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The Secrets to Building a Dominant Media Property - Confab MN Central 2014
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The Secrets to Building a Dominant Media Property - Confab MN Central 2014

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Joe Pulizzi's presentation on how the Content Marketing Institute evolved and built it's media platform into the leading training and education destination for content marketing. Includes the …

Joe Pulizzi's presentation on how the Content Marketing Institute evolved and built it's media platform into the leading training and education destination for content marketing. Includes the editorial mission statement, leveraging collaborative publishing, a defined influencer strategy and focusing on the revenue goals.

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  • www.slideshare.net/juragankopi71
    Kopi Cleng asli Murah, Kopi Cleng Top, Kopi cleng jogja, kopi clengKesehatan Vitalitas Pria Obat Sehat Herbal Special Toko Online ' MENJUAL' kopi Cleng
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  • Myself Goutam Bagchi Executive Consultant Of Questkon Consultancy Service & Business Services .I am an educated person residing at Malda TownMaldah, West Bengal, India .Myself have complete the B.com/LLB Degree and having 27 years Sales & Marketing Experience in FMCG/Pharmaceuticals/OTC/Dairy/Petroleum Coke/Cosmetics Products Sales and Franchisee and Channel Development in Various Company in India. Being The Executive Consultant of Questkon Consultancy Services & Business Services I have develop several Blog, Questkon Consultancy Services Channel on You Tube,and Questkon Consultancy Services & Business Services Channel on You Tube,Member of Various Organization & Community
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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
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    • 1. @JoePulizzi JOE PULIZZI’S PRESENTATION: The Secrets to Building a Dominant Media Property
    • 2. @JoePulizzi There Is One Key to a Successful Presentation
    • 3. @JoePulizzi 3 Image courtesy of Pooky Poetry
    • 4. @JoePulizzi
    • 5. @JoePulizzi Disclaimer
    • 6. @JoePulizzi 1. Concept to Business Model 2. Research/Lists/Partnerships as a Kickstart 3. 3 Legs of the Stool 4. Subscribers (not Social Media) 5. Influencer Program 6. Staffing 7. SEO 8. Finding Your Graceland
    • 7. @JoePulizzi History (Short Version)
    • 8. @JoePulizzi
    • 9. @JoePulizzi
    • 10. @JoePulizzi
    • 11. @JoePulizzi
    • 12. @JoePulizzi $250k revenues Bleeding Cash
    • 13. @JoePulizzi Pivot to a Media Business Model
    • 14. @JoePulizzi Problem “It’s Just Us”
    • 15. @JoePulizzi Collaborative Publishing
    • 16. @JoePulizzi
    • 17. @JoePulizzi
    • 18. @JoePulizzi
    • 19. @JoePulizzi $6m revenues 3x Inc 500
    • 20. @JoePulizzi From Concept to Business Model
    • 21. @JoePulizzi
    • 22. @JoePulizzi
    • 23. @JoePulizzi
    • 24. @JoePulizzi Your Sweet Spot What You Know What Your Audience Cares About
    • 25. @JoePulizzi Your Sweet Spot What You Know What Your Audience Cares About $$$$
    • 26. @JoePulizzi Your Sweet Spot What You Know What Your Audience Cares About $$$$ Leader Expert/ Source In the World???
    • 27. @JoePulizzi
    • 28. @JoePulizzi
    • 29. @JoePulizzi 10% Acceptance
    • 30. @JoePulizzi
    • 31. @JoePulizzi
    • 32. @JoePulizzi Sales Savings Sunshine
    • 33. @JoePulizzi
