useful and most commonly
used design of field or project work
 It is useful to describe the different aspects of the
situation
 It helps to present the data in meaningful form
© Kamal Subedi, 2016

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Case Study method
 It is a method of project work where a unit of business or
society or event is selected for the study.
 The main purpose of case study is to examine the total
system and environment of the study unit.
 While performing the case study the researcher must
collect the data about the present status, past
experiences and external and internal forces that
contribute to the situation.
 When the data are collected data analysis should be
done.
 It can be done on the real business life or in social
situation or in the field data and library case based on
published data.
© Kamal Subedi, 2016

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Small scale survey methods
 This method of project work is used to predict the
behavior of the human beings
 Researcher should collect the data using
questionnaire either open ended or close ended from
respondents
 Business organization use survey method to
understand the situation and solve the problem to
make plans or take a critical decisions.
 Survey can be performed by using, interviews, mail
survey, personal interview etc.
© Kamal Subedi, 2016

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Small scale survey methods
 Examples :
 Surveys of employee attitude
 Surveys of nature of jobs
 Surveys of restaurant diners
 Surveys of record system
 Surveys of salary scales
 Survey of visitors to the organization
© Kamal Subedi, 2016

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Feasibility study
 A study that is conducted to assess the potentiality of new
ideas scheme and business Is known as feasibility study.
 It critically analyses the operational, technical, market,
legal and cost benefit aspects of any projects or business
and tries to assess the potentiality of such projects and
business.
 The scope of the study, time frame, information needed
and the methodology to be used are to be decided in
advance.
 Ex. Feasibility study can be done regarding, production
and market potential of new product, cost benefit analysis
and situation of implementing the project/business in
particular area.
© Kamal Subedi, 2016

12. Thank you 
© Kamal Subedi, 2016