19 Ways Growth Hackers Acquire Customers
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19 Ways Growth Hackers Acquire Customers

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Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo ...

Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.

Traction book - which this slideshare is based on - introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.

Which of the 19 channels will be your ticket to growth?

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19 Ways Growth Hackers Acquire Customers 19 Ways Growth Hackers Acquire Customers Presentation Transcript

  • TTRUMPPSS 19 CHANNELS FOR GROWTH EEVVEERYYTTHIING
  • Traction Trumps Everything A startup is a company designed to grow fast...The only essential thing is growth. Everything else we associate with startups follows from growth. – Paul Graham ‘‘ ‘‘ Get ‘‘ ‘‘ Traction is growth. The pursuit of traction is what defines a startup. – Traction Book
  • Most Startups End in Failure Almost every failed startup has a product. What failed startups don’t have are enough customers. – Traction Book Get ‘‘ ‘‘
  • You Need a Traction Strategy The #1 reason that we pass on entrepreneurs we’d otherwise like to back, is their focusing on product to the exclusion of everything else. – Marc Andreessen Get ‘‘ ‘‘
  • Find Your Traction Channel If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking really hard about finding the single best distribution channel. – Peter Thiel Get ‘‘ ‘‘
  • You Need To Give Traction Attention The biggest mistake startups make when trying to get traction is failing to pursue traction in parallel with product development. Traction and product development are of equal importance and should each get about half your attention. This is what we call the 50% RULE: Get ‘‘ Spend 50% of your time on product and 50% on traction. – Traction Book ‘‘
  • Startups Get Traction Through 19 Different Channels We interviewed more than forty successful founders to educate you on these channels. Get 40+ Interviews
  • Viral Marketing Get your users to market for you. Companies that have used this channel successfully: Get CHANNEL 01
  • Public Relations (PR) Get your name out there via traditional media. Companies that have used this channel successfully: Get CHANNEL 02
  • Unconventional PR Do stunts and treat your customers outrageously well, and word will spread. Companies that have used this channel successfully: Get CHANNEL 03
  • Search Engine Marketing Reach hundreds of millions of people by advertising on search engines. Companies that have used this channel successfully: Get CHANNEL 04
  • Social and Display Ads Advertise on social media and websites to reach millions of potential customers. Companies that have used this channel successfully: Get CHANNEL 05
  • CHANNEL 06 Reach customers offline via TV, Radio and Print advertising. Companies that have used this channel successfully: Get Offline Ads
  • CHANNEL 07 Search Engine Optimization (SEO) Get to the top of search engines. Companies that have used this channel successfully: Get
  • Content Marketing Use your blog to educate and reach customers. Companies that have used this channel successfully: Get CHANNEL 08
  • Email Marketing Reach and convert your prospects with targeted emails. Companies that have used this channel successfully: Get CHANNEL 09
  • Engineering as Marketing Use engineering resources to build tools that acquire customers. Companies that have used this channel successfully: Get CHANNEL 10
  • Targeting Blogs Target popular blogs to reach new audiences. Companies that have used this channel successfully: Get CHANNEL 11
  • Business Development Use partnerships to acquire millions of customers. Companies that have used this channel successfully: Get CHANNEL 12
  • CHANNEL 13 Sell your product to enterprises and other customers. Companies that have used this channel successfully: Get Sales
  • Affiliate Programs Get affiliates to sell your product for you. Companies that have used this channel successfully: Get CHANNEL 14
  • Existing Platforms Tie your growth to a larger platform like Facebook, Pinterest or the App Store. Companies that have used this channel successfully: Get CHANNEL 15
  • Trade Shows Get customers and partners by participating in industry trade shows. Companies that have used this channel successfully: Get CHANNEL 16
  • Offline Events Create an event to bring customers to you. Companies that have used this channel successfully: Get CHANNEL 17
  • Speaking Engagements Give speeches to groups of potential customers. Companies that have used this channel successfully: Get CHANNEL 18
  • Community Building Build a community around your company or product. Companies that have used this channel successfully: Get CHANNEL 19
  • 19 Traction Channels: Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Get 1 2 3 4 5 6 7 8 9 10 Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building 11 12 13 14 15 16 17 18 19
  • Traction Book provides startup founders and employees with the framework successful companies have used to find their distribution channels and get traction. We developed this framework with the help of the founders behind several of the biggest companies and organizations in the world: Jimmy Wales Alexis Ohanian Paul English Alex Pachikov Get
  • A STARTUP GUIDE TO GETTING CUSTOMERS Get the Book! GET THE BOOK Learn The Actionable Framework You Can Use to Get Traction