Bravo Brechin Digital Angus presentation 25th jan 2014

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Bravo Brechin presentation workshop slides for Digital Angus on 25th Jan 2014.

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Bravo Brechin Digital Angus presentation 25th jan 2014

  1. 1. COMMUNITY ENGAGEMENT Lessons Learned Facebook Likes - 192 Approx Crowd - 800 Facebook Likes - 588 Approx Crowd - 2500 CURRENT FACEBOOK LIKES APPROX EVENT ATTENDANCE DEREK HARPER Bravo Brechin bravobrechin@gmail.com @dekharper DIGITAL ANGUS 25 JAN 2014 Facebook Likes - 885 Approx Crowd - 5000 Facebook Likes - 436 Approx Crowd - 1000
  2. 2. COMMUNITY ENGAGEMENT Lessons Learned DEFINE GOALS MOTIVATED PEOPLE COMMUNITY ASSETS NEGATIVE COMMENTS PR / MARKETING MEDIA ARCHIVE DIGITAL ANGUS 25 JAN 2014
  3. 3. COMMUNITY ENGAGEMENT Lessons Learned DEFINE GOALS PHOTO’S FOR FACEBOOK, LOCAL BIZ and LOCAL PRESS MAXIMISE THE IMPACT OF SEAN BATTY APPEARANCE DIGITAL ANGUS 25 JAN 2014
  4. 4. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 MOTIVATED PEOPLE VOLUNTEERS ARE KEY TO THE SUCCESS OF ANY COMMUNITY RUN ORGANISATION OR EVENT, TELL YOUR STORY, EMPOWER THEM, AND REWARD THEIR EFFORTS. People make everything work, when they’re well motivated amazing things can happen!
  5. 5. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 COMMUNITY ASSETS WORKING WITH LOCAL GROUPS AND ORGANISATIONS HELPS US REDUCE EVENT COSTS AND BUILD RELATIONSHIPS. CROSS PROMOTION OF PHOTO CONTENT AND ATTRACTS MORE VOLUNTEERS LOCAL BUSINESSES, FARMERS, COMMUNITY GROUPS, SCHOOLS AND VOLUNTEERS
  6. 6. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 NEGATIVE COMMENTS LION KING MEME PAINTS BRECHIN AS A DOUR DARK PLACE HITS NATIONAL PRESS WE TURN MEME TO SPIN THE OPPOSITE TO PROMOTE OUR EVENTS TURN THE LION INTO THE BRAVO MASCOT SPIN NEGATIVE TO A POSITIVE: OWN THE STORY
  7. 7. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 PR / MARKETING WE CREATED POSTERS TO PROMOTE OUR EVENTS, POSTED ON FB AND DISPLAYED ON LOCAL BUSINESSES WINDOWS. SHOP LOCAL AND WIN PROMOTION TO SUPPORT LOCAL BUSINESS AWARENESS OF EVENT AND EXPOSURE FOR LOCAL BUSINESSES
  8. 8. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 MEDIA ARCHIVE WE HIRED PHOTOGRAPHER FOR OUR HARLEY EVENT ASSIGN VOLUNTEER TO TAKE PHOTO/VIDEO AT EVENTS BUILD ARCHIVE OF STOCK CONTENT PHOTO’S ARE KEY TO SOCIAL MEDIA, BUILD YOUR ARCHIVE OF QUALITY CONTENT
  9. 9. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 BRAVO BRECHIN - SOCIAL MEDIA STRATEGY 2014 Expand Social Media Network Youtube, Twitter, Pinterest, Google+ Expand Social Media Content questions, polls, surveys, branded content Expand Local Network Reach out to more groups, skillshare Define Goals and Roles Double event likes, training, assign admins and tasks PR/Marketing guides/plan Event PR timeline, build a media team with high school

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