This document provides guidance on developing a social media strategy. It recommends defining objectives and goals, researching which social media platforms your target audience uses and who the key influencers are. It also stresses integrating social media with other online and offline initiatives, engaging with your audience, measuring results against your goals, and evaluating and improving your strategy over time.

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3. 2 Social...media?

4. Internet and mobile-based tools used for sharing and discussing information with people across space and time.

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6. Internet and mobile-based TOOLS used for sharing and discussing information with people across space and time.

7. STRATEGY

8. Objectives What are you trying to do?

9. Goals What do you hope to achieve? Think concrete, tangible, and quantifiable.

10. Target Audience Who do you want to reach?

11. Research What social media site should you use? Where is your audience hanging out? Who are your key influencers?

12. Integrate Social media should be a link between your online and offline initiatives. 11

13. Jump in! Activate your networks

14. 13 Engage Be proactive Respond and converse

15. 14 Measure Remember your goals? Let’s go back to that.

16. 15 Evaluate What worked? What didn’t?

17. 16 Rinse and Repeat Except do it better this time around

18. 17 Let’s apply this to your campaign.

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