Social Media and Public Health

Social Media:
A Critical Tool for Public Health and
Academic Research?

@joyclee
@pfanderson

Presenter Disclosure
Social Media Editor
JAMA Pediatrics

Agenda
•  Definition of Social Media
•  How to Use Twitter
•  Public Health Applications of Social
Media
•  Social Media and my Research

Clinical and Health Services
Researcher

Since this was a talk about my “research”
you can visit my publications here
http://joyceisplayingontheinter.net/
andpublishing.html

These are the friends I met who
Introduced me to Twitter 2 yrs ago

When they told me that they
met individuals on Twitter,
my initial response was,
“You’re joking, right?”

Social Media
Web-based and mobile technologies
used to turn communication into
interactive dialogue between
organizations, communities, and
individuals

It’s a microblogging
platform,
a place to have a
conversation

First, set up your profile
and choose your name
@_________

First, set up your profile
and choose your name
@joyclee
@pfanderson

@urbandata
@mindofandre
@risalavizzo
@hhs_drkoh

An Engaging Profile
(s/p a social media intervention)

Tweet

You only have 140 characters
to say something

Use a link shortener to save space

Retweet someone else’s tweet

RT (Retweet), MT (Modified Tweet)
H/T (Hat tip)

Use mentions to reach out to
specific individuals

So now you know
how to use
Social Media,
but why would
a public health care
professional use it?

You don’t feel like tweeting your
morning breakfast

You have better things to do than
put your math skills on display

Neither are you mother monster
(Lady Gaga)

Here is a comprehensive list of
resources you can use to
explore Twitter for Public Health

http://www.mindmeister.com/270101756/
twitter-hashtags-by-pf-anderson

But first, let’s discuss
Rules of Engagement

Separate the Personal from
the Professional

Lady Gaga
by night

Dr. Joyce Lee
Associate Professor
by day

Follow the
12-word Social Media Policy
from the Mayo Clinic
“Don’t Lie, Don’t Pry 
Don’t Cheat, Can’t Delete 
Don’t Steal, Don’t Reveal”"

Don’t talk about patients,
even in general terms

Remember HIPAA!
If you wouldn’t say it in an
elevator, don’t say it online
-Dave Ekrem
http://bit.ly/1349R9M

Here is my top 10 list
on why I use
Twitter

First:
To follow movements and
people that can help inform
your work/research

#quantifiedself
(#qs2012/#qschat)
#mhealth
#dataviz

The Quantified Self Movement
Mood Tracker

Sleep Monitor

Heart Rate
Recorder

Calorie
Counter

GPS Logger

Pedometer

http://www.technologyreview.com/biomedicine/37784/

A curated, organized list of #mhealth
apps that I didn’t have to compile!

I am thinking
about this
paradigm for
creating
#mhealth/
#dataviz
interventions in
teens for
diabetes

Click on image for these amazing
#dataviz libraries

I had students create this amazing
dashboard (click image for blogpost)

And you even hear about wacky
things like….

Second:
To crowdsource solutions
to your research problems
and find collaborators

I used Storify to curate the content so that I
could use it for the homework and my talk

The traditional way to seek help

Computing
Community
Consortium
NIH/NSF

Margie Morris, PhD
Clinical Psychologist
Senior Researcher
Intel

Wendy Ju, PhD
Director of Research
Stanford Design Lab

Third:
To provide you with
information to help with your
traditional research endeavors

Fourth:
To provide you with tools to
help with your traditional
research endeavors

With social media, the task
took less than 1 hour!
(30+ by hand)

Fifth:
To translate your research

Tangle.js

A very cool interactive
#dataviz tool (click
Image for document)

“Research (by two blogging economists at the
World Bank) suggests that academic papers
cited by bloggers are far more likely to be
downloaded. Blogging economists are
regarded more highly than non-bloggers with
the same publishing record.”
http://www.economist.com/node/21542193

http://owl.english.purdue.edu/owl/resource/747/08/

Academia is a social process
that depends on networking

•  Media Interviews
•  Workshop Presentations
•  Lecture Invitations
•  Committee Invitations
A Doctor? At a
•  Design Conference?
Grant Opportunities
•  Dissemination

Vineet Arora
FutureDocs

Seventh:
To create new
opportunities for education
and engagement

Have a Conversation before
the class even begins

Eighth:
To be part of a larger dynamic and
real-time conversation that can
lead to new ways of approaching
clinical care and research

Ninth:
To facilitate bidirectional
communication between
providers and patients

Diabetes Online Community (#doc)

Glucose Sensor + Flovent = Rash-free?

http://goo.gl/7pgZl9

iSeismometer iPhone app + CGM
on nightstand = effective alarm

Click on image for link

Tenth,
a personal story about
how I have used social media
See this slideshare
and check out
http://ihavefoodallergies.tumblr.com/

Social Media
is not going away

Check out the Storify embedded
at the bottom of the homework
Here are some highlights
in the next slides

http://foodborne.smartchicagoapps.org/

http://michiganradio.org/post/scientists-pushedengage-public-through-social-media

Thanks to:
@pfanderson
Dr. Mancuso
#publichealth Twitter community
Find me at:
@joyclee
http://joycelee.me/

Social Media and Public Health

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Editor's Notes