    • 34. @JoePulizzi Revenue Sources 1. Advertising 2. Subscriptions 3. Premium content 4. Events 5. Cross-media promotion 6. Crowdfunding 7. Micropayments 8. Philanthropy/Donations 9. Product Sales Read more: http://www.politico.com/maga zine/story/2014/05/marc-andreesen- why-im-bullish-on-the-news- 105921.html#ixzz30hjiViXc
    • 35. @JoePulizzi briancromer.com
    • 36. @JoePulizzi Content Sources 1. Physical Events 2. Print Magazine 3. Webinars (2 per month) 4. Weekly eNewsletter 5. Daily eNewsletter 6. Research 7. Consulting 8. Podcasts
    • 37. @JoePulizzi Content Sources 1. Physical Events 2. Print Magazine 3. Webinars (2 per month) 4. Weekly eNewsletter 5. Daily eNewsletter 6. Research 7. Consulting 8. Podcasts
    • 38. @JoePulizzi Content Velocity
    • 39. @JoePulizzi Content Velocity 1. Bigger Events – 2x/yr 2. Workshops – 4x/yr 3. Chief Content Officer magazine – 6x/yr 4. Webinars (2 per month) – 24/yr 5. Weekly eNewsletter – 52/yr 6. Daily eNewsletter – 365/yr 7. Research – 1x10 8. Podcasts – 52/yr 9. Training – Every month
    • 40. @JoePulizzi The Key Metric – Email Subscribers
    • 41. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
    • 42. @JoePulizzi
    • 43. @JoePulizzi
    • 44. @JoePulizzi #CMWorld Twitter Chats
    • 45. @JoePulizzi CREATE A WHY FOR EACH CHANNEL
    • 46. @JoePulizzi Channel Plan Twitter - Announcements, News, Recognition = Increased website traffic - Chats, Conversations = Increased demand gen, build CM community online Instagram - Event photos = tagging people, building audience, getting in event hashtag streams, building community - NEVER PROMOTIONAL. EVER. - Getting to know CMI/photos from JP/RR on the road, photos of team planning sessions SlideShare - Research = thought leadership/expertise, helpful. Goal to drive downloads for lead gen - CCO SlideShares = CCO subscriptions - Fun/Misc SlideShares = brand awareness, demand gen, event registrations – depending on presentation
    • 47. @JoePulizzi
    • 48. @JoePulizzi Leverage Influencers the Build an Audience
    • 49. @JoePulizzi
    • 50. @JoePulizzi Sales Content Marketing Influencer Sharing
    • 51. @JoePulizzi
    • 52. @JoePulizzi 52
    • 53. @JoePulizzi
    • 54. @JoePulizzi54
    • 55. @JoePulizzi55
    • 56. @JoePulizzi The Sharing Economy
    • 57. @JoePulizzi Guest Appearances are Critical • Last five years – over 400 different guest posts, interviews or webinars
    • 58. @JoePulizzi
    • 59. @JoePulizzi
    • 60. @JoePulizzi Content Performance
    • 61. @JoePulizzi
    • 62. @JoePulizzi
    • 63. @JoePulizzi Staffing
    • 64. @JoePulizzi Daily Content Staff 1. Michele Linn (Content Director) 2. Jodi Harris (Managing Editor) 3. Proofreader 4. SEO Title Editor
    • 65. @JoePulizzi Extended Content Staff 1. Michele Linn (Content Director) 2. Jodi Harris (Managing Editor) 3. Proofreader 4. SEO Title Editor 5. Research Director 6. Magazine Editor 7. Creative Director 8. Project Manager 9. Marketing Director
    • 66. @JoePulizzi Finding Your Graceland
    • 67. @JoePulizzi
    • 68. @JoePulizzi 60% Engage in 3+
    • 69. @JoePulizzi 1. Find a niche where you can actually be the leading expert in the world. 2. Make sure there is money being spent in that niche, and you understand how you will make money. 3. Focus on Email Subscribers above all else as the key metric. 4. Influencers and partnerships are key (especially if you don’t have money). 5. As you grow, there will be one key revenue activity that becomes your center of gravity.
    • 70. @JoePulizzi
    • 71. @JoePulizzi Joe Pulizzi joe@contentinstitute.com