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6 Steps to Creating a Content Marketing Strategy - #SMMW15

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Joe Pulizzi
Joe Pulizzi

The document outlines six steps to creating an effective content marketing strategy: 1) Identify your sweet spot by finding the intersection of your knowledge and customer needs. 2) Tilt your content beyond your sweet spot to expand your audience. 3) Build your base through consistent delivery of one content type on one main platform over time. 4) Harvest your audience by engaging them across multiple platforms. 5) Diversify your content types and platforms. 6) Monetize your content through methods like advertising, sponsorships, products, and services. The key is to first focus on building a large audience before attempting to monetize.

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@JoePulizzi Six Steps To Creating a Content Marketing Strategy ThatJust Won’t Quit 6 Steps to Creating a Content Marketing Strategy Joe Pulizzi @JoePulizzi Content Marketing Institute
@JoePulizzi@JoePulizzi |
@JoePulizzi 2 of 3 Marketers
@JoePulizzi MY STORY
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@JoePulizzi Was I alone?
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@JoePulizzi
@JoePulizzi First, build an audience. Then, monetize it.
@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
@JoePulizzi The Sweet Spot
@JoePulizzi Knowledge or Skill Passion Sweet Spot
@JoePulizzi Knowledge or Skill Customer Pain Point Alternative Sweet Spot
@JoePulizzi Columbia Missourian
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@JoePulizzi
@JoePulizzi Backyard Poultry Teaching Sweet Spot
@JoePulizzi The Content Tilt
@JoePulizzi Ann Reardon 100 YouTube Subscribers In January, 2012
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@JoePulizzi Food Scientist Education
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@JoePulizzi More examples here
@JoePulizzi
@JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt
@JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
@JoePulizzi • Google Trends
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi | What do all media companies do that you do not with your content?
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
@JoePulizzi Building the Base
@JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi One Content Type + One Platform + Time
@JoePulizzi Harvesting Audience
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi Diversification
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi Monetization
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi Create the plan… but focus everything on building an audience.
@JoePulizzi
@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
@JoePulizzi
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