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Pathable: A Social Network for Conferences and Events
- 1. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
- 2. Attendees want to network
- 3. More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew
- 4. Meeting people is hard Photo by Sasha Wolff
- 5. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
- 6. Pathable can be embedded as a “tab” in your web site
- 7. Pathable Home Page Example Pathable can embedded as a “tab” in your web site
- 8. Pathable Profile example Profiles include photos, bios, tags, blogs, etc. Pathable also tells you who is attending that you know from Twitter and LinkedIn
- 9. Attendees can find people who share their interests
- 10. Each tag acts like a dynamic mailing list: attendees can send messages to just people who have that specific tag in their profile. Here, Beth is asking the CMP’s at the event for advice on the exam.
- 11. Attendees can choose which educational sessions to attend and export their own personal schedule to Outlook, print it, view it on their iPhone or Blackberry.
- 12. … and download handouts and have conversations with each other. Speakers can ask the attendees what they’d like a talk to cover and then continue the conversation afterwards.
- 13. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
- 14. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
- 15. Attendees can access their schedule and contacts at the event itself from their mobile devices.
Editor's Notes
- Data collected by Pathable from attendees at the BarCamp Seattle 2008 event
- Data collected from attendees at the NMC 2009 Conference
- The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
- The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
- Profiles include photos, bios, links to web sites including LinkedIn, Facebook, Twitter, etc. Automatically identifies which of your friends from Twitter are also attending, aggregates your tweets and blog posts onto the page and recommends people you should meet based on common interests.
- Use Pathable to increase your sponsorship sales. Sponsors don’t just want logo placement, they want to participate in a community with the attendees. That’s how they build relationships!
- Each sponsor gets their own page that rolls up their logo, description, links to their web site, downloadable materials and a list of the attending delegates from the sponsoring organization.