10+ Social Media Tips - Social Media Starts with a Content Strategy

Social Media Tips & Tricks Blogging, Twitter and lots more… Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Follow me @juntajoe
Evangelist, speaker, author for content marketing – why marketers need to be publishers.
Founder and Chief Content Officer for Junta42 – content marketing matching service.
Co-author of Get Content Get Customers (McGraw-Hill)

The people you want to connect with through social media are seeking information that is
Relevant
Compelling
Educational
Entertaining
Social Media Truth #1

Social Media Truth #2 Forrester Research

Social Media Truth #3
Most Marketers are Horrible Publishers

Who Cares?

Social Media does not work without having something valuable to say!

You Need to Be a Publisher First
Like it or not, everyone is a publisher, and you need to understand what that means.
Look at your marketing activities…starting to feel a lot more like publishing.
Magazines Newsletters

No Content, No Social Media Image from Story Worldwide

The Secret Sauce Your Knowledge Their Needs

It’s Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(leave out the sales pitch while building the relationship!)

Then Your Ideas Spread!
Position yourself as the trusted solutions provider for your industry and help people spread the word!

Now for Some Tips

Blogging

My Blog – since April, 2007 (400 posts later)

Tip #1 - Listen/Commenting
Where are your customers hanging out?
Target Top 15-20 blogs in your niche.

Listen First!
www.google.com/alerts

Twitter Search (search.twitter.com)

Tip #2 – Blog RSS to Twitterfeed

Tip #3 – Be Consistent

Tip #4 – Track Performance

Tip #5 – Length and Style
Shorter is often better (250 words)
Bullets/Lists do better
Titles are like magazine covers
Shake it up (video/audio)
Link to other bloggers
Link to other articles
Proofread

Tip #6 – Niche is Better

Twitter Tips

What is Twitter?

Signing Up and Getting Things Right

Then, download Tweetdeck

Tip #1 – Try not to answer the question

Tip #2 – Be Democratic

Tip #3 – Link updates to Facebook

Five Twitter DO NOTS
Constant Tweeting about You
Mistaking Public Tweets and Direct Messages
Cryptic Replies (@you “I know”)
Links only i.e., http://bit.ly/jkl7
Auto Direct Messages
http://www.socialmediatoday.com/SMC/118535

The Best of the Rest (in super fast mode)

Get Your Google Profile

Hootsuite – good for multiple Twitter Accounts

LinkedIn Answers – Become the Expert

Slideshare – Your Preso on Steroids

Friendfeed – Your Social Media Lifeline

StumbleUpon – You Share, People will Follow

BW Business Exchange

Namechk – Reserve Your Username

Ping.fm – Update all Social Networks at one time

The Dramatic Conclusion

What if?
What if your customers/followers saw you as the industry thought leader?

What if?
What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives?

What if?
What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm?

Free White Paper on How to Be a Publisher!
http://tinyurl.com/VMENG-J42

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Twitter: juntajoe

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10+ Social Media Tips - Social Media Starts with a Content Strategy

by Joe Pulizzi on Sep 17, 2009

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10+ Social Media Tips - Social Media Starts with a Content Strategy — Presentation Transcript