Pathable: A Social Network for Conferences and Events

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A screen-by-screen demonstration of Pathable, the leading social network for conferences and events.

A screen-by-screen demonstration of Pathable, the leading social network for conferences and events.

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  • Data collected by Pathable from attendees at the BarCamp Seattle 2008 event
  • Data collected from attendees at the NMC 2009 Conference
  • The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
  • The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
  • Profiles include photos, bios, links to web sites including LinkedIn, Facebook, Twitter, etc. Automatically identifies which of your friends from Twitter are also attending, aggregates your tweets and blog posts onto the page and recommends people you should meet based on common interests.
  • Use Pathable to increase your sponsorship sales. Sponsors don’t just want logo placement, they want to participate in a community with the attendees. That’s how they build relationships!
  • Each sponsor gets their own page that rolls up their logo, description, links to their web site, downloadable materials and a list of the attending delegates from the sponsoring organization.

Transcript

  • 1. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
  • 2. Attendees want to network
  • 3. More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew
  • 4. Meeting people is hard Photo by Sasha Wolff
  • 5. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
  • 6. Pathable can be embedded as a “tab” in your web site
  • 7. Pathable Home Page Example Pathable can embedded as a “tab” in your web site
  • 8. Pathable Profile example Profiles include photos, bios, tags, blogs, etc. Pathable also tells you who is attending that you know from Twitter and LinkedIn
  • 9. Attendees can find people who share their interests
  • 10. Each tag acts like a dynamic mailing list: attendees can send messages to just people who have that specific tag in their profile. Here, Beth is asking the CMP’s at the event for advice on the exam.
  • 11. Attendees can choose which educational sessions to attend and export their own personal schedule to Outlook, print it, view it on their iPhone or Blackberry.
  • 12. … and download handouts and have conversations with each other. Speakers can ask the attendees what they’d like a talk to cover and then continue the conversation afterwards.
  • 13. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
  • 14. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
  • 15. Attendees can access their schedule and contacts at the event itself from their mobile devices.
  • 16. Pathable FAQs
    • How long does it take to build and deploy a Pathable community?
      • In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration.
    • Who owns the data?
      • You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact or market to your attendees.
    • How long does the site work for?
      • Typically, a Pathable site is launched ~2 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings are flexible, though, and can be tailored to your event’s needs.
    • Why wouldn’t we just use Twitter, Facebook and LinkedIn?
      • Pathable offers a branded, safe community for your event that you own. You don’t get to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere.
    • Is Pathable expensive?
      • No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals. If your attendees are coming to network, can you afford not to provide a solution?
  • 17. Let’s Get Started
      • www.pathable.com
      • Doug Schulze: doug@pathable.com
        • doug@pathable.com, 866 809 0252 x706
      • Jordan Schwartz: Jordan@pathable.com
        • jordan@pathable.com, 866 809 0252 x